{"id":343421,"date":"2025-08-12T10:03:44","date_gmt":"2025-08-12T10:03:44","guid":{"rendered":"https:\/\/integralads.com\/?p=343421"},"modified":"2025-09-17T13:49:54","modified_gmt":"2025-09-17T13:49:54","slug":"como-combatir-las-granjas-de-contenido-generadas-por-ia","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/","title":{"rendered":"C\u00f3mo combatir las granjas de contenido generadas por IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343421\" class=\"elementor elementor-343421\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-aa299a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20564\" data-id=\"aa299a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b7f9e5\" data-eae-slider=\"99943\" data-id=\"2b7f9e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbc8e2 elementor-widget elementor-widget-heading\" data-id=\"6fbc8e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros y contras de la IA generativa para la publicidad program\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d8ee6f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5145\" data-id=\"d8ee6f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5f395b\" data-eae-slider=\"67480\" data-id=\"b5f395b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6c39a3 elementor-widget elementor-widget-text-editor\" data-id=\"a6c39a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr data-sourcepos=\"1:1-1:3\" \/><p data-sourcepos=\"3:1-3:235\">La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.<\/p><p data-sourcepos=\"5:1-5:179\">Aunque es poderosa, la IA generativa tambi\u00e9n introduce un nuevo desaf\u00edo para los anunciantes program\u00e1ticos: la proliferaci\u00f3n de <strong>granjas de contenido, que son<\/strong> <strong>sites de baja calidad y con spam publicitario<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d500619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"59908\" data-id=\"d500619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c4d69d\" data-eae-slider=\"90791\" data-id=\"8c4d69d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8efa95f elementor-widget elementor-widget-heading\" data-id=\"8efa95f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El \u00e1mbito del contenido generado por la IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-40dec4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5139\" data-id=\"40dec4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3733e15\" data-eae-slider=\"58199\" data-id=\"3733e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5cc652 elementor-widget elementor-widget-text-editor\" data-id=\"c5cc652\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr data-sourcepos=\"1:1-1:3\" \/><p data-sourcepos=\"2:1-2:327\">La cantidad de contenido generado por IA no para de crecer. <strong>EMarketer<\/strong> pronostica que hasta un <strong>90% del contenido web podr\u00eda ser generado por IA para 2026<\/strong>, y algunos sitios impulsados por IA est\u00e1n produciendo hasta <strong>1,200 art\u00edculos diarios<\/strong>, con el objetivo de maximizar los ingresos publicitarios a trav\u00e9s del volumen.<\/p><p data-sourcepos=\"4:1-4:384\">Seg\u00fan el informe <strong>&#8220;The State Of The Open Internet 2025&#8221;<\/strong> de <strong>Jounce Media<\/strong>, la demanda de los DSP (Demand-Side Platforms) sigue a la oferta, incluso a la oferta que los especialistas en marketing intentan activamente evitar. Los DSPs tratan la oferta como un producto b\u00e1sico y tienden a priorizar la compra de contenido publicado recientemente por encima del contenido de calidad.<\/p><p data-sourcepos=\"6:1-6:174\">Esto incentiva a los publishers a inundar el mercado con el m\u00e1ximo volumen de oferta al m\u00ednimo coste posible, utilizando la IA para producir el contenido a un ritmo muy alto:<\/p><ul data-sourcepos=\"8:1-10:58\"><li data-sourcepos=\"8:1-8:64\">El <strong>41% de la oferta web disponible<\/strong> se public\u00f3 esta semana.<\/li><li data-sourcepos=\"9:1-9:56\">El <strong>26% de la oferta web disponible<\/strong> se public\u00f3 hoy.<\/li><li data-sourcepos=\"10:1-10:58\">El <strong>6% es contenido<\/strong> que se public\u00f3 en la \u00faltima hora.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d915d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67544\" data-id=\"d915d95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0a3acc\" data-eae-slider=\"32717\" data-id=\"e0a3acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7068c5e elementor-widget elementor-widget-heading\" data-id=\"7068c5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los sites de baja calidad generados por IA provocan un exceso de publicidad (Ad Clutter)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c682e7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65661\" data-id=\"c682e7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cc3556\" data-eae-slider=\"83104\" data-id=\"9cc3556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd2b03 elementor-widget elementor-widget-text-editor\" data-id=\"acd2b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr data-sourcepos=\"1:1-1:3\" \/><p data-sourcepos=\"2:1-2:204\">En IAS, clasificamos estos sites de baja calidad como &#8220;Ad Clutter&#8221;. Para identificar este tipo de sitios, nuestro modelo de machine learning eval\u00faa las siguientes caracter\u00edsticas:<\/p><ul data-sourcepos=\"4:1-11:0\"><li data-sourcepos=\"4:1-4:66\">Alta proporci\u00f3n de anuncios por contenido (ad-to-content ratio).