{"id":310648,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2025-05-28T06:50:07","modified_gmt":"2025-05-28T06:50:07","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/insider\/","title":{"rendered":"Analyses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"310648\" class=\"elementor elementor-310648 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19982\" data-id=\"9eceb3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"92787\" data-id=\"efcdcf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"23753\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"29174\" data-id=\"dbbee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h1 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">IAS Insider :<br>   Des analyses de qualit\u00e9 pour des r\u00e9sultats de qualit\u00e9<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"51941\" data-id=\"190c8c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"15349\" data-id=\"2ecd3b9\" data-element_type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"83549\" data-id=\"131a12b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"34947\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"31460\" data-id=\"f1f6581\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-292632\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"4810\" data-id=\"2eb63d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"310648\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"56\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\" class=\"attachment-full size-full wp-image-346641\" alt=\"FIFA WORLD CUP Advertising Guide - Insider Tile\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/\" target=\"_self\">\r\n\t\t\t\tReady, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">\u00c0 l\u2019approche de la Coupe du Monde de la FIFA 2026, une chose est certaine : rarement les marques auront eu acc\u00e8s \u00e0 une audience aussi massive\u2026 et aussi volatile. Avec des milliards de spectateurs attendus \u00e0 l\u2019\u00e9chelle mondiale, l\u2019enjeu...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"56\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image.png\" class=\"attachment-full size-full wp-image-346621\" alt=\"Reuters Case Study\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/pourquoi-les-mots-cles-limitent-la-portee-le-cas-reuters-et-ias-context-control-58\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/pourquoi-les-mots-cles-limitent-la-portee-le-cas-reuters-et-ias-context-control-58\/\" target=\"_self\">\r\n\t\t\t\tPourquoi les mots-cl\u00e9s limitent la port\u00e9e : le cas Reuters et IAS Context Control (+58 %)\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">\u00a0 +58 % de contenu suppl\u00e9mentaire accessible en rempla\u00e7ant les listes de mots-cl\u00e9s par IAS Context Control Alors que 54 % des articles Reuters jug\u00e9s adapt\u00e9s \u00e9taient bloqu\u00e9s \u00e0 tort par des filtres bas\u00e9s uniquement sur des mots-cl\u00e9s Le d\u00e9fi...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/pourquoi-les-mots-cles-limitent-la-portee-le-cas-reuters-et-ias-context-control-58\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"56\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions.png\" class=\"attachment-full size-full wp-image-346485\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions.png 720w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions-460x460.png 460w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-beyond-paris-2026-une-edition-anniversaire-sous-le-signe-de-la-qualite-media-et-de-linnovation\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/ias-beyond-paris-2026-une-edition-anniversaire-sous-le-signe-de-la-qualite-media-et-de-linnovation\/\" target=\"_self\">\r\n\t\t\t\tIAS Beyond Paris 2026 : une \u00e9dition anniversaire sous le signe de la qualit\u00e9 m\u00e9dia et de l\u2019innovation\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Le 25 mars, IAS Beyond Paris 2026 a r\u00e9uni 200 acteurs cl\u00e9s du march\u00e9 pour une \u00e9dition exceptionnelle marquant les 10 ans d\u2019IAS en France. Une soir\u00e9e riche en contenus, en \u00e9changes et en perspectives autour des grands enjeux de...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/ias-beyond-paris-2026-une-edition-anniversaire-sous-le-signe-de-la-qualite-media-et-de-linnovation\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"62134\" data-id=\"4b3ff8e\" data-element_type=\"section\" 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hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/pourquoi-les-mots-cles-limitent-la-portee-le-cas-reuters-et-ias-context-control-58\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Reuters-Case-Study-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Reuters Case Study'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/pourquoi-les-mots-cles-limitent-la-portee-le-cas-reuters-et-ias-context-control-58\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Open Web<\/span><span class='elementor-post__title body-1'>Pourquoi les mots-cl\u00e9s limitent la port\u00e9e : le cas Reuters et IAS Context Control (+58 %)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/ias-beyond-paris-2026-une-edition-anniversaire-sous-le-signe-de-la-qualite-media-et-de-linnovation\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Awards-2026-IAS-Champions.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/ias-beyond-paris-2026-une-edition-anniversaire-sous-le-signe-de-la-qualite-media-et-de-linnovation\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Brand Safety &amp; Suitability<\/span><span class='elementor-post__title body-1'>IAS Beyond Paris 2026 : une \u00e9dition anniversaire sous le signe de la qualit\u00e9 m\u00e9dia et de l\u2019innovation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png' class='attachment-pix-square-sm size-pix-square-sm' alt='2026 Industry Pulse Report'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>TV Connect\u00e9e et vid\u00e9o<\/span><span class='elementor-post__title body-1'>Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/comment-optimiser-vos-campagnes-de-noel-sur-les-reseaux-sociaux-grace-a-la-brand-suitability\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg' class='attachment-pix-square-sm size-pix-square-sm' alt='Social Optimization Research - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/comment-optimiser-vos-campagnes-de-noel-sur-les-reseaux-sociaux-grace-a-la-brand-suitability\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Ressources<\/span><span class='elementor-post__title body-1'>Comment optimiser vos campagnes de No\u00ebl sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 la brand suitability ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/media-quality-report-20eme-edition\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='IAS Releases Media Quality Report, 20th Edition.'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/media-quality-report-20eme-edition\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Barom\u00e8tres Qualit\u00e9 M\u00e9dia<\/span><span class='elementor-post__title body-1'>Media Quality Report: 20\u00e8me \u00c9dition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='TikTok Video Exclusion Lists - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Plateformes Sociales<\/span><span class='elementor-post__title body-1'>Comment optimiser ses publicit\u00e9s sur TikTok ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/zoom-sur-kaleidoscope-reseau-de-fraude-sur-android\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/Kaleidoscope-Insider-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Kaleidoscope Report Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/zoom-sur-kaleidoscope-reseau-de-fraude-sur-android\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Fraude publicitaire<\/span><span class='elementor-post__title body-1'>Zoom sur Kaleidoscope : r\u00e9seau de fraude sur Android<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/renforcez-votre-niveau-de-brand-suitability-avec-meta-optimization\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2024\/10\/Meta-Content-Block-Lists-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Meta Content Block Lists - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/renforcez-votre-niveau-de-brand-suitability-avec-meta-optimization\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Plateformes Sociales<\/span><span class='elementor-post__title body-1'>Cr\u00e9er une meilleure ad\u00e9quation marque-contexte publicitaire avec Meta Optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" id=\"change_page\" ><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers link_page\" type_page=\"2\" >2<\/a>\n<a class=\"page-numbers link_page\" type_page=\"3\" >3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers link_page\" type_page=\"19\" >19<\/a>\n<a class=\"next page-numbers link_page\" type_page=\"next_page\" ><i class=\"pixicon-arrow-right2  pix-hover-right  ml-1 h4 d-flex mb-0\"><\/i><\/a><\/nav><\/div><\/div><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS Insider : Des analyses de qualit\u00e9 pour des r\u00e9sultats de qualit\u00e9 Media Quality Report: 20th Edition Media Quality Report: 20th Edition Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition \u2014&#8230;<\/p>\n","protected":false},"author":2,"featured_media":308080,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310648","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyses - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Get valuable insights from Integral Ad Science. 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