{"id":345231,"date":"2026-02-19T10:07:18","date_gmt":"2026-02-19T10:07:18","guid":{"rendered":"https:\/\/integralads.com\/?p=345231"},"modified":"2026-02-19T10:11:15","modified_gmt":"2026-02-19T10:11:15","slug":"por-que-los-profesionales-del-marketing-estan-adoptando-la-ia-a-pesar-de-sus-riesgos","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/por-que-los-profesionales-del-marketing-estan-adoptando-la-ia-a-pesar-de-sus-riesgos\/","title":{"rendered":"Por qu\u00e9 los profesionales del marketing est\u00e1n adoptando la IA a pesar de sus riesgos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"345231\" class=\"elementor elementor-345231\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6f747f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1967\" data-id=\"6f747f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2f93f6\" data-eae-slider=\"64450\" data-id=\"b2f93f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e016e96 elementor-widget elementor-widget-heading\" data-id=\"e016e96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los especialistas en marketing saben que la IA no es perfecta. Aun as\u00ed, la est\u00e1n utilizando.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f62151a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66256\" data-id=\"f62151a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f762f1\" data-eae-slider=\"37537\" data-id=\"6f762f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2325 elementor-widget elementor-widget-text-editor\" data-id=\"2ee2325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Ven los riesgos. Sienten la incomodidad. Han analizado informes de campa\u00f1as de alto rendimiento pregunt\u00e1ndose por qu\u00e9 funcionaron, o han visto c\u00f3mo la creatividad premium de su marca aparec\u00eda junto a contenido de baja calidad y\/o sin sentido generados por IA.<\/p><p data-path-to-node=\"5\">Esta es la nueva realidad de la publicidad moderna.<\/p><p data-path-to-node=\"6\">A pesar de los riesgos, los profesionales del marketing se est\u00e1n volcando en la IA. Seg\u00fan nuestro informe <i data-path-to-node=\"6\" data-index-in-node=\"106\">Industry Pulse 2026<\/i>, un asombroso 61% de los expertos en medios est\u00e1 genuinamente entusiasmado con los avances de la IA generativa. Ven el potencial para una escala y personalizaci\u00f3n sin precedentes. Sin embargo, el 53% cita la proximidad de los anuncios a contenido generado por IA como uno de los principales desaf\u00edos para el a\u00f1o.<\/p><p data-path-to-node=\"7\">Los especialistas est\u00e1n adoptando la revoluci\u00f3n de la IA, pero lo hacen vigilando los riesgos ocultos y conteniendo la respiraci\u00f3n cada vez que pulsan &#8220;publicar&#8221;.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a7f1a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21661\" data-id=\"a7f1a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fab537\" data-eae-slider=\"88022\" data-id=\"7fab537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c92a05e elementor-widget elementor-widget-heading\" data-id=\"c92a05e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El auge del \"AI Slop\" y la evoluci\u00f3n de los sitios MFA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-27b7e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9355\" data-id=\"27b7e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca0050\" data-eae-slider=\"70330\" data-id=\"8ca0050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e00b80f elementor-widget elementor-widget-text-editor\" data-id=\"e00b80f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"9\">La fase inicial de &#8220;luna de miel&#8221; con la IA generativa, caracterizada por el asombro ante su velocidad, ha sido reemplazada por una nueva realidad: la explosi\u00f3n del <b data-path-to-node=\"9\" data-index-in-node=\"165\">&#8220;AI slop&#8221;<\/b> (basura generada por IA). No se trata solo de contenido de baja calidad; es una ola automatizada de informaci\u00f3n inexacta, no verificada o alucinaciones que amenaza con ahogar la integridad de las marcas.<\/p><p data-path-to-node=\"10\">La IA generativa ha entregado b\u00e1sicamente un motor sobrealimentado a los sitios hechos para publicidad (<b data-path-to-node=\"10\" data-index-in-node=\"104\">MFA<\/b> o <i data-path-to-node=\"10\" data-index-in-node=\"110\">Made-for-Advertising<\/i>). Estas entidades ahora pueden producir entornos saturados y de spam a un volumen que los moderadores humanos simplemente no pueden rastrear. No es solo un problema de eficiencia; es una crisis de seguridad de marca. Al preguntar a los expertos qu\u00e9 entornos generados por IA evitar\u00edan a toda costa, el consenso fue claro:<\/p><ul data-path-to-node=\"11\"><li><p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">59%<\/b> evitar\u00e1 contenido con informaci\u00f3n inexacta o alucinaciones de IA.