{"id":328260,"date":"2023-12-18T12:39:16","date_gmt":"2023-12-18T12:39:16","guid":{"rendered":"https:\/\/integralads.com\/?p=328260"},"modified":"2023-12-19T08:53:42","modified_gmt":"2023-12-19T08:53:42","slug":"white-paper-como-crear-una-marca-inquebrantable","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/white-paper-como-crear-una-marca-inquebrantable\/","title":{"rendered":"WHITE PAPER: C\u00f3mo crear una marca inquebrantable"},"content":{"rendered":"\n<p>El panorama de la publicidad digital es impredecible y amenaza la reputaci\u00f3n de las marcas con oleadas de nuevos contenidos que surgen cada segundo. Los nuevos canales de comunicaci\u00f3n, el crecimiento de los contenidos generados por los usuarios y el riesgo continuo de contenidos inapropiados desaf\u00edan constantemente la reputaci\u00f3n de una marca y su capacidad para impulsar resultados.<br><br>Por lo tanto, \u00bfC\u00f3mo pueden los anunciantes minimizar el riesgo y, al mismo tiempo, aumentar el rendimiento de la inversi\u00f3n publicitaria? En este white paper, presentamos nuestro enfoque de medir, calibrar y optimizar a trav\u00e9s de una serie de casos pr\u00e1cticos para mostrar c\u00f3mo las estrategias de brand safety &amp; suitability minimizan el riesgo y mejoran los resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-este-white-paper-encontraras\">En este White Paper encontrar\u00e1s:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo IAS ha ayudado a los anunciantes a reducir las tasas de fallo en un 53% para ahorrar casi 800.000 d\u00f3lares anuales a una marca.<\/li>\n\n\n\n<li>C\u00f3mo IAS ayud\u00f3 a un anunciante a mejorar el coste por adquisici\u00f3n (CPA) en un 74%.<\/li>\n\n\n\n<li>Por qu\u00e9 Total Media Quality de IAS impulsa el futuro de la medici\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>\u00a1Haz click en el bot\u00f3n &#8220;Download&#8221; y descarga el White Paper ahora!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El panorama de la publicidad digital es impredecible y amenaza la reputaci\u00f3n de las marcas con oleadas de nuevos contenidos que surgen cada segundo. Los nuevos canales de comunicaci\u00f3n, el crecimiento de los contenidos generados por los usuarios y el&#8230;<\/p>\n","protected":false},"author":37,"featured_media":327419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605],"tags":[],"class_list":["post-328260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WHITE PAPER: C\u00f3mo crear una marca inquebrantable - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/white-paper-como-crear-una-marca-inquebrantable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHITE PAPER: C\u00f3mo crear una marca inquebrantable\" \/>\n<meta property=\"og:description\" content=\"El panorama de la publicidad digital es impredecible y amenaza la reputaci\u00f3n de las marcas con oleadas de nuevos contenidos que surgen cada segundo. 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