{"id":349476,"date":"2026-09-01T11:09:09","date_gmt":"2026-09-01T11:09:09","guid":{"rendered":"https:\/\/integralads.com\/?p=349476"},"modified":"2026-09-01T11:13:30","modified_gmt":"2026-09-01T11:13:30","slug":"como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/","title":{"rendered":"C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349476\" class=\"elementor elementor-349476\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0a693bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"8783\" data-id=\"0a693bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b181904\" data-eae-slider=\"50409\" data-id=\"b181904\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd0d0a elementor-widget elementor-widget-text-editor\" data-id=\"6fd0d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-markdown-start-index=\"255\">En la competitiva carrera por captar compradores de coches online, la mayor\u00eda de las marcas de automoci\u00f3n desperdician gran parte de sus presupuestos de marketing en tr\u00e1fico digital de baja calidad. Mitsubishi Canada decidi\u00f3 cambiar de carril.<\/span><\/p><p><span data-markdown-start-index=\"504\">Para exprimir al m\u00e1ximo el lanzamiento de la campa\u00f1a del\u00a0<\/span><strong><span data-markdown-start-index=\"565\">2026 Mitsubishi Outlander<\/span><\/strong><span data-markdown-start-index=\"592\">, se asociaron con Integral Ad Science con el fin de testar un enfoque automatizado de segmentaci\u00f3n basado en la calidad de medios<\/span><span data-markdown-start-index=\"744\">.<\/span><\/p><p><span data-markdown-start-index=\"744\">Este estudio controlado demostr\u00f3 que priorizar la calidad de los medios revoluciona la eficiencia de las campa\u00f1as. Los resultados clave de rendimiento incluyeron:<\/span><\/p><ul><li><p><span data-markdown-start-index=\"911\">Una reducci\u00f3n del\u00a0<\/span><strong>82%<\/strong><span data-markdown-start-index=\"937\"><strong>\u00a0<\/strong>en el riesgo de marca (<\/span><em><span data-markdown-start-index=\"962\">brand risk<\/span><\/em><span data-markdown-start-index=\"973\">: anuncios no seguros o no aptos).<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1010\">Un incremento del\u00a0<\/span><strong>33%<\/strong><span data-markdown-start-index=\"1035\"> en el <\/span><em><span data-markdown-start-index=\"1058\">CTR<\/span><\/em><span data-markdown-start-index=\"1062\">.<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1068\">Una mejora del\u00a0<\/span><strong>15%<\/strong><span data-markdown-start-index=\"1090\"><strong>\u00a0<\/strong>en la tasa de clics a visitas.<\/span><\/p><\/li><li><p><span data-markdown-start-index=\"1125\">Un coste por visita un\u00a0<\/span><strong>4%<\/strong><span data-markdown-start-index=\"1154\">\u00a0m\u00e1s bajo.<\/span><\/p><\/li><\/ul><p><span data-markdown-start-index=\"1165\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/GLB_Mitsubishi_Total_Media_Performance_Case_Study_IAS.pdf\">Descubre exactamente c\u00f3mo utiliz\u00f3 Mitsubishi la segmentaci\u00f3n automatizada y la optimizaci\u00f3n de seguridad en tiempo real<\/a><\/span> para adelantar a la competencia y maximizar la rentabilidad de su presupuesto publicitario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-54f17ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"27909\" data-id=\"54f17ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d80cf7\" data-eae-slider=\"30268\" data-id=\"3d80cf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En la competitiva carrera por captar compradores de coches online, la mayor\u00eda de las marcas de automoci\u00f3n desperdician gran parte de sus presupuestos de marketing en tr\u00e1fico digital de baja calidad. Mitsubishi Canada decidi\u00f3 cambiar de carril. Para exprimir al&#8230;<\/p>\n","protected":false},"author":37,"featured_media":349397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,702,619],"tags":[],"class_list":["post-349476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-caso-de-estudios-es","category-efficiency-optimization-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales\" \/>\n<meta property=\"og:description\" content=\"En la competitiva carrera por captar compradores de coches online, la mayor\u00eda de las marcas de automoci\u00f3n desperdician gran parte de sus presupuestos de marketing en tr\u00e1fico digital de baja calidad. 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Para exprimir al...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T11:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T11:13:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales\",\"datePublished\":\"2026-09-01T11:09:09+00:00\",\"dateModified\":\"2026-09-01T11:13:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Mitsubishi-Case-Study-Insider-1.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Caso de estudios\",\"Efficiency &amp; Optimization\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\\\/\",\"name\":\"C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales - 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