<\/li><li data-sourcepos=\"5:1-5:60\">Gran n\u00famero total de anuncios (alta densidad de anuncios).<\/li><li data-sourcepos=\"6:1-6:41\">Presencia de anuncios con auto-refresh.<\/li><li data-sourcepos=\"7:1-7:35\">Alta frecuencia de actualizaci\u00f3n.<\/li><li data-sourcepos=\"8:1-8:47\">Presencia de anuncios de video con auto-play.<\/li><li data-sourcepos=\"9:1-9:30\">Dise\u00f1o basado en plantillas.<\/li><li data-sourcepos=\"10:1-11:0\">Contenido plagiado o generado por IA.<\/li><\/ul><p data-sourcepos=\"12:1-12:221\">Si los sitios con Ad Clutter tambi\u00e9n est\u00e1n realizando &#8220;Ad Arbitrage&#8221; (comprando tr\u00e1fico barato y monetizando agresivamente las visitas resultantes), nuestro modelo los marcar\u00e1 como &#8220;Made-For-Advertising&#8221; (MFA).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-41da506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75318\" data-id=\"41da506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603fbb9\" data-eae-slider=\"27388\" data-id=\"603fbb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b915089 elementor-widget elementor-widget-heading\" data-id=\"b915089\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consecuencias para Anunciantes y Publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5b9f596 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3844\" data-id=\"5b9f596\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d582d89\" data-eae-slider=\"43774\" data-id=\"d582d89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-127a4be elementor-widget elementor-widget-text-editor\" data-id=\"127a4be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"4:1-4:519\">Los anunciantes est\u00e1n malgastando su inversi\u00f3n publicitaria en <strong>sitios de baja calidad<\/strong> que no impulsan el rendimiento de las campa\u00f1as.<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/integralads.com\/insider\/campaign-success-mfa-measurement-optimization\/\">Un <strong>an\u00e1lisis de IAS<\/strong> a m\u00e1s de 40 agencias y marcas globales<\/a><\/span> descubri\u00f3 que el tr\u00e1fico en sitios de calidad tiene una <strong>tasa de conversi\u00f3n un 91% m\u00e1s alta<\/strong> que el tr\u00e1fico en sitios con desorden publicitario. Un an\u00e1lisis posterior de IAS encontr\u00f3 que los sitios de calidad eran m\u00e1s rentables que los de Ad Clutter, entregando un <strong>coste por conversi\u00f3n un 25% m\u00e1s bajo<\/strong>.<\/p><p data-sourcepos=\"6:1-6:447\">Tambi\u00e9n existen preocupaciones de <strong>seguridad de marca<\/strong> para los anunciantes. Asociarse con contenido enga\u00f1oso o lleno de spam puede da\u00f1ar la reputaci\u00f3n de la marca y la confianza del consumidor. Seg\u00fan el informe <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/insider\/state-of-brand-safety-research\/\"><strong>&#8220;State of Brand Safety&#8221; de IAS<\/strong><\/a><\/span>, el 57% de los consumidores considera que los sitios de spam tienen contenido inapropiado, y otro 70% dice que conf\u00eda menos en las marcas cuando sus anuncios aparecen cerca de contenido inapropiado.<\/p><p data-sourcepos=\"8:1-8:420\">Para los publishers, los sitios MFA y los sitios de baja calidad generados por IA est\u00e1n desviando la inversi\u00f3n publicitaria de sus sitios de calidad. Seg\u00fan el estudio <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study\"><strong>&#8220;Programmatic Media Supply Chain Transparency&#8221; de la ANA<\/strong>,<\/a><\/span> se estima que los anunciantes malgastan <strong>10 mil millones de d\u00f3lares<\/strong> en inversi\u00f3n cada a\u00f1o en sitios MFA. Esta inversi\u00f3n deber\u00eda ser redirigida a sitios de calidad con un mejor rendimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a04ef19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81906\" data-id=\"a04ef19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98a72d3\" data-eae-slider=\"32385\" data-id=\"98a72d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2991780 elementor-widget elementor-widget-heading\" data-id=\"2991780\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo IAS puede ayudar a Anunciantes y Publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ac13659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88133\" data-id=\"ac13659\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d26bc08\" data-eae-slider=\"81150\" data-id=\"d26bc08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d98a6 elementor-widget elementor-widget-text-editor\" data-id=\"96d98a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"5:1-5:481\">Los anunciantes pueden evitar malgastar su inversi\u00f3n en sitios de baja calidad generados por IA que no rinden y redirigir ese gasto a publishers de calidad. IAS ofrece <strong>segmentos de evitaci\u00f3n pre-bid<\/strong> (Avoidance) para Ad Clutters y sites MFA dentro de todos los principales DSPs. Estos segmentos est\u00e1n disponibles para los clientes de Quality Sync y Context Control\u00a0Avoidance sin coste adicional. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/integralads.com\/es\/contacto\/\"><strong>Contacta con un representante de IAS<\/strong> <\/a><\/span>para obtener m\u00e1s informaci\u00f3n.