{"id":310652,"date":"2023-06-06T07:18:32","date_gmt":"2023-06-06T07:18:32","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ad-fraud\/"},"modified":"2025-01-21T12:46:12","modified_gmt":"2025-01-21T12:46:12","slug":"fraude-publicitaire","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/fraude-publicitaire\/","title":{"rendered":"Fraude Publicitaire"},"content":{"rendered":"\t\t
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NON AUX ROBOTS, OUI \u00c0 UNE MEILLEURE PORT\u00c9E PUBLICITAIRE. \n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$50B Selon la WFA (World Federation of Advertisers), 50 milliards de $ seront gaspill\u00e9s chaque ann\u00e9e d\u2019ici 2025, \u00e0 cause de la fraude publicitaire. <\/span>Nous nous assurons que le trafic de vos publicit\u00e9s soit valide, et qu\u2019elles soient diffus\u00e9es chez des \u00e9diteurs l\u00e9gitime<\/span>s. Nous prot\u00e9geons votre budget m\u00e9dia des robots et autres trafics frauduleux avec une grande pr\u00e9cision.<\/span><\/p>\n

Notre kit vous donnera un aper\u00e7u de notre protection anti-fraude.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nos <\/span><\/span> solutions <\/span><\/span> contre <\/span><\/span> la <\/span><\/span> fraude <\/span><\/span> publicitaire <\/span><\/span> couvrent <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTV CONNECT\u00c9E & VID\u00c9O\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMOBILE & APPLICATIONS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPlateformes Sociales\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Les robots n\u2019ach\u00e8tent pas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous traitons et analysons chaque mois des milliards de donn\u00e9es afin d\u2019identifier toute anomalie pouvant indiquer un comportement frauduleux, dans tous les environnements et sur toutes les plateformes. Gr\u00e2ce aux donn\u00e9es agr\u00e9g\u00e9es, nous cr\u00e9ons des mod\u00e8les de d\u00e9tection \u00e9volutifs capables de distinguer les comportements de vrais humains de ceux des robots, y compris de nouvelles formes de fraude. Nous analysons \u00e9galement les signaux envoy\u00e9s durant une session de navigation ou depuis un appareil sp\u00e9cifique. En effet, les robots peuvent aussi \u00eatre identifi\u00e9s gr\u00e2ce \u00e0 une analyse d\u00e9taill\u00e9e de l\u2019environnement de navigation et des caract\u00e9ristiques d\u2019un device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9vitez <\/span><\/span> les <\/span><\/span> d\u00e9penses <\/span><\/span> m\u00e9dia <\/span><\/span> inutiles <\/span><\/span> tout <\/span><\/span> en <\/span><\/span> prot\u00e9geant <\/span><\/span> votre <\/span><\/span> marque <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nous vous aidons \u00e0 identifier o\u00f9, quand et comment des robots ill\u00e9gaux s\u2019infiltrent dans votre plan m\u00e9dia. Nous prot\u00e9geons \u00e9galement vos investissements en bloquant avec pr\u00e9cision les menaces de fraude publicitaire, avant m\u00eame que les impressions ne soient servies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$<\/span>0<\/span>B<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon la WFA (World Federation of Advertisers), 50 milliards de $ seront gaspill\u00e9s chaque ann\u00e9e d\u2019ici 2025, \u00e0 cause de la fraude publicitaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS identifie 90,8% de trafic de robots de plus qu\u2019un de ses concurrents majeurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>X<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le taux de fraude des campagnes non prot\u00e9g\u00e9es contre la fraude est 11 fois plus \u00e9lev\u00e9 que celui de campagnes faisant l\u2019objet d\u2019un filtrage pr\u00e9ventif des impressions frauduleuses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nous <\/span><\/span> vous <\/span><\/span> prot\u00e9geons <\/span><\/span> de <\/span><\/span> toutes <\/span><\/span> les <\/span><\/span> menaces <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gr\u00e2ce \u00e0 son approche et \u00e0 ses recherches permanentes, IAS est un leader de la lutte contre la fraude publicitaire. Notre \u00e9quipe experte d\u2019analystes, d\u2019ing\u00e9nieurs, de \u201cwhite-hat-hackers\u201d et de data scientists s\u2019attaque au trafic invalide pour cr\u00e9er et enrichir en permanence les solutions les plus avanc\u00e9es du march\u00e9.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le Threat Lab<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre Threat Lab est constitu\u00e9 d\u2019experts qui identifient et stoppent les activit\u00e9s frauduleuses. Nous travaillons avec les forces de l\u2019ordre et les universit\u00e9s pour \u00e9tudier les sources de fraudes publicitaires. R\u00e9cemment, le Threat Lab a identifi\u00e9 l\u2019un des robots les plus malveillants, le bot 404.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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READ MORE<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un partenaire de confiance :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Ne vous fiez pas aux listes d\u2019exclusion pour d\u00e9tecter et \u00e9viter la fraude.