{"id":346240,"date":"2026-03-25T08:48:43","date_gmt":"2026-03-25T08:48:43","guid":{"rendered":"https:\/\/integralads.com\/?p=346240"},"modified":"2026-03-25T08:55:23","modified_gmt":"2026-03-25T08:55:23","slug":"rendimiento-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/","title":{"rendered":"Whitepaper: Rendimiento en Redes Sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"346240\" class=\"elementor elementor-346240\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e858f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17260\" data-id=\"e858f65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c2311\" data-eae-slider=\"49490\" data-id=\"d6c2311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3ac563 elementor-widget elementor-widget-heading\" data-id=\"d3ac563\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 la idoneidad en tiempo real es ya un factor determinante para el rendimiento, y no solo una medida de protecci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c11bf87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68578\" data-id=\"c11bf87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5916797\" data-eae-slider=\"73546\" data-id=\"5916797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b78b7d3 elementor-widget elementor-widget-text-editor\" data-id=\"b78b7d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las redes sociales no bajan el ritmo. Reaccionan a la cultura en tiempo real, con noticias de \u00faltima hora, contenido hecho por creadores, opiniones de clientes y tendencias que se entremezclan en un solo feed.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Para los anunciantes, esa velocidad puede ser muy poderosa, pero tambi\u00e9n entra\u00f1a riesgos. En un momento puedes estar surcando la ola del engagement y, al siguiente, tus anuncios aparecen junto a contenidos que no tienen nada que ver con tu marca. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6fb0fc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38306\" data-id=\"6fb0fc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3caee82\" data-eae-slider=\"83360\" data-id=\"3caee82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-049007c elementor-widget elementor-widget-heading\" data-id=\"049007c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las marcas l\u00edderes est\u00e1n convirtiendo el brand suitability en un factor clave para el retorno de la inversi\u00f3n y la eficiencia: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-96194f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20499\" data-id=\"96194f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c1d925\" data-eae-slider=\"90175\" data-id=\"9c1d925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c94d1 elementor-widget elementor-widget-text-editor\" data-id=\"31c94d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retorno de la inversi\u00f3n (ROI) del doble de la inversi\u00f3n en tecnolog\u00eda: las mejoras en la eficiencia superan el coste de la herramienta en un 100%, liberando as\u00ed presupuesto para reinvertir en campa\u00f1as.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n del 18% en los CPM de la plataforma: la optimizaci\u00f3n del <\/span><i><span style=\"font-weight: 400;\">supply path<\/span><\/i><span style=\"font-weight: 400;\"> reduce el coste por interacci\u00f3n, convirtiendo la precisi\u00f3n en ahorro para las marcas.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n del 48% del desperdicio de la inversi\u00f3n publicitaria: una selecci\u00f3n m\u00e1s inteligente de la idoneidad reduce el gasto innecesario y maximiza el impacto de cada euro invertido.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Si las redes sociales son tu canal m\u00e1s \u00e1gil, tu estrategia de <\/span><i><span style=\"font-weight: 400;\">brand suitability<\/span><\/i><span style=\"font-weight: 400;\"> no puede ser la m\u00e1s lenta.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Nuestro \u00faltimo whitepaper analiza c\u00f3mo los principales anunciantes est\u00e1n afrontando esta realidad, incluyendo resultados reales de marcas de telecomunicaciones, seguros y entretenimiento, y qu\u00e9 implicaciones pueden tener estos aprendizajes en tu estrategia de medios.<\/span><\/p><p>\u00a0<\/p><p>Accede al contenido ahora en el bot\u00f3n <strong>DESCARGAR<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5af8572 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16090\" data-id=\"5af8572\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afd0c1b\" data-eae-slider=\"87419\" data-id=\"afd0c1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por qu\u00e9 la idoneidad en tiempo real es ya un factor determinante para el rendimiento, y no solo una medida de protecci\u00f3n Las redes sociales no bajan el ritmo. Reaccionan a la cultura en tiempo real, con noticias de \u00faltima&#8230;<\/p>\n","protected":false},"author":37,"featured_media":345271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[613,608,618],"tags":[],"class_list":["post-346240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movil-in-app-es","category-programatica-es","category-plataformas-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whitepaper: Rendimiento en Redes Sociales - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Descubre el \u00faltimo estudio de IAS para impulsar las campa\u00f1as digitales en Redes Sociales, con casos de estudio de clientes reales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper: Rendimiento en Redes Sociales\" \/>\n<meta property=\"og:description\" content=\"Descubre el \u00faltimo estudio de IAS para impulsar las campa\u00f1as digitales en Redes Sociales, con casos de estudio de clientes reales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T08:48:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T08:55:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/GettyImages-1222940317-1-1-1009x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1009\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Whitepaper: Rendimiento en Redes Sociales\",\"datePublished\":\"2026-03-25T08:48:43+00:00\",\"dateModified\":\"2026-03-25T08:55:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/02\/GettyImages-1222940317-1-1.png\",\"articleSection\":[\"M\u00f3vil &amp; In-App\",\"Open Web\",\"Redes Sociales\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/rendimiento-en-redes-sociales\/\",\"name\":\"Whitepaper: Rendimiento en Redes Sociales - 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