{"id":330212,"date":"2024-03-22T12:34:50","date_gmt":"2024-03-22T12:34:50","guid":{"rendered":"https:\/\/integralads.com\/?p=330212"},"modified":"2024-03-22T12:52:26","modified_gmt":"2024-03-22T12:52:26","slug":"ias-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/","title":{"rendered":"IAS Obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"330212\" class=\"elementor elementor-330212\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabc011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40561\" data-id=\"cabc011\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11da85b\" data-eae-slider=\"58593\" data-id=\"11da85b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85cfab elementor-widget elementor-widget-text-editor\" data-id=\"c85cfab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Protege tu marca y verifica el impacto en YouTube con IAS<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cd56701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21463\" data-id=\"cd56701\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff85b9b\" data-eae-slider=\"15635\" data-id=\"ff85b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3665dac elementor-widget elementor-widget-text-editor\" data-id=\"3665dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">IAS se complace en anunciar que hemos obtenido la acreditaci\u00f3n del Media Rating Council (MRC) para el c\u00e1lculo y la generaci\u00f3n de reportes de terceros sobre la Viewability de YouTube en desktop y m\u00f3vil.&nbsp;<\/span><\/p>\n<p><b id=\"docs-internal-guid-be3750b4-7fff-150a-3c72-d8f4b393c409\" style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Esta prestigiosa acreditaci\u00f3n confirma el compromiso de IAS con la confianza y la transparencia. Con esta acreditaci\u00f3n, IAS proporcionar\u00e1 informes de Viewability de YouTube acreditados por el MRC y elaborados por terceros a trav\u00e9s del Ads Data Hub for Measurement Partners (ADH-MP) de Google. Estos informes incluyen las principales plataformas de compra, como Google Ads, Display &amp; Video 360 y YouTube Reserve, tanto para desktop como para m\u00f3viles.&nbsp;<\/span><\/p>\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Los formatos publicitarios incluidos en la acreditaci\u00f3n MRC Viewability para YouTube de IAS son:<\/span><\/p>\n<ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\">\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Skippable &amp; non-skippable in-stream ads<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Standard in-stream ads<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube Select<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Bumper ads <\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Descarga hoy mismo el dossier o ponte en contacto con tu equipo de IAS para obtener m\u00e1s informaci\u00f3n.<\/span><\/p>\n<div><span style=\"font-size: 11pt; font-family: Outfit,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e20ead3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51649\" data-id=\"e20ead3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d91685f\" data-eae-slider=\"68511\" data-id=\"d91685f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59eda2f elementor-widget elementor-widget-button\" data-id=\"59eda2f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/EMEA_YouTube_Overview_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00c1S INFORMACI\u00d3N<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Protege tu marca y verifica el impacto en YouTube con IAS IAS se complace en anunciar que hemos obtenido la acreditaci\u00f3n del Media Rating Council (MRC) para el c\u00e1lculo y la generaci\u00f3n de reportes de terceros sobre la Viewability de&#8230;<\/p>\n","protected":false},"author":37,"featured_media":330192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[611],"tags":[],"class_list":["post-330212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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