{"id":344372,"date":"2025-12-04T13:52:13","date_gmt":"2025-12-04T13:52:13","guid":{"rendered":"https:\/\/integralads.com\/?p=344372"},"modified":"2025-12-09T10:48:16","modified_gmt":"2025-12-09T10:48:16","slug":"the-2026-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/the-2026-industry-pulse-report\/","title":{"rendered":"The 2026 Industry Pulse Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344372\" class=\"elementor elementor-344372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6f747f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68606\" data-id=\"6f747f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2f93f6\" data-eae-slider=\"25049\" data-id=\"b2f93f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e016e96 elementor-widget elementor-widget-heading\" data-id=\"e016e96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertos del sector revelan las pr\u00f3ximas tendencias de los medios digitales en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f62151a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1405\" data-id=\"f62151a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f762f1\" data-eae-slider=\"57724\" data-id=\"6f762f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2325 elementor-widget elementor-widget-text-editor\" data-id=\"2ee2325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El ecosistema de medios digitales no frena su evoluci\u00f3n, y todo apunta a que 2026 ser\u00e1 un a\u00f1o crucial. Para ayudarte a anticiparte, IAS encuest\u00f3 a <strong>especialistas clave en la industria<\/strong> (marcas, agencias, publishers y plataformas) para descubrir las tendencias y retos del pr\u00f3ximo a\u00f1o.<\/p><p>El resultado es el 2026 Industry Pulse Report: un an\u00e1lisis conciso y repleto de insights sobre lo que se avecina. Si bien los datos provienen del Reino Unido, el<strong> estudio refleja exactamente c\u00f3mo los mercados maduros ya est\u00e1n planificando para desaf\u00edos id\u00e9nticos que veremos en Espa\u00f1a.<\/strong><\/p><p>Avance de lo m\u00e1s relevante:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a7f1a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18239\" data-id=\"a7f1a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fab537\" data-eae-slider=\"26411\" data-id=\"7fab537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c92a05e elementor-widget elementor-widget-heading\" data-id=\"c92a05e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00eddeo y Redes Sociales: El Foco de la Inversi\u00f3n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-27b7e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93897\" data-id=\"27b7e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca0050\" data-eae-slider=\"66876\" data-id=\"8ca0050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e00b80f elementor-widget elementor-widget-text-editor\" data-id=\"e00b80f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El v\u00eddeo digital lidera las prioridades de los anunciantes, siendo considerado esencial por el 87%. Las redes sociales siguen siendo cruciales, y los entornos impulsados por creadores de contenido est\u00e1n madurando r\u00e1pidamente; de hecho, el 79% afirma que la afinidad con los valores de marca del creador es decisiva para determinar la ubicaci\u00f3n de sus campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6d54ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77556\" data-id=\"6d54ea5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a41bb0\" data-eae-slider=\"4977\" data-id=\"9a41bb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2885e2 elementor-widget elementor-widget-heading\" data-id=\"e2885e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La IA Genera Impulso... y Alg\u00fan Que Otro Dolor de Cabeza\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ad1eef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35391\" data-id=\"ad1eef4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e8f95\" data-eae-slider=\"89554\" data-id=\"e8e8f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e3198 elementor-widget elementor-widget-text-editor\" data-id=\"55e3198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El contenido generado por IA explot\u00f3 en 2025. M\u00e1s de la mitad (56%) opina que la adyacencia a este tipo de contenido ser\u00e1 un reto importante en 2026, lo que impulsar\u00e1 la demanda de una supervisi\u00f3n m\u00e1s robusta y de verificaci\u00f3n por parte de terceros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-99be1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60765\" data-id=\"99be1d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9b1df9\" data-eae-slider=\"83948\" data-id=\"f9b1df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961a087 elementor-widget elementor-widget-heading\" data-id=\"961a087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Sostenibilidad Asciende en la Agenda\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a1fea67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"14596\" data-id=\"a1fea67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96c3594\" data-eae-slider=\"49149\" data-id=\"96c3594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727dce5 elementor-widget elementor-widget-text-editor\" data-id=\"727dce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para el 40% de los publishers, el seguimiento de las emisiones de carbono de la publicidad program\u00e1tica es ahora su principal prioridad para 2026. La compra de medios responsable y sostenible se est\u00e1 consolidando como un pilar fundamental de la calidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3cc25a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55588\" data-id=\"3cc25a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7717bb\" data-eae-slider=\"50345\" data-id=\"d7717bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13db5 elementor-widget elementor-widget-heading\" data-id=\"ea13db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Calidad en Medios es el Motor de la Performance\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c1b6b74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65925\" data-id=\"c1b6b74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b13b33\" data-eae-slider=\"71381\" data-id=\"5b13b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f19e6a elementor-widget elementor-widget-text-editor\" data-id=\"3f19e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con la presi\u00f3n presupuestaria, los anunciantes est\u00e1n invirtiendo doblemente en las m\u00e9tricas que demuestran el impacto real. Desde la seguridad e idoneidad de marca (brand suitability) (82%) hasta la atenci\u00f3n (84%), esta m\u00e9trica es clave en social, program\u00e1tica y retail media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c8e1578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57813\" data-id=\"c8e1578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f95fec3\" data-eae-slider=\"48572\" data-id=\"f95fec3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfd1498 elementor-widget elementor-widget-text-editor\" data-id=\"bfd1498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres saber de qu\u00e9 se hablar\u00e1 en la industria digital el a\u00f1o que viene&#8230; <strong>\u00a1Descarga el estudio completo!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a8eacef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"89936\" data-id=\"a8eacef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5bf929\" data-eae-slider=\"79640\" data-id=\"a5bf929\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef2b89 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5ef2b89\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NzI3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expertos del sector revelan las pr\u00f3ximas tendencias de los medios digitales en 2026 El ecosistema de medios digitales no frena su evoluci\u00f3n, y todo apunta a que 2026 ser\u00e1 un a\u00f1o crucial. Para ayudarte a anticiparte, IAS encuest\u00f3 a especialistas&#8230;<\/p>\n","protected":false},"author":37,"featured_media":344370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[703,705,707],"tags":[],"class_list":["post-344372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-es","category-informes-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2026 Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/the-2026-industry-pulse-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2026 Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"Expertos del sector revelan las pr\u00f3ximas tendencias de los medios digitales en 2026 El ecosistema de medios digitales no frena su evoluci\u00f3n, y todo apunta a que 2026 ser\u00e1 un a\u00f1o crucial. 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