{"id":338181,"date":"2024-10-28T10:42:44","date_gmt":"2024-10-28T10:42:44","guid":{"rendered":"https:\/\/integralads.com\/?p=338181"},"modified":"2024-10-28T10:43:07","modified_gmt":"2024-10-28T10:43:07","slug":"webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\/","title":{"rendered":"Webinar: La Atenci\u00f3n de forma sencilla con IAS Quality Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338181\" class=\"elementor elementor-338181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d4835d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90732\" data-id=\"d4835d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4e169\" data-eae-slider=\"60825\" data-id=\"2c4e169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ffa9a3 elementor-widget elementor-widget-text-editor\" data-id=\"8ffa9a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfTe perdiste nuestro \u00faltimo webinar? Ahora puedes verlo bajo demanda: <\/strong>Descubre lo importante que es la<a href=\"https:\/\/integralads.com\/es\/soluciones\/attention\/\"> atenci\u00f3n<\/a> en la publicidad digital y c\u00f3mo puedes llevar tus campa\u00f1as a otro nivel! Si quieres optimizar tus campa\u00f1as actuales o est\u00e1s buscando nuevas formas de medirlas, esta sesi\u00f3n te acompa\u00f1ar\u00e1 en todo el proceso. Hablamos sobre c\u00f3mo medir la Atenci\u00f3n, qu\u00e9 significa en t\u00e9rminos de inversi\u00f3n y te damos estrategias pr\u00e1cticas para aprovecharla y mejorar el rendimiento de tus anuncios. \u00a1No te lo pierdas!<\/p><p>En este webinar de IAS y Lumen &#8220;<strong>Making Attention Easy with IAS and Quality Attention&#8221;<\/strong>, aprender\u00e1s:<\/p><ul><li>Por qu\u00e9 la Atenci\u00f3n es crucial para maximizar tu inversi\u00f3n en publicidad<\/li><li>Estrategias para identificar inventario de alta calidad<\/li><li>Historias de \u00e9xito reales de marcas que han aprovechado el poder de la Atenci\u00f3<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e8d8126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18835\" data-id=\"e8d8126\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31edc9\" data-eae-slider=\"12921\" data-id=\"d31edc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e5be8 elementor-widget elementor-widget-heading\" data-id=\"00e5be8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SPEAKERS:\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-64fc8dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37767\" data-id=\"64fc8dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df802ed\" data-eae-slider=\"95854\" data-id=\"df802ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c3e668 elementor-widget elementor-widget-text-editor\" data-id=\"4c3e668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Mike Follett, CEO, Lumen<\/li><li>Michael Isaacs-Olaye, Director of Business Development, IAS<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c75a8d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"14988\" data-id=\"c75a8d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a818064\" data-eae-slider=\"75303\" data-id=\"a818064\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfTe perdiste nuestro \u00faltimo webinar? Ahora puedes verlo bajo demanda: Descubre lo importante que es la atenci\u00f3n en la publicidad digital y c\u00f3mo puedes llevar tus campa\u00f1as a otro nivel! Si quieres optimizar tus campa\u00f1as actuales o est\u00e1s buscando nuevas&#8230;<\/p>\n","protected":false},"author":37,"featured_media":337841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,708],"tags":[],"class_list":["post-338181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos","category-webinars-videos-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar: La Atenci\u00f3n de forma sencilla con IAS Quality Attention - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"En este Webinar aprender\u00e1s de forma sencilla c\u00f3mo funcionan las m\u00e9tricas de Atencion de la mano de IAS y Lumen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: La Atenci\u00f3n de forma sencilla con IAS Quality Attention\" \/>\n<meta property=\"og:description\" content=\"En este Webinar aprender\u00e1s de forma sencilla c\u00f3mo funcionan las m\u00e9tricas de Atencion de la mano de IAS y Lumen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T10:42:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T10:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/EMEA-Lumen-Webinar-Attention-Q3-2024-Insider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"861\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Webinar: La Atenci\u00f3n de forma sencilla con IAS Quality Attention\",\"datePublished\":\"2024-10-28T10:42:44+00:00\",\"dateModified\":\"2024-10-28T10:43:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/EMEA-Lumen-Webinar-Attention-Q3-2024-Insider.jpg\",\"articleSection\":[\"Events &amp; Videos\",\"Webinars &amp; Videos\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-la-atencion-de-forma-sencilla-con-ias-quality-attention\\\/\",\"name\":\"Webinar: La Atenci\u00f3n de forma sencilla con IAS Quality Attention - 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