{"id":347485,"date":"2026-07-09T12:32:43","date_gmt":"2026-07-09T12:32:43","guid":{"rendered":"https:\/\/integralads.com\/?p=347485"},"modified":"2026-07-09T13:32:56","modified_gmt":"2026-07-09T13:32:56","slug":"informe-de-calidad-de-medios-de-ias-21a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","title":{"rendered":"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n"},"content":{"rendered":"<p><strong>El Informe de Calidad de Medios, Media Quality Report (MQR)<\/strong> proporciona cada a\u00f1o a los anunciantes indicadores, informaci\u00f3n detallada y orientaci\u00f3n pr\u00e1ctica para evaluar el rendimiento de la publicidad digital. Como novedad este a\u00f1o, el informe incluye indicadores sectoriales y tendencias de rendimiento mensuales en el an\u00e1lisis global y regional de la calidad en medios.<\/p>\n<p>Aunque la calidad de los medios ha mejorado en general, los datos revelan una realidad con m\u00e1s matices, y es precisamente en esos matices donde reside el riesgo.<\/p>\n<h2>Accede al informe de este a\u00f1o, que incluye conclusiones clave como:<\/h2>\n<p>\u2022 El formato display en web m\u00f3vil representa el 45% de las impresiones globales, pero acumula el 72% del MFA (Made for Advertising) y el 55% de los fallos en idoneidad de marca (brand suitability).<\/p>\n<p>\u2022 El v\u00eddeo super\u00f3 al display en t\u00e9rminos de viewability, registrando una ventaja de 11,8 puntos porcentuales y ampliando la brecha a medida que la atenci\u00f3n se convierte en una m\u00e9trica determinante del rendimiento de forma global.<\/p>\n<p>\u2022 Comportamiento del mercado en Espa\u00f1a: Aunque nuestro mercado registra niveles de fraude publicitario (IVT) notablemente bajos (0.81% frente al 1.19% global) y una s\u00f3lida visibilidad en v\u00eddeo del 80.0%, los datos demuestran que la optimizaci\u00f3n constante sigue siendo el factor clave para mantener estos ratios de eficiencia y mitigar los riesgos globales.<\/p>\n<p>No dejes que tu presupuesto de medios se desperdicie. Descubre exactamente c\u00f3mo se comparan tus campa\u00f1as con los est\u00e1ndares del sector. \u00a1Desc\u00e1rgalo ya!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Informe de Calidad de Medios, Media Quality Report (MQR) proporciona cada a\u00f1o a los anunciantes indicadores, informaci\u00f3n detallada y orientaci\u00f3n pr\u00e1ctica para evaluar el rendimiento de la publicidad digital. Como novedad este a\u00f1o, el informe incluye indicadores sectoriales y&#8230;<\/p>\n","protected":false},"author":37,"featured_media":347500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[703,704],"tags":[],"class_list":["post-347485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-es","category-mqr-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"mqr informe de calidad de medios ias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n\" \/>\n<meta property=\"og:description\" content=\"mqr informe de calidad de medios ias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T12:32:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T13:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Informe de Calidad de Medios de IAS &#8211; 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