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Nous avons obtenu la recertification mondiale des programmes TAG (Trustworthy Accountability Group) \u00ab Certified Against Fraud \u00bb et \u00ab Certified Against Piracy \u00bb en 2021<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Notre technologie propri\u00e9taire a pass\u00e9 des tests rigoureux pour vous garantir les r\u00e9sultats les plus pr\u00e9cis et les plus efficaces.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une m\u00e9thodologie \u00e0 plusieurs niveaux<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plusieurs niveaux d\u2019analyse sont n\u00e9cessaires pour bien d\u00e9tecter les diff\u00e9rents types de fraude. Des technologies anti-fraude manquant de sophistication ou trop prudentes peuvent vous faire perdre des impressions s\u00fbres et de qualit\u00e9. Notre technologie bas\u00e9e sur le machine learning permet d\u2019\u00e9liminer uniquement les impressions v\u00e9ritablement frauduleuses et identifie 90,8% de trafic de robots en plus qu\u2019un de nos concurrents majeurs.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre technologie Machine Learning vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une combinaison unique de pr\u00e9vention d\u00e9terministe des robots et de d\u00e9tection dynamique<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une d\u00e9tection tr\u00e8s pr\u00e9cise de la fraude pour \u00e9viter les pertes financi\u00e8res li\u00e9es \u00e0 un filtrage insuffisant ou les pertes d\u2019opportunit\u00e9s dues \u00e0 un filtrage excessif d\u2019impressions non frauduleuses<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Une approche \u00e0 trois piliers<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Offrez-vous la d\u00e9tection de la fraude la plus pr\u00e9cise possible gr\u00e2ce \u00e0 nos trois piliers. Notre technologie repose sur plusieurs m\u00e9thodologies qui, combin\u00e9es ensemble, permettent de d\u00e9tecter avec une tr\u00e8s grande pr\u00e9cision les menaces de fraudes publicitaires qui \u00e9voluent sans cesse.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les trois piliers de notre approche sont :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>L\u2019analyse des comportements et des r\u00e9seaux : l\u2019analyse de plus de 10 milliards d\u2019impressions chaque jour fournit une vision d\u2019ensemble de l\u2019activit\u00e9 des robots.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>L\u2019analyse des navigateurs et des devices : Des signaux en temps r\u00e9el d\u00e8s l\u2019appel d\u2019une publicit\u00e9.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une reconnaissance cibl\u00e9e : L\u2019analyse des malware et l\u2019infiltration de communaut\u00e9s de hackers permettent de d\u00e9tecter les menaces \u00e9mergentes.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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NOUS VOUS PROT\u00c9GEONS DE TOUTES LES MENACES<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les solutions publicitaires d\u2019IAS sont con\u00e7ues dans le but d\u2019am\u00e9liorer votre performance publicitaire. Parcourez notre liste de produits de mesure et d\u2019optimisation publicitaire pour garder une longueur d\u2019avance sur vos concurrents. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur les innovations anti-fraude sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Beyond Paris 2026 : une \u00e9dition anniversaire sous le signe de la qualit\u00e9 m\u00e9dia et de l\u2019innovation\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Le<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Kaleidoscope\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tZoom sur Kaleidoscope : r\u00e9seau de fraude sur Android\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Le<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"SEO\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS X Ogury : Maximiser l’impact d’un inventaire de qualit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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D\u00c9COUVREZ<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions de d\u00e9tection et de pr\u00e9vention de la fraude.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

NON AUX ROBOTS, OUI \u00c0 UNE MEILLEURE PORT\u00c9E PUBLICITAIRE. $50B Selon la WFA (World Federation of Advertisers), 50 milliards de $ seront gaspill\u00e9s chaque ann\u00e9e d\u2019ici 2025, \u00e0 cause de la fraude publicitaire. Nous nous assurons que le trafic de…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310652","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions de D\u00e9tection et de Protection contre la Fraude Publicitaire | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Prot\u00e9gez vos investissements m\u00e9dia face aux risques de fraude et am\u00e9liorez votre performance publicitaire gr\