{"id":330705,"date":"2024-04-15T11:49:04","date_gmt":"2024-04-15T11:49:04","guid":{"rendered":"https:\/\/integralads.com\/?p=330705"},"modified":"2024-04-15T14:54:07","modified_gmt":"2024-04-15T14:54:07","slug":"estudio-the-attention-payoff","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-the-attention-payoff\/","title":{"rendered":"Estudio: The Attention Payoff"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-nuevo-estudio-sobre-el-futuro-de-la-medicion-y-optimizacion-de-la-atencion-en-los-medios-digitales\">Nuevo estudio sobre el futuro de la medici\u00f3n y optimizaci\u00f3n de la atenci\u00f3n en los medios digitales<\/h2>\n\n\n\n<p>Todos las miradas est\u00e1n puestas en la atenci\u00f3n. Aunque es uno de los temas m\u00e1s debatidos en los medios digitales, los profesionales del marketing siguen divididos sobre c\u00f3mo utilizarla adecuadamente. Las puntuaciones de atenci\u00f3n, las metodolog\u00edas y los KPI est\u00e1n cada vez m\u00e1s diversificados, as\u00ed que \u00bfc\u00f3mo pueden los profesionales del marketing medir y optimizar mejor sus campa\u00f1as para conseguir una mayor atenci\u00f3n?<\/p>\n\n\n\n<p>En este estudio, encuestamos a expertos en medios digitales, tanto del lado de anunciantes como de publishers, para desvelar los KPI m\u00e1s importantes que miden la atenci\u00f3n del usuario y arrojar luz sobre el impacto que tiene en los resultados de negocio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 83% de los expertos considera importante que su empresa cuente con una estrategia de atenci\u00f3n.<\/li>\n\n\n\n<li>El 79% de los expertos informan de una mejora sustancial en las oportunidades de ingresos desde la implantaci\u00f3n de una estrategia de atenci\u00f3n.<\/li>\n\n\n\n<li>El 78% de los expertos que ya miden la atenci\u00f3n est\u00e1n preparados para evolucionar hacia la optimizaci\u00f3n en los pr\u00f3ximos 12 meses.<\/li>\n<\/ul>\n\n\n\n<p>Descarga el estudio, <strong>The Attention Payoff en el bot\u00f3n &#8220;Download&#8221;<\/strong>, para descubrir el estado actual de la atenci\u00f3n y entender c\u00f3mo puedes medirla y optimizarla para alcanzar resultados superiores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuevo estudio sobre el futuro de la medici\u00f3n y optimizaci\u00f3n de la atenci\u00f3n en los medios digitales Todos las miradas est\u00e1n puestas en la atenci\u00f3n. Aunque es uno de los temas m\u00e1s debatidos en los medios digitales, los profesionales del&#8230;<\/p>\n","protected":false},"author":37,"featured_media":327676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619,705,707],"tags":[],"class_list":["post-330705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-es","category-informes-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio: The Attention Payoff - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-the-attention-payoff\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: The Attention Payoff\" \/>\n<meta property=\"og:description\" content=\"Nuevo estudio sobre el futuro de la medici\u00f3n y optimizaci\u00f3n de la atenci\u00f3n en los medios digitales Todos las miradas est\u00e1n puestas en la atenci\u00f3n. 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