{"id":328582,"date":"2024-01-05T10:36:47","date_gmt":"2024-01-05T10:36:47","guid":{"rendered":"https:\/\/integralads.com\/?p=328582"},"modified":"2024-01-15T09:07:00","modified_gmt":"2024-01-15T09:07:00","slug":"resultados-garantizados-con-quality-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/","title":{"rendered":"Aprovecha Quality Attention\u2122 para mejorar tus resultados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328582\" class=\"elementor elementor-328582\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6ff08376 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66102\" data-id=\"6ff08376\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73aa7c62\" data-eae-slider=\"91145\" data-id=\"73aa7c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1f356 elementor-widget elementor-widget-pix-heading\" data-id=\"6e1f356\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><div><div class=\"slide-in-container\"><h2 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">IAS unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as<\/h2><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b88f28 elementor-widget elementor-widget-video\" data-id=\"5b88f28\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4751f46 elementor-widget elementor-widget-text-editor\" data-id=\"4751f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"h-ias-unifica-la-calidad-de-los-medios-y-el-eye-tracking-con-el-machine-learning-para-conseguir-resultados-de-calidad-garantizada\" class=\"wp-block-heading\" style=\"color: #7a7a7a; font-family: Outfit; font-size: 18.004px; line-height: 26.1058px;\">Quality Attention es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para dise\u00f1ar estrategias de medios que aumenten el retorno de la inversi\u00f3n, impulsen la consideraci\u00f3n de marca y mejoren las conversiones.<\/p><p style=\"color: #7a7a7a; font-family: Outfit; font-size: 18.004px; line-height: 26.1058px;\">Gracias a la avanzada tecnolog\u00eda de machine learning de IAS y a los\u00a0<a style=\"font-family: var(--ias-font) !important;\" href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\">datos de eye-tracking<\/a> de Lumen, Quality Attention proporciona una medici\u00f3n de la atenci\u00f3n, avalada por la ciencia, que sirve de base a las estrategias de medios. De esta forma ayudamos a las marcas a navegar entre la saturaci\u00f3n de medios, y a entender a la perfecci\u00f3n c\u00f3mo la visibilidad de los anuncios, el entorno publicitario, y la interacci\u00f3n de los usuarios influyen en el rendimiento de las campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25f2ad elementor-widget elementor-widget-image\" data-id=\"b25f2ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"199\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Captura-de-Pantalla-2024-01-05-a-las-10.47.32-1024x318.png\" class=\"attachment-large size-large wp-image-328583\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Captura-de-Pantalla-2024-01-05-a-las-10.47.32-1024x318.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Captura-de-Pantalla-2024-01-05-a-las-10.47.32-300x93.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Captura-de-Pantalla-2024-01-05-a-las-10.47.32-768x238.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Captura-de-Pantalla-2024-01-05-a-las-10.47.32.png 1490w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ad82a1 elementor-widget elementor-widget-text-editor\" data-id=\"16ad82a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"h-ias-unifica-la-calidad-de-los-medios-y-el-eye-tracking-con-el-machine-learning-para-conseguir-resultados-de-calidad-garantizada\" class=\"wp-block-heading\">\u00a0<\/p><figure class=\"wp-block-image size-large\"><span style=\"color: inherit; font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\">Con Quality Attention, los anunciantes podr\u00e1n:<\/span><\/figure><ul><li style=\"list-style-type: none;\"><ul><li><strong>Reducir el desperdicio de la inversi\u00f3n<\/strong>: Mide el impacto de tus anuncios y ajusta la inversi\u00f3n en medios para mejorar el rendimiento en todo el marketing funnel<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li><strong>Impulsar el recuerdo de marca: <\/strong>Amplifica tu mensaje con emplazamientos de mayor calidad<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li><strong>Mejorar la consideraci\u00f3n de marca: <\/strong>Descubre d\u00f3nde mostrar tus anuncios para mejorar la consideraci\u00f3n de marca<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li><strong>Aumentar las conversiones: <\/strong>Optimiza tus campa\u00f1as para mejorar el scoring de atenci\u00f3n e impulsar las conversiones<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a34c828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91084\" data-id=\"a34c828\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a84206\" data-eae-slider=\"92252\" data-id=\"7a84206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185a917 elementor-widget elementor-widget-text-editor\" data-id=\"185a917\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder; font-family: Outfit; font-size: 18.004px;\">Descarga ahora el dossier para saber m\u00e1s sobre Quality Attention.