{"id":331890,"date":"2024-05-17T11:08:34","date_gmt":"2024-05-17T11:08:34","guid":{"rendered":"https:\/\/integralads.com\/?p=331890"},"modified":"2024-06-13T08:17:33","modified_gmt":"2024-06-13T08:17:33","slug":"media-quality-report-19a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/media-quality-report-19a-edicion\/","title":{"rendered":"Media Quality Report: 19\u00aa Edici\u00f3n"},"content":{"rendered":"\n

Mejora tus resultados con el Informe de Calidad de Medios<\/h2>\n\n\n\n

En un entorno digital en constante evoluci\u00f3n, es fundamental que los anunciantes aseguren que sus campa\u00f1as reflejen las \u00faltimas tendencias y se adapten r\u00e1pidamente a los cambios de los medios digitales.<\/p>\n\n\n\n

La 19\u00aa edici\u00f3n del Informe de Calidad de Medios (Media Quality Report) permite a los profesionales del marketing medir el \u00e9xito de sus campa\u00f1as. Este informe ofrece una visi\u00f3n detallada sobre la calidad de los medios a nivel mundial, las tendencias clave que influir\u00e1n en el entorno digital en 2024 y m\u00e9tricas espec\u00edficas por pa\u00eds para ayudar en la toma de decisiones basadas en datos.<\/p>\n\n\n\n

Descubre algunos de los puntos clave de este a\u00f1o:<\/strong>
– Los \u00edndices globales de Ad fraud de las campa\u00f1as desprotegidas han sido 14 veces superiores <\/strong>a los de las campa\u00f1as protegidas contra el fraude.
– El Viewability <\/strong>en Espa\u00f1a ha mejorado en todos los entornos alrededor de 4 puntos.
– El Brand risk aumenta<\/strong> durante los grandes acontecimientos deportivos, como por ejemplo en el Mundial de F\u00fatbol Femenino donde hubo contenidos inesperados de alto riesgo.<\/p>\n\n\n\n

El MQR es la referencia en materia de calidad de los medios digitales. Proporciona a los profesionales del marketing informaci\u00f3n pr\u00e1ctica que es esencial para crear un futuro digital m\u00e1s innovador, eficaz y seguro.<\/p>\n\n\n\n

Descarga el MQR en el bot\u00f3n “Download” y mide el \u00e9xito de tus campa\u00f1as.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mejora tus resultados con el Informe de Calidad de Medios En un entorno digital en constante evoluci\u00f3n, es fundamental que los anunciantes aseguren que sus campa\u00f1as reflejen las \u00faltimas tendencias y se adapten r\u00e1pidamente a los cambios de los medios…<\/p>\n","protected":false},"author":37,"featured_media":331526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,606,700,704,615],"tags":[],"class_list":["post-331890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-contextual-targeting-es","category-featured-es","category-mqr-es","category-viewability-es"],"acf":[],"yoast_head":"\nMedia Quality Report: 19\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"El MQR es la referencia en materia de calidad de los medios digitales. 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