{"id":328877,"date":"2024-01-22T12:00:50","date_gmt":"2024-01-22T12:00:50","guid":{"rendered":"https:\/\/integralads.com\/?p=328877"},"modified":"2024-01-22T15:52:31","modified_gmt":"2024-01-22T15:52:31","slug":"estudio-the-2024-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/","title":{"rendered":"ESTUDIO: The 2024 Industry Pulse"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-los-expertos-en-medios-opinan-sobre-las-perspectivas-de-la-publicidad-en-2024\"><strong>Los expertos en medios opinan sobre las perspectivas de la publicidad en 2024<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Email-Header-V2.png\" alt=\"US - Industry Pulse - Email Header V2\" class=\"wp-image-328199\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Email-Header-V2.png 800w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Email-Header-V2-300x150.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Email-Header-V2-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>IAS ha realizado su inmersi\u00f3n anual en las tendencias y tecnolog\u00edas que marcar\u00e1n el futuro: The Industry Pulse.<\/strong><\/p>\n\n\n\n<p>Los profesionales del marketing tienen previsto invertir en entornos consolidados con gran potencial de innovaci\u00f3n, como las redes sociales y el v\u00eddeo digital. Las pr\u00e1cticas responsables en los medios tambi\u00e9n van en aumento, y los expertos dan cada vez m\u00e1s prioridad a insertar publicidad en medios que promuevan un periodismo fiable y contenidos \u00e9ticamente responsables.<\/p>\n\n\n\n<p>A continuaci\u00f3n, un avance del estudio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes Sociales: <\/strong>Es el canal al que los expertos dar\u00e1n preferencia en 2024.<\/li>\n\n\n\n<li><strong>V\u00eddeo Digital &amp; CTV: <\/strong>El 84% de los expertos afirman que el machine learning que\u00a0pueda clasificar\u00a0contenidos en v\u00eddeo digital, ser\u00e1 importante para garantizar el brand safety.<\/li>\n\n\n\n<li><strong>Medios Responsables: <\/strong>El 74% de los expertos opinan que priorizar\u00e1n en su inversi\u00f3n publicitaria a aquellos medios que sean responsables en 2024.<\/li>\n<\/ul>\n\n\n\n<p>Descarga The 2024 Industry Pulse en el bot\u00f3n &#8220;Download&#8221; y descubre todas las tendencias que se esperan en la industria digital para este a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los expertos en medios opinan sobre las perspectivas de la publicidad en 2024 IAS ha realizado su inmersi\u00f3n anual en las tendencias y tecnolog\u00edas que marcar\u00e1n el futuro: The Industry Pulse. Los profesionales del marketing tienen previsto invertir en entornos&#8230;<\/p>\n","protected":false},"author":37,"featured_media":328187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[611,700,705,613,608,618],"tags":[],"class_list":["post-328877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-es","category-featured-es","category-informes-es","category-movil-in-app-es","category-programatica-es","category-plataformas-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESTUDIO: The 2024 Industry Pulse - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Descubre con The 2024 Industry Pulse de IAS todas las tendencias que se esperan en la industria digital para este a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESTUDIO: The 2024 Industry Pulse\" \/>\n<meta property=\"og:description\" content=\"Descubre con The 2024 Industry Pulse de IAS todas las tendencias que se esperan en la industria digital para este a\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-22T12:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T15:52:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"ESTUDIO: The 2024 Industry Pulse\",\"datePublished\":\"2024-01-22T12:00:50+00:00\",\"dateModified\":\"2024-01-22T15:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"CTV &amp; V\u00eddeo\",\"Featured\",\"Informes\",\"M\u00f3vil &amp; In-App\",\"Open Web\",\"Redes Sociales\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/estudio-the-2024-industry-pulse\/\",\"name\":\"ESTUDIO: The 2024 Industry Pulse - 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