<\/p><\/li><li><p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">56%<\/b> no quiere tener nada que ver con experiencias de usuario saturadas de anuncios o spam.<\/p><\/li><li><p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">52%<\/b> recela del contenido procedente de dominios desconocidos sin un equipo editorial verificable.<\/p><\/li><\/ul><p data-path-to-node=\"12\">No todo el contenido generado por IA es igual. En 2026, los profesionales del marketing deber\u00e1n distinguir entre entornos de alta y baja calidad a medida que crezca la producci\u00f3n de IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6d54ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"27457\" data-id=\"6d54ea5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a41bb0\" data-eae-slider=\"66213\" data-id=\"9a41bb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2885e2 elementor-widget elementor-widget-heading\" data-id=\"e2885e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 las soluciones tradicionales est\u00e1n fallando<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ad1eef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78336\" data-id=\"ad1eef4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e8f95\" data-eae-slider=\"9206\" data-id=\"e8e8f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e3198 elementor-widget elementor-widget-text-editor\" data-id=\"55e3198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"14\">Si el problema est\u00e1 claro, \u00bfpor qu\u00e9 las soluciones actuales no son suficientes? Un problema importante es la <b data-path-to-node=\"14\" data-index-in-node=\"109\">transparencia<\/b>. La mayor\u00eda de las herramientas impulsadas por IA en el mercado publicitario usan la &#8220;automatizaci\u00f3n&#8221; como una palabra de moda, pero ofrecen nula visibilidad sobre el proceso de toma de decisiones.<\/p><p data-path-to-node=\"15\">Si un algoritmo bloquea un sitio o coloca un anuncio en un canal espec\u00edfico, el profesional del marketing a menudo se queda adivinando la raz\u00f3n. En una era de directrices de marca estrictas y mayor escrutinio regulatorio, decir &#8220;porque la IA lo dijo&#8221; ya no es una respuesta aceptable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-99be1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84530\" data-id=\"99be1d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9b1df9\" data-eae-slider=\"33748\" data-id=\"f9b1df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961a087 elementor-widget elementor-widget-heading\" data-id=\"961a087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Recuperando el poder de decisi\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a1fea67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21184\" data-id=\"a1fea67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96c3594\" data-eae-slider=\"93480\" data-id=\"96c3594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727dce5 elementor-widget elementor-widget-text-editor\" data-id=\"727dce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"17\">Existe un temor creciente en la industria de que adoptar la IA signifique ceder el control a una m\u00e1quina que no entiende los valores de tu marca. Pero los profesionales del marketing m\u00e1s exitosos de 2026 no buscan una m\u00e1quina que haga todo el trabajo por ellos; buscan un <b data-path-to-node=\"17\" data-index-in-node=\"272\">motor de informaci\u00f3n (insights)<\/b> que potencie su propia experiencia.<\/p><p data-path-to-node=\"18\">Los anunciantes necesitan saber el &#8220;porqu\u00e9&#8221; detr\u00e1s del &#8220;qu\u00e9&#8221;. Cuando la IA sigue siendo una &#8220;black box&#8221;, no es una herramienta, es un riesgo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3cc25a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19795\" data-id=\"3cc25a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7717bb\" data-eae-slider=\"22906\" data-id=\"d7717bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13db5 elementor-widget elementor-widget-heading\" data-id=\"ea13db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IAS Agent: La era de la inteligencia confiable<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c1b6b74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94288\" data-id=\"c1b6b74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b13b33\" data-eae-slider=\"8614\" data-id=\"5b13b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f19e6a elementor-widget elementor-widget-text-editor\" data-id=\"3f19e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"20\">Para aprovechar el potencial de la IA, ten\u00edamos que cerrar la brecha de confianza. Por eso presentamos <b data-path-to-node=\"20\" data-index-in-node=\"103\">IAS Agent<\/b>, tu asistente impulsado por IA dise\u00f1ado para descubrir informaci\u00f3n al instante mientras te devuelve el poder de decisi\u00f3n.