<\/p><p data-sourcepos=\"7:1-7:223\">Para una visi\u00f3n general de c\u00f3mo la IA generativa est\u00e1 impactando el fraude publicitario, por favor, lee <strong><a href=\"https:\/\/integralads.com\/insider\/fraud-generative-ai-marketers\/\">&#8220;Fraude en la IA Generativa: un an\u00e1lisis en profundidad de c\u00f3mo la IA Gen afecta a los especialistas en marketing<\/a>&#8220;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pros y contras de la IA generativa para la publicidad program\u00e1tica La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n&#8230;<\/p>\n","protected":false},"author":37,"featured_media":343289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,619],"tags":[],"class_list":["post-343421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-efficiency-optimization-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo combatir las granjas de contenido generadas por IA - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo combatir las granjas de contenido generadas por IA\" \/>\n<meta property=\"og:description\" content=\"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T10:03:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T13:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"C\u00f3mo combatir las granjas de contenido generadas por IA\",\"datePublished\":\"2025-08-12T10:03:44+00:00\",\"dateModified\":\"2025-09-17T13:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; Suitability\",\"Efficiency &amp; Optimization\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\",\"name\":\"C\u00f3mo combatir las granjas de contenido generadas por IA - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png\",\"datePublished\":\"2025-08-12T10:03:44+00:00\",\"dateModified\":\"2025-09-17T13:49:54+00:00\",\"description\":\"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png\",\"width\":500,\"height\":500,\"caption\":\"AI Slop Blog Tile Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo combatir las granjas de contenido generadas por IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\",\"name\":\"Laura Molero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g\",\"caption\":\"Laura Molero\"},\"url\":\"https:\/\/integralads.com\/es\/insider\/author\/2022-03-15-084757\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo combatir las granjas de contenido generadas por IA - Integral Ad Science","description":"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo combatir las granjas de contenido generadas por IA","og_description":"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.","og_url":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/","og_site_name":"Integral Ad Science","article_published_time":"2025-08-12T10:03:44+00:00","article_modified_time":"2025-09-17T13:49:54+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png","type":"image\/png"}],"author":"Laura Molero","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Laura Molero","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/"},"author":{"name":"Laura Molero","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10"},"headline":"C\u00f3mo combatir las granjas de contenido generadas por IA","datePublished":"2025-08-12T10:03:44+00:00","dateModified":"2025-09-17T13:49:54+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/"},"wordCount":777,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png","articleSection":["Ad Fraud","Brand Safety &amp; Suitability","Efficiency &amp; Optimization"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/","url":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/","name":"C\u00f3mo combatir las granjas de contenido generadas por IA - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png","datePublished":"2025-08-12T10:03:44+00:00","dateModified":"2025-09-17T13:49:54+00:00","description":"La IA generativa ofrece una multitud de beneficios para los anunciantes program\u00e1ticos en el desarrollo creativo y la personalizaci\u00f3n, la optimizaci\u00f3n de campa\u00f1as, la seguridad de marca y mitigaci\u00f3n de fraude, y la eficiencia operativa.","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.TV_Thou.png","width":500,"height":500,"caption":"AI Slop Blog Tile Image"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/insider\/como-combatir-las-granjas-de-contenido-generadas-por-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo combatir las granjas de contenido generadas por IA"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10","name":"Laura Molero","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54ee071582bb3bf55853cf2cb60749c239da2d709fed0847bff38ea23b939de9?s=96&d=mm&r=g","caption":"Laura Molero"},"url":"https:\/\/integralads.com\/es\/insider\/author\/2022-03-15-084757\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/343421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=343421"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/343421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/343289"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=343421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/categories?post=343421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/tags?post=343421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}