{"id":343419,"date":"2025-08-12T09:42:42","date_gmt":"2025-08-12T09:42:42","guid":{"rendered":"https:\/\/integralads.com\/?p=343419"},"modified":"2025-08-12T09:43:23","modified_gmt":"2025-08-12T09:43:23","slug":"ias-obtiene-la-primera-certificacion-de-ia-etica-de-la-industria-de-la-alliance-for-audited-media-aam","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-obtiene-la-primera-certificacion-de-ia-etica-de-la-industria-de-la-alliance-for-audited-media-aam\/","title":{"rendered":"IAS obtiene la primera Certificaci\u00f3n de IA \u00c9tica de la industria de la Alliance for Audited Media (AAM)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343419\" class=\"elementor elementor-343419\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f471318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20238\" data-id=\"f471318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-691474f\" data-eae-slider=\"83744\" data-id=\"691474f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c2abd elementor-widget elementor-widget-heading\" data-id=\"13c2abd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pioneros en la Gobernanza de IA \u00c9tica en la Industria.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9101d6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93457\" data-id=\"9101d6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bcef1d\" data-eae-slider=\"5581\" data-id=\"0bcef1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccc0a35 elementor-widget elementor-widget-text-editor\" data-id=\"ccc0a35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"2:1-2:607\">La <strong>Inteligencia Artificial (IA)<\/strong> es un pilar fundamental de la estrategia a largo plazo de IAS, ya que nos permite ofrecer nuevos insights a nuestros clientes y socios al analizar datos a una escala nunca antes vista. En IAS, aprovechamos la IA para la predicci\u00f3n, la toma de decisiones, la protecci\u00f3n y la segmentaci\u00f3n, e integramos el poder de la IA y el ML en todos los aspectos de nuestros productos. Operamos bajo un conjunto de principios rectores para asegurar que utilizamos la IA de manera responsable y no creamos impactos no deseados en nuestros procesos de negocio o en el p\u00fablico en general.<\/p><p data-sourcepos=\"4:1-4:387\">Hoy, nos complace compartir que IAS es la <strong>primera compa\u00f1\u00eda en obtener la Certificaci\u00f3n de Inteligencia Artificial (IA) \u00c9tica<\/strong> de la Alliance for Audited Media (AAM). Este hito subraya las integraciones responsables de IA de IAS para analizar miles de millones de interacciones en todo el ecosistema digital, lo que permite a nuestros clientes lograr mejores resultados de rendimiento.<\/p><p data-sourcepos=\"6:1-6:211\">Esta certificaci\u00f3n distingue a IAS como l\u00edder en la gobernanza \u00e9tica de la IA, destacando nuestros est\u00e1ndares para el uso \u00e9tico de la IA en todos nuestros productos y servicios de medici\u00f3n de publicidad digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8ad6e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54286\" data-id=\"8ad6e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0b5731\" data-eae-slider=\"46027\" data-id=\"f0b5731\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73fe2f0 elementor-widget elementor-widget-heading\" data-id=\"73fe2f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 es importante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a8d2ff5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6315\" data-id=\"a8d2ff5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a73d316\" data-eae-slider=\"41492\" data-id=\"a73d316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c939 elementor-widget elementor-widget-text-editor\" data-id=\"3d5c939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"2:1-2:343\">A medida que las industrias de la publicidad y los medios adoptan la IA para mejorar el rendimiento y la eficiencia, existe una mayor necesidad de implementarla de manera responsable. Con esta certificaci\u00f3n, IAS establece un <strong>nuevo est\u00e1ndar para el uso responsable de la IA<\/strong> dentro de nuestra industria y en la publicidad digital en general.