{"id":349490,"date":"2026-09-01T12:12:05","date_gmt":"2026-09-01T12:12:05","guid":{"rendered":"https:\/\/integralads.com\/?p=349490"},"modified":"2026-09-01T12:14:41","modified_gmt":"2026-09-01T12:14:41","slug":"destapamos-papyrus-radiografia-de-una-red-de-fraude-movil","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/","title":{"rendered":"Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349490\" class=\"elementor elementor-349490\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-afd5310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67206\" data-id=\"afd5310\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a8d83c\" data-eae-slider=\"66266\" data-id=\"4a8d83c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634897a elementor-widget elementor-widget-text-editor\" data-id=\"634897a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-markdown-start-index=\"148\">El IAS Threat Lab ha destapado\u00a0<\/span><em><span data-markdown-start-index=\"180\">Papyrus<\/span><\/em><span data-markdown-start-index=\"188\">, una sofisticada red de fraude publicitario m\u00f3vil<\/span><\/strong><span data-markdown-start-index=\"241\">\u00a0oculta tras un grupo de aplicaciones de lectura de novelas. Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema ejecuta en segundo plano navegadores invisibles que simulan visitas a sitios web. De esta forma, mientras el lector est\u00e1 concentrado en su libro, su dispositivo es utilizado en secreto para generar tr\u00e1fico inv\u00e1lido en una red de m\u00e1s de 800 dominios creados artificialmente para su monetizaci\u00f3n.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ca13440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"2234\" data-id=\"ca13440\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbac41\" data-eae-slider=\"35190\" data-id=\"1cbac41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00d3ba8 elementor-widget elementor-widget-text-editor\" data-id=\"00d3ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ejemplos de aplicaciones de lectura de novelas asociadas a Papyrus:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0e6b6a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98747\" data-id=\"0e6b6a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81cc46f\" data-eae-slider=\"35066\" data-id=\"81cc46f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb7be47 elementor-widget elementor-widget-image\" data-id=\"fb7be47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"454\" height=\"314\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Papyrus-1.png\" class=\"attachment-large size-large wp-image-349317\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Papyrus-1.png 454w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Papyrus-1-300x207.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bf0095c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38889\" data-id=\"bf0095c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c28beab\" data-eae-slider=\"7445\" data-id=\"c28beab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d44afb elementor-widget elementor-widget-text-editor\" data-id=\"9d44afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-markdown-start-index=\"726\">Lo que hace especialmente preocupante a\u00a0<\/span><em><span data-markdown-start-index=\"767\">Papyrus<\/span><\/em><span data-markdown-start-index=\"775\">\u00a0es que va m\u00e1s all\u00e1 de la simple generaci\u00f3n de tr\u00e1fico oculto:\u00a0<\/span><strong>manipula activamente las m\u00e9tricas en las que conf\u00edan los anunciantes<\/strong><span data-markdown-start-index=\"916\"><strong>.<\/strong> Mediante m\u00f3dulos automatizados que simulan clics y desplazamientos de pantalla (<\/span><em><span data-markdown-start-index=\"1000\">scrolling<\/span><\/em><span data-markdown-start-index=\"1010\">), el fraude consigue que su actividad parezca de gran valor. En los an\u00e1lisis de IAS, este tr\u00e1fico fraudulento registr\u00f3 una tasa de clics 25 veces mayor, un eCPM cuatro veces superior y puntuaciones de atenci\u00f3n un 13% m\u00e1s altas que el tr\u00e1fico leg\u00edtimo, llegando a desviar cerca de un mill\u00f3n de d\u00f3lares al mes en su momento \u00e1lgido.<\/span><\/p><p><span data-markdown-start-index=\"1334\">Afortunadamente, los clientes de IAS que utilizan nuestras herramientas de prevenci\u00f3n de tr\u00e1fico inv\u00e1lido (IVT) ya est\u00e1n totalmente protegidos frente a esta amenaza. Desde el IAS Threat Lab monitorizamos y filtramos de manera autom\u00e1tica todas las aplicaciones, dominios y servidores vinculados a este esquema para asegurar que tu inversi\u00f3n publicitaria se destine solo a audiencias reales. Si quieres profundizar en el funcionamiento t\u00e9cnico de esta red, puedes\u00a0<\/span><span style=\"text-decoration: underline;\"><strong><a title=\"https:\/\/integralads.com\/insider\/uncovering-papyrus-inside-a-mobile-fraud-scheme\/\" href=\"https:\/\/integralads.com\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/\" target=\"_blank\" rel=\"noopener\">leer el art\u00edculo original de IAS aqu\u00ed<\/a>.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El IAS Threat Lab ha destapado\u00a0Papyrus, una sofisticada red de fraude publicitario m\u00f3vil\u00a0oculta tras un grupo de aplicaciones de lectura de novelas. Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema&#8230;<\/p>\n","protected":false},"author":37,"featured_media":348946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,613],"tags":[],"class_list":["post-349490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-movil-in-app-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"El IAS Threat Lab ha destapado Papyrus, una sofisticada red de fraude publicitario m\u00f3vil oculta tras un grupo de aplicaciones de lectura de novelas. Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema ejecuta en segundo plano navegadores invisibles que simulan visitas a sitios web. De esta forma, mientras el lector est\u00e1 concentrado en su libro, su dispositivo es utilizado en secreto para generar tr\u00e1fico inv\u00e1lido en una red de m\u00e1s de 800 dominios creados artificialmente para su monetizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil\" \/>\n<meta property=\"og:description\" content=\"El IAS Threat Lab ha destapado Papyrus, una sofisticada red de fraude publicitario m\u00f3vil oculta tras un grupo de aplicaciones de lectura de novelas. Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema ejecuta en segundo plano navegadores invisibles que simulan visitas a sitios web. De esta forma, mientras el lector est\u00e1 concentrado en su libro, su dispositivo es utilizado en secreto para generar tr\u00e1fico inv\u00e1lido en una red de m\u00e1s de 800 dominios creados artificialmente para su monetizaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T12:12:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T12:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Molero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Molero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/\"},\"author\":{\"name\":\"Laura Molero\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/4e47489296a0d61540f31d2d63918b10\"},\"headline\":\"Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil\",\"datePublished\":\"2026-09-01T12:12:05+00:00\",\"dateModified\":\"2026-09-01T12:14:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Papyrus-Threat-Lab-Insider-1.png\",\"articleSection\":[\"Ad Fraud\",\"M\u00f3vil &amp; In-App\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/\",\"name\":\"Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Papyrus-Threat-Lab-Insider-1.png\",\"datePublished\":\"2026-09-01T12:12:05+00:00\",\"dateModified\":\"2026-09-01T12:14:41+00:00\",\"description\":\"El IAS Threat Lab ha destapado Papyrus, una sofisticada red de fraude publicitario m\u00f3vil oculta tras un grupo de aplicaciones de lectura de novelas. 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Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema ejecuta en segundo plano navegadores invisibles que simulan visitas a sitios web. 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