{"id":331889,"date":"2024-05-17T09:10:31","date_gmt":"2024-05-17T09:10:31","guid":{"rendered":"https:\/\/integralads.com\/?p=331889"},"modified":"2024-05-28T08:10:45","modified_gmt":"2024-05-28T08:10:45","slug":"guia-para-anunciantes-como-ganar-el-oro","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/guia-para-anunciantes-como-ganar-el-oro\/","title":{"rendered":"Gu\u00eda para Anunciantes: C\u00f3mo Ganar el Oro"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-protege-tu-marca-e-impulsa-tus-resultados-durante-grandes-acontecimientos-deportivos-como-los-juegos-olimpicos-de-paris\">Protege tu marca e impulsa tus resultados durante grandes acontecimientos deportivos como los Juegos Ol\u00edmpicos de Par\u00eds<\/h4>\n\n\n\n<p>Los eventos deportivos son algunos de los momentos m\u00e1s esperados del a\u00f1o, con un 89% de los consumidores estadounidenses planeando seguir al menos un evento deportivo en 2024. <\/p>\n\n\n\n<p>Mientras los amantes del deporte se preparan para los Juegos Ol\u00edmpicos de Par\u00eds, el Tour de France o Wimbledon, los anunciantes y patrocinadores se preparan para interactuar con estas audiencias. Sin embargo, se enfrentan a desaf\u00edos como el riesgo de marca, targeting poco preciso o fraude publicitario. Por lo que, \u00bfc\u00f3mo se puede proteger la marca e impulsar resultados durante los grandes acontecimientos deportivos?<\/p>\n\n\n\n<p><strong>La nueva gu\u00eda de IAS para anunciantes, &#8216;C\u00f3mo Ganar el Oro&#8217;,<\/strong> ya est\u00e1 disponible para ayudarte en tus estrategias en el mundo deportivo. Esta gu\u00eda incluye herramientas y t\u00e9cnicas que puedes aprovechar para captar la atenci\u00f3n del consumidor y aumentar la protecci\u00f3n de la marca en cualquier evento deportivo importante.<\/p>\n\n\n\n<p>Con esta gu\u00eda aprender\u00e1s:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo revisar la configuraci\u00f3n de brand safety y escalar las inversiones publicitarias con confianza<\/li>\n\n\n\n<li>Por qu\u00e9 hay que medir la Atenci\u00f3n en la open web<\/li>\n\n\n\n<li>C\u00f3mo cuantificar el impacto de la inversi\u00f3n publicitaria en medios<\/li>\n\n\n\n<li>Las mejores formas de detectar y evitar los sites MFA<\/li>\n\n\n\n<li>Las claves de las mejores campa\u00f1as de CTV<\/li>\n<\/ul>\n\n\n\n<p>Haz click en el bot\u00f3n &#8220;Download&#8221; y descarga la gu\u00eda hoy mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Protege tu marca e impulsa tus resultados durante grandes acontecimientos deportivos como los Juegos Ol\u00edmpicos de Par\u00eds Los eventos deportivos son algunos de los momentos m\u00e1s esperados del a\u00f1o, con un 89% de los consumidores estadounidenses planeando seguir al menos&#8230;<\/p>\n","protected":false},"author":37,"featured_media":331203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[700,703],"tags":[],"class_list":["post-331889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-es","category-guias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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