{"id":310648,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2025-05-28T06:50:07","modified_gmt":"2025-05-28T06:50:07","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/insider\/","title":{"rendered":"Analyses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"310648\" class=\"elementor elementor-310648 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50824\" data-id=\"9eceb3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"89875\" data-id=\"efcdcf2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"24526\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"45088\" data-id=\"dbbee03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h1 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">IAS Insider :<br>   Des analyses de qualit\u00e9 pour des r\u00e9sultats de qualit\u00e9<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"64297\" data-id=\"190c8c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68155\" data-id=\"2ecd3b9\" data-element_type=\"section\" data-e-type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"98199\" data-id=\"131a12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"16121\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"54731\" data-id=\"f1f6581\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-292632\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"91590\" data-id=\"2eb63d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 premium-blog__carousel-yes home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"310648\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"59\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile.png\" class=\"attachment-full size-full wp-image-347084\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Summer-Guide-2026-Insider-Tile-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/votre-guide-pour-capter-lattention-des-acheteurs-tout-au-long-de-lete\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Votre guide pour capter l&#8217;attention des acheteurs tout au long de l&#8217;\u00e9t\u00e9<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/votre-guide-pour-capter-lattention-des-acheteurs-tout-au-long-de-lete\/\" target=\"_self\">\n\t\t\t\tVotre guide pour capter l&#8217;attention des acheteurs tout au long de l&#8217;\u00e9t\u00e9\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">L\u2019\u00e9t\u00e9 ne se r\u00e9sume pas seulement \u00e0 des journ\u00e9es plus longues : c\u2019est aussi une p\u00e9riode d\u2019activit\u00e9 intense pour les consommateurs, qui commencent \u00e0 planifier leurs achats bien avant les premi\u00e8res vagues de chaleur. Une \u00e9tude Ipsos r\u00e9v\u00e8le d&#8217;ailleurs que...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/votre-guide-pour-capter-lattention-des-acheteurs-tout-au-long-de-lete\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"59\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png\" class=\"attachment-full size-full wp-image-347495\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/\" target=\"_self\">\n\t\t\t\tBarom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">L\u2019\u00e9dition annuelle de notre\u00a0Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia (MQR)\u00a0offre aux professionnels du marketing les indicateurs de r\u00e9f\u00e9rence, les analyses et les conseils pratiques n\u00e9cessaires pour \u00e9valuer la performance de leurs campagnes en digital. Grande nouveaut\u00e9 cette ann\u00e9e : le rapport...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"59\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2.png\" class=\"attachment-full size-full wp-image-347311\" alt=\"Databricks - Lockup 2\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/lere-de-la-cdp-agentique-ias-et-databricks-redefinissent-le-ciblage-sans-cookie\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">L\u2019\u00e8re de la CDP Agentique : IAS et Databricks Red\u00e9finissent le Ciblage sans Cookie<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/lere-de-la-cdp-agentique-ias-et-databricks-redefinissent-le-ciblage-sans-cookie\/\" target=\"_self\">\n\t\t\t\tL\u2019\u00e8re de la CDP Agentique : IAS et Databricks Red\u00e9finissent le Ciblage sans Cookie\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Les entreprises ont lourdement investi dans les syst\u00e8mes CRM, les plateformes de donn\u00e9es clients (CDP) et les data centers,\u00a0 pour finalement constater que la donn\u00e9e reste isol\u00e9e, loin de l&#8217;intelligence n\u00e9cessaire pour l&#8217;exploiter. Jusqu&#8217;\u00e0 pr\u00e9sent, faire le pont entre les...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/lere-de-la-cdp-agentique-ias-et-databricks-redefinissent-le-ciblage-sans-cookie\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29021\" data-id=\"4b3ff8e\" data-element_type=\"section\" data-e-type=\"section\" id=\"landing_posts\">\n\t\t\t\t\t\t<div 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href='https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Barom\u00e8tres Qualit\u00e9 M\u00e9dia<\/span><span class='elementor-post__title body-1'>Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/lere-de-la-cdp-agentique-ias-et-databricks-redefinissent-le-ciblage-sans-cookie\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Databricks - Lockup 2'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/lere-de-la-cdp-agentique-ias-et-databricks-redefinissent-le-ciblage-sans-cookie\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Our 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href='https:\/\/integralads.com\/fr\/insider\/plus-de-transparence-pour-les-campagnes-youtube-audio-ads-ias-etend-ses-capacites-de-mesure-de-la-brand-safety-et-brand-suitability\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Brand Safety &amp; Suitability<\/span><span class='elementor-post__title body-1'>Plus de transparence pour les campagnes YouTube Audio Ads : IAS \u00e9tend ses capacit\u00e9s de mesure de la brand safety et brand suitability<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/comment-stellantis-transforme-lattention-en-avantage-concurrentiel\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Stellantis-Publicis-Quality-Attention-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Stellantis Publicis Quality Attention - Tile Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/comment-stellantis-transforme-lattention-en-avantage-concurrentiel\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Case Studies<\/span><span class='elementor-post__title body-1'>Comment Stellantis transforme l\u2019attention en avantage concurrentiel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/comment-distinguer-lia-editoriale-du-low-quality-genai\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/Low-Quality-GenAI-Avoidance-Tile-Image-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Low-Quality GenAI Avoidance'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/comment-distinguer-lia-editoriale-du-low-quality-genai\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Brand Safety &amp; Suitability<\/span><span class='elementor-post__title body-1'>\u00a0Comment distinguer l&#8217;IA \u00e9ditoriale du Low-Quality GenAI ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/maximiser-le-roi-sur-meta-comment-ias-renforce-la-brand-suitability-sur-threads-grace-a-lia\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Meta-Lockup-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Meta - Lockup 2'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/maximiser-le-roi-sur-meta-comment-ias-renforce-la-brand-suitability-sur-threads-grace-a-lia\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Plateformes Sociales<\/span><span class='elementor-post__title body-1'>Maximiser le ROI sur Meta : comment IAS renforce la brand suitability sur Threads gr\u00e2ce \u00e0 l\u2019IA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/ias-lance-ias-total-tv-une-transparence-a-la-hauteur-des-exigences-de-la-television-lineaire\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/IAS-Total-TV-Solutions-Announcement-Insider-Tile.png' class='attachment-pix-square-sm size-pix-square-sm' alt='IAS Total TV Solutions Announcement - Insider Tile'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/ias-lance-ias-total-tv-une-transparence-a-la-hauteur-des-exigences-de-la-television-lineaire\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>TV Connect\u00e9e et vid\u00e9o<\/span><span class='elementor-post__title body-1'>IAS lance IAS Total TV : une transparence \u00e0 la hauteur des exigences de la t\u00e9l\u00e9vision lin\u00e9aire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png' class='attachment-pix-square-sm size-pix-square-sm' alt='FIFA WORLD CUP Advertising Guide - Insider Tile'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Analyses<\/span><span class='elementor-post__title body-1'>Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" id=\"change_page\" ><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers link_page\" type_page=\"2\" >2<\/a>\n<a class=\"page-numbers link_page\" type_page=\"3\" >3<\/a>\n<span 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\u2014&#8230;<\/p>\n","protected":false},"author":22,"featured_media":308080,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310648","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Analyses - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Get valuable insights from Integral Ad Science. 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