{"id":347271,"date":"2026-06-11T12:01:54","date_gmt":"2026-06-11T12:01:54","guid":{"rendered":"https:\/\/integralads.com\/?p=347271"},"modified":"2026-06-11T12:01:56","modified_gmt":"2026-06-11T12:01:56","slug":"ias-lleva-la-medicion-de-brand-safety-y-brand-suitability-a-las-campanas-de-youtube-audio-ads","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-medicion-de-brand-safety-y-brand-suitability-a-las-campanas-de-youtube-audio-ads\/","title":{"rendered":"IAS lleva la medici\u00f3n de Brand Safety y Brand Suitability a las campa\u00f1as de YouTube Audio Ads"},"content":{"rendered":"\t\t
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\u00bfEst\u00e1s seguro de que tus anuncios de audio se reproducen junto a contenidos que reflejan los valores de tu marca?<\/span><\/p>

A medida que el consumo de audio digital alcanza niveles r\u00e9cord, esta cuesti\u00f3n se ha convertido en una prioridad para aquellos anunciantes de todo el mundo que buscan mantener su valor de marca en todos los formatos publicitarios.\u00a0<\/span><\/p>

El audio se ha consolidado como uno de los canales con mayor capacidad de <\/span>engagement. <\/span><\/i>Actualmente, los adultos en Estados Unidos pasan una media de una hora y 26 minutos al d\u00eda consumiendo audio digital en distintas plataformas. En este espacio, YouTube se ha consolidado como un destino l\u00edder, con m\u00e1s de <\/span>1.000 millones de usuarios activos mensuales de podcasts<\/a><\/span><\/strong>.<\/span><\/strong> Sin embargo, a medida que aumenta la inversi\u00f3n publicitaria en audio, tambi\u00e9n crece la necesidad de contar con los mismos est\u00e1ndares de verificaci\u00f3n independiente que los anunciantes ya exigen para el v\u00eddeo. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Presentamos IAS Total Media Quality para YouTube Audio Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Para responder a esta necesidad, Integral Ad Science (IAS) ampl\u00eda las capacidades de medici\u00f3n de Brand Safety y Brand Suitability de su <\/span>soluci\u00f3n basada en IA Total Media Quality (TMQ) <\/b>a las campa\u00f1as de YouTube Audio Ads. Con esta ampliaci\u00f3n, los anunciantes podr\u00e1n disfrutar de una visi\u00f3n independiente y transparente de sus inversiones publicitarias en audio, garantizando una experiencia consistente en todo el ecosistema de YouTube.\u00a0<\/span><\/p>

Esta ampliaci\u00f3n est\u00e1 impulsada por la tecnolog\u00eda avanzada de IAS, que convierte la calidad de medios en un motor de crecimiento, ofreciendo una visi\u00f3n unificada del rendimiento de las campa\u00f1as. IAS Total Media Quality para YouTube Audio Ads ofrece:\u00a0<\/span><\/p>

  • Una visi\u00f3n unificada y transparente:<\/b> Medici\u00f3n avanzada impulsada por IA que ofrece una visi\u00f3n \u00fanica y transparente de Brand Safety y Brand Suitability en todo el entorno de YouTube, incluyendo Shorts, v\u00eddeos de formato largo y, ahora, anuncios de audio.\u00a0<\/span><\/li>
  • Insights detallados y accionables:<\/b> informes unificados y alineados con los est\u00e1ndares de la industria que muestran exactamente d\u00f3nde aparecen los anuncios, permitiendo a los equipos de marketing escalar sus campa\u00f1as con seguridad.<\/span><\/li>
  • Cobertura global: Global Coverage:<\/b> Medici\u00f3n integral del contenido de YouTube disponible para anunciantes de todo el mundo<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Un socio de confianza para impulsar el crecimiento global\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    IAS act\u00faa como un socio independiente de YouTube, proporcionando a los anunciantes las herramientas necesarias para profundizar y comprender el rendimiento de sus campa\u00f1as en la plataforma de v\u00eddeo l\u00edder en el mundo.\u00a0<\/span><\/p>

    Esta expansi\u00f3n se suma a una trayectoria de colaboraciones, incluyendo el lanzamiento en 2024 de IAS Optimization para YouTube y la obtenci\u00f3n de la acreditaci\u00f3n del MRC para la medici\u00f3n de <\/span>viewability <\/span><\/i>para YouTube. Con la incorporaci\u00f3n de TMQ para audio, IAS sigue ofreciendo la tecnolog\u00eda avanzada y de confianza que permite a las marcas desenvolverse en el creciente ecosistema del audio digital con claridad y precisi\u00f3n.\u00a0<\/span><\/p>

    \u201cEl audio digital est\u00e1 experimentando un crecimiento extraordinario en t\u00e9rminos de engagement\u201d, afirm\u00f3\u00a0 Lisa Utzschneider, CEO de IAS. \u201cA medida que m\u00e1s marcas destinan parte de sus presupuestos hacia el audio para llegar a esas audiencias con alto engagement, es esencial que cuenten con el mismo nivel de transparencia granular y a nivel de contenido que ya esperan de IAS\u201d. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u00bfQuieres reforzar tu estrategia en YouTube con medici\u00f3n independiente para audio?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Ponte en contacto con un representante de IAS para descubrir c\u00f3mo ayudamos a proteger el valor de las marcas en todo el ecosistema de YouTube. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    \u00bfEst\u00e1s seguro de que tus anuncios de audio se reproducen junto a contenidos que reflejan los valores de tu marca? A medida que el consumo de audio digital alcanza niveles r\u00e9cord, esta cuesti\u00f3n se ha convertido en una prioridad para…<\/p>\n","protected":false},"author":37,"featured_media":347269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,618],"tags":[],"class_list":["post-347271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-plataformas-es"],"acf":[],"yoast_head":"\nIAS lleva la medici\u00f3n de Brand Safety y Brand Suitability a las campa\u00f1as de YouTube Audio Ads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-medicion-de-brand-safety-y-brand-suitability-a-las-campanas-de-youtube-audio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS lleva la medici\u00f3n de Brand Safety y Brand Suitability a las campa\u00f1as de YouTube Audio Ads\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s seguro de que tus anuncios de audio se reproducen junto a contenidos que reflejan los valores de tu marca? 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