<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8debb elementor-widget elementor-widget-pix-button\" data-id=\"6d8debb\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/ES_Quality_Attention_One_Sheet_IAS.pdf?version=0\" class=\"btn m-0     btn-primary d-inline-block      btn-md\"     ><span class=\"font-weight-bold \" >DESCARGAR DOSSIER<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as Quality Attention es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye&#8230;<\/p>\n","protected":false},"author":37,"featured_media":328490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619,707,615],"tags":[],"class_list":["post-328582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-es","category-tendencias-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprovecha Quality Attention\u2122 para mejorar tus resultados - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprovecha Quality Attention\u2122 para mejorar tus resultados\" \/>\n<meta property=\"og:description\" content=\"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T10:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T09:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Aprovecha Quality Attention\u2122 para mejorar tus resultados\",\"datePublished\":\"2024-01-05T10:36:47+00:00\",\"dateModified\":\"2024-01-15T09:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\"},\"wordCount\":271,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"articleSection\":[\"Efficiency &amp; Optimization\",\"Tendencias\",\"Viewability\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\",\"name\":\"Aprovecha Quality Attention\u2122 para mejorar tus resultados - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"datePublished\":\"2024-01-05T10:36:47+00:00\",\"dateModified\":\"2024-01-15T09:07:00+00:00\",\"description\":\"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png\",\"width\":860,\"height\":860,\"caption\":\"Quality Attention (Post-Bid) - GLB - Insider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aprovecha Quality Attention\u2122 para mejorar tus resultados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\",\"name\":\"Laura Molero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"caption\":\"Laura Molero\"},\"url\":\"https:\/\/integralads.com\/es\/insider\/author\/2022-03-15-084757\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Aprovecha Quality Attention\u2122 para mejorar tus resultados - Integral Ad Science","description":"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/","og_locale":"es_ES","og_type":"article","og_title":"Aprovecha Quality Attention\u2122 para mejorar tus resultados","og_description":"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as","og_url":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/","og_site_name":"Integral Ad Science","article_published_time":"2024-01-05T10:36:47+00:00","article_modified_time":"2024-01-15T09:07:00+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","type":"image\/png"}],"author":"Laura Molero","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Laura Molero","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/"},"author":{"name":"Laura Molero","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10"},"headline":"Aprovecha Quality Attention\u2122 para mejorar tus resultados","datePublished":"2024-01-05T10:36:47+00:00","dateModified":"2024-01-15T09:07:00+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/"},"wordCount":271,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","articleSection":["Efficiency &amp; Optimization","Tendencias","Viewability"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/","url":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/","name":"Aprovecha Quality Attention\u2122 para mejorar tus resultados - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","datePublished":"2024-01-05T10:36:47+00:00","dateModified":"2024-01-15T09:07:00+00:00","description":"Quality Attention de IAS es el primer producto de medici\u00f3n que unifica la calidad de los medios y el eye tracking con el machine learning para mejorar los resultados de las campa\u00f1as","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Quality-Attention-Post-Bid-GLB-Insider-1.png","width":860,"height":860,"caption":"Quality Attention (Post-Bid) - GLB - Insider"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/insider\/resultados-garantizados-con-quality-attention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Aprovecha Quality Attention\u2122 para mejorar tus resultados"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10","name":"Laura Molero","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","caption":"Laura Molero"},"url":"https:\/\/integralads.com\/es\/insider\/author\/2022-03-15-084757\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/328582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=328582"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/328582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/328490"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=328582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/categories?post=328582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/tags?post=328582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}