<\/p><p data-sourcepos=\"4:1-4:113\">Adem\u00e1s, esta certificaci\u00f3n se basa en el <strong>marco de IA \u00c9tica de AAM<\/strong>, que abarca \u00e1reas clave de gobernanza como:<\/p><ul data-sourcepos=\"6:1-11:0\"><li data-sourcepos=\"6:1-6:13\">Divulgaci\u00f3n<\/li><li data-sourcepos=\"7:1-7:20\">Supervisi\u00f3n humana<\/li><li data-sourcepos=\"8:1-8:12\">Privacidad<\/li><li data-sourcepos=\"9:1-9:22\">Mitigaci\u00f3n de sesgos<\/li><li data-sourcepos=\"10:1-11:0\">Gesti\u00f3n de riesgos<\/li><\/ul><p data-sourcepos=\"12:1-12:375\">A trav\u00e9s de una auditor\u00eda exhaustiva del marco de gobernanza de IAS (incluidas pol\u00edticas, procesos de gesti\u00f3n de riesgos de IA y controles de supervisi\u00f3n), este logro confirma la validez de las metodolog\u00edas de IAS. Tambi\u00e9n verifica la solidez de los mecanismos de control de calidad en torno a los datos que respaldan los modelos de IA y el rendimiento general de los mismos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-689b1b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19075\" data-id=\"689b1b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ab1df\" data-eae-slider=\"45835\" data-id=\"c3ab1df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adfbe22 elementor-widget elementor-widget-heading\" data-id=\"adfbe22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hacia una IA Responsable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-667f1ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88814\" data-id=\"667f1ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9441e38\" data-eae-slider=\"84603\" data-id=\"9441e38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c818e4b elementor-widget elementor-widget-text-editor\" data-id=\"c818e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr data-sourcepos=\"1:1-1:3\" \/><p data-sourcepos=\"2:1-2:661\">La IA es el n\u00facleo de la tecnolog\u00eda de IAS. Hace m\u00e1s de una d\u00e9cada, IAS desarroll\u00f3 una plataforma de publicidad digital impulsada por IA y aprendizaje autom\u00e1tico (ML) que captura hasta 280 mil millones de interacciones diarias en todo el mundo. IAS tambi\u00e9n fue una de las primeras empresas en adoptar la <strong>certificaci\u00f3n de IA responsable de TrustArc<\/strong> y una de las primeras del mundo en obtener la <strong>certificaci\u00f3n ISO 42001<\/strong> para su sistema de gesti\u00f3n de IA. (Ninguna otra compa\u00f1\u00eda posee ambas certificaciones). A medida que m\u00e1s empresas adopten la IA en sus productos y servicios, IAS continuar\u00e1 sirviendo como modelo para el uso \u00e9tico y responsable de la IA.<\/p><p data-sourcepos=\"4:1-4:417\">&#8220;Al certificarse bajo el marco de AAM, IAS demuestra c\u00f3mo la IA se puede implementar para impulsar la innovaci\u00f3n y la eficiencia, manteniendo la confianza con los anunciantes y socios&#8221;, dijo Richard Murphy, CEO, presidente y director general de AAM. &#8220;Su compromiso con las pr\u00e1cticas responsables de IA, respaldado por una validaci\u00f3n independiente, establece un nuevo est\u00e1ndar de rendici\u00f3n de cuentas en la industria.&#8221;<\/p><p data-sourcepos=\"6:1-6:343\">IAS aprovecha la IA para la predicci\u00f3n, la toma de decisiones, la protecci\u00f3n y la segmentaci\u00f3n, e integra el poder de la IA y el ML en todos los aspectos de sus productos, incluyendo Total Media Quality, Quality Attention y Fraud Solutions. Obt\u00e9n m\u00e1s informaci\u00f3n sobre nuestras soluciones de medici\u00f3n y optimizaci\u00f3n impulsadas por IA <em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/es\/soluciones\/\"><strong>aqu\u00ed<\/strong>.<\/a><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pioneros en la Gobernanza de IA \u00c9tica en la Industria. La Inteligencia Artificial (IA) es un pilar fundamental de la estrategia a largo plazo de IAS, ya que nos permite ofrecer nuevos insights a nuestros clientes y socios al analizar&#8230;<\/p>\n","protected":false},"author":37,"featured_media":343383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[],"class_list":["post-343419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS obtiene la primera Certificaci\u00f3n de IA \u00c9tica de la industria de la Alliance for Audited Media (AAM) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/ias-obtiene-la-primera-certificacion-de-ia-etica-de-la-industria-de-la-alliance-for-audited-media-aam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS obtiene la primera Certificaci\u00f3n de IA \u00c9tica de la industria de la Alliance for Audited Media (AAM)\" \/>\n<meta property=\"og:description\" content=\"Pioneros en la Gobernanza de IA \u00c9tica en la Industria. 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