{"id":328259,"date":"2023-12-18T12:29:41","date_gmt":"2023-12-18T12:29:41","guid":{"rendered":"https:\/\/integralads.com\/?p=328259"},"modified":"2024-06-10T09:34:03","modified_gmt":"2024-06-10T09:34:03","slug":"estudio-espana-seguridad-de-marca-la-vision-del-usuario","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-espana-seguridad-de-marca-la-vision-del-usuario\/","title":{"rendered":"ESTUDIO ESPA\u00d1A: Seguridad de Marca &#8211; La Visi\u00f3n del Usuario &#8211;"},"content":{"rendered":"\n<p>Entre la r\u00e1pida evoluci\u00f3n del panorama publicitario y el auge de los contenidos, nos esforzamos cada vez m\u00e1s por proteger la reputaci\u00f3n de marca y asignar presupuestos a contenidos que minimicen el riesgo para nuestras marcas.<br><br>El objetivo de este estudio, realizado en Espa\u00f1a, es&nbsp;<strong>descubrir qu\u00e9 contenidos consideran los consumidores seguros o inseguros<\/strong>&nbsp;para las marcas y comprender&nbsp;<strong>el impacto que el entorno publicitario tiene en la percepci\u00f3n de las marcas<\/strong>&nbsp;y su publicidad.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-puntos-clave\">PUNTOS CLAVE:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 56% de los consumidores espa\u00f1oles afirma que es probable que deje de utilizar un producto y\/o servicio de una marca cuyo anuncio aparezca cerca de contenido inapropiado.<\/li>\n\n\n\n<li>Terrorismo, Violencia, y Contenido Adulto son las principales categor\u00edas que los espa\u00f1oles consideran inapropiadas para que una marca se anuncie cerca.<\/li>\n<\/ul>\n\n\n\n<p>\u00bfQuieres saber m\u00e1s? \u00a1No lo dudes, haz click en el bot\u00f3n &#8220;DOWNLOAD&#8221; y descarga el estudio ahora!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre la r\u00e1pida evoluci\u00f3n del panorama publicitario y el auge de los contenidos, nos esforzamos cada vez m\u00e1s por proteger la reputaci\u00f3n de marca y asignar presupuestos a contenidos que minimicen el riesgo para nuestras marcas. El objetivo de este&#8230;<\/p>\n","protected":false},"author":37,"featured_media":315223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,606],"tags":[],"class_list":["post-328259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-contextual-targeting-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESTUDIO ESPA\u00d1A: Seguridad de Marca - La Visi\u00f3n del Usuario - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-espana-seguridad-de-marca-la-vision-del-usuario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESTUDIO ESPA\u00d1A: Seguridad de Marca - La Visi\u00f3n del Usuario -\" \/>\n<meta property=\"og:description\" content=\"Entre la r\u00e1pida evoluci\u00f3n del panorama publicitario y el auge de los contenidos, nos esforzamos cada vez m\u00e1s por proteger la reputaci\u00f3n de marca y asignar presupuestos a contenidos que minimicen el riesgo para nuestras marcas. 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