{"id":310643,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias\/quality-impressions\/"},"modified":"2026-10-16T19:17:08","modified_gmt":"2026-10-16T19:17:08","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des publicit\u00e9s de qualit\u00e9 m\u00e9ritent des impressions de qualit\u00e9 (Quality Impressions\u2122). Aujourd\u2019hui plus que jamais, il est essentiel que les professionnels du marketing puissent contr\u00f4ler la qualit\u00e9 des espaces publicitaires qu\u2019ils ach\u00e8tent ou pour lesquels ils ench\u00e9rissent. Chez IAS, notre objectif a toujours \u00e9t\u00e9 d\u2019offrir \u00e0 nos clients une transparence totale sur la qualit\u00e9 de leurs espaces publicitaires. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strengthen your campaign results and find quality impressions with IAS as your partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00c9L\u00c9CHARGER LA FICHE D'INFORMATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Faites <\/span><\/span> en <\/span><\/span> sorte <\/span><\/span> que <\/span><\/span> votre <\/span><\/span> premi\u00e8re <\/span><\/span> impression <\/span><\/span> soit <\/span><\/span> excellente <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’IAS Quality Impression\u2122 est un indicateur propri\u00e9taire accr\u00e9dit\u00e9 par le MRC qui contribue \u00e0 garantir le respect des normes de qualit\u00e9 des m\u00e9dias. Pour \u00eatre comptabilis\u00e9e comme une \u00ab Quality Impression \u00bb, une publicit\u00e9 num\u00e9rique doit \u00eatre visible par une personne r\u00e9elle, dans un environnement appropri\u00e9, et ce, dans la zone g\u00e9ographique concern\u00e9e. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisibilit\u00e9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSi une publicit\u00e9 est diffus\u00e9e, mais que personne ne la voit, a-t-elle un impact ? La visibilit\u00e9 est le fondement m\u00eame de la qualit\u00e9. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCe ne sont pas les robots qui ach\u00e8tent des produits, mais de vraies personnes. Quality Impressions\u2122 exclut syst\u00e9matiquement le trafic non valide. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tLe contexte publicitaire a une incidence sur la m\u00e9morisation, l'engagement et l'affinit\u00e9 ; c'est pourquoi nous veillons \u00e0 ce que les publicit\u00e9s s'affichent dans un environnement adapt\u00e9 \u00e0 vos besoins.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNe payez pas pour les impressions qui ne correspondent pas \u00e0 votre zone g\u00e9ographique cible et \u00e9liminez les d\u00e9penses inutiles.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour s’assurer que leurs campagnes ont le potentiel de toucher leur public, les annonceurs ont besoin de transparence quant \u00e0 la qualit\u00e9 globale de leurs impressions, et ils doivent \u00eatre en mesure d’optimiser efficacement leurs campagnes. Notre indicateur \u00ab Quality Impression\u2122 \u00bb aide les annonceurs \u00e0 atteindre cet objectif ; il s’agit d’un indicateur de qualit\u00e9 des m\u00e9dias qui r\u00e9sume les performances d’une campagne et d\u00e9montre sa valeur. <\/p>

Le reporting IAS offre aux annonceurs un contr\u00f4le total sur leurs investissements dans les m\u00e9dias num\u00e9riques en leur fournissant des analyses d\u00e9taill\u00e9es au niveau des campagnes, des partenaires, des emplacements, des domaines et des applications, tout en mettant en \u00e9vidence les causes des \u00e9checs afin de les guider vers une meilleure optimisation.<\/p>

Avec Quality Impressions\u2122, c’est vous qui avez le contr\u00f4le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ANALYSES <\/span><\/span> D'EXPERTS <\/span><\/span> SUR <\/span><\/span> LE <\/span><\/span> SECTEUR <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez plus en d\u00e9tail les solutions de pointe en mati\u00e8re de visibilit\u00e9 sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos r\u00e9flexions d'experts<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tThe current query has no posts. Please make sure you have published items matching your query.\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Des publicit\u00e9s de qualit\u00e9 m\u00e9ritent des impressions de qualit\u00e9 (Quality Impressions\u2122). Aujourd\u2019hui plus que jamais, il est essentiel que les professionnels du marketing puissent contr\u00f4ler la qualit\u00e9 des espaces publicitaires qu\u2019ils ach\u00e8tent ou pour lesquels ils ench\u00e9rissent. Chez…<\/p>\n","protected":false},"author":22,"featured_media":308080,"parent":310647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310643","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"Quality Impressions\u2122 d'Integral Ad Science (IAS) est un indicateur exclusif qui garantit le respect des normes de qualit\u00e9 des supports publicitaires pour les marques et les agences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality 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