<\/p><p data-path-to-node=\"21\">En lugar de una automatizaci\u00f3n opaca, IAS Agent ofrece transparencia total. Puedes ver exactamente qu\u00e9 se\u00f1ales de datos y patrones hist\u00f3ricos informaron cada recomendaci\u00f3n. Mantienes el control total: puedes personalizar, anular o adoptar la gu\u00eda bas\u00e1ndote en tu estrategia \u00fanica.<\/p><p data-path-to-node=\"22\"><b data-path-to-node=\"22\" data-index-in-node=\"0\">\u00bfQu\u00e9 diferencia a IAS Agent de otras soluciones de IA de &#8220;black box&#8221;?<\/b><\/p><ul><li data-path-to-node=\"23,0,0\"><b data-path-to-node=\"23,0,0\" data-index-in-node=\"0\">Datos propios, no conjeturas sint\u00e9ticas:<\/b> Basado en el conjunto de datos m\u00e1s completo de la industria y m\u00e1s de 15 a\u00f1os de conocimientos propios de IAS.<\/li><li data-path-to-node=\"23,1,0\"><b data-path-to-node=\"23,1,0\" data-index-in-node=\"0\">Detecci\u00f3n instant\u00e1nea de tendencias:<\/b> Identifica autom\u00e1ticamente patrones en todos los paneles de control, entregando resultados hasta 5 veces m\u00e1s r\u00e1pido sin an\u00e1lisis manual.<\/li><li data-path-to-node=\"23,2,0\"><b data-path-to-node=\"23,2,0\" data-index-in-node=\"0\">Mejora de la eficiencia:<\/b> Ofrece recomendaciones generadas por IA para configuraciones de seguridad y adecuaci\u00f3n de marca con un aporte m\u00ednimo de datos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ab7b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93869\" data-id=\"5ab7b0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7349d2b\" data-eae-slider=\"34099\" data-id=\"7349d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ca700 elementor-widget elementor-widget-heading\" data-id=\"44ca700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n para 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9698fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54862\" data-id=\"9698fa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2528e3\" data-eae-slider=\"65945\" data-id=\"c2528e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6332bad elementor-widget elementor-widget-text-editor\" data-id=\"6332bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"25\">La IA se est\u00e1 convirtiendo en la base del panorama medi\u00e1tico. Sin embargo, existen riesgos de transparencia. Los ganadores de 2026 ser\u00e1n aquellos que utilicen una IA en la que puedan confiar.<\/p><p data-path-to-node=\"26\">Al combinar la innovaci\u00f3n con controles de calidad rigurosos e informaci\u00f3n transparente y explicable, las marcas podr\u00e1n finalmente capitalizar la escala sin precedentes de la IA sin sacrificar su voz de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c8e1578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55900\" data-id=\"c8e1578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f95fec3\" data-eae-slider=\"81858\" data-id=\"f95fec3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfd1498 elementor-widget elementor-widget-text-editor\" data-id=\"bfd1498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres saber m\u00e1s sobre esta y otras tendencias de 2026 <strong>\u00a1Descarga el estudio completo The Industry Pulse 2026!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a8eacef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17432\" data-id=\"a8eacef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5bf929\" data-eae-slider=\"32082\" data-id=\"a5bf929\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef2b89 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5ef2b89\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NzI3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los especialistas en marketing saben que la IA no es perfecta. Aun as\u00ed, la est\u00e1n utilizando. Ven los riesgos. Sienten la incomodidad. Han analizado informes de campa\u00f1as de alto rendimiento pregunt\u00e1ndose por qu\u00e9 funcionaron, o han visto c\u00f3mo la creatividad&#8230;<\/p>\n","protected":false},"author":37,"featured_media":344831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[703,705,707],"tags":[],"class_list":["post-345231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-es","category-informes-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 los profesionales del marketing est\u00e1n adoptando la IA a pesar de sus riesgos - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/por-que-los-profesionales-del-marketing-estan-adoptando-la-ia-a-pesar-de-sus-riesgos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 los profesionales del marketing est\u00e1n adoptando la IA a pesar de sus riesgos\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing saben que la IA no es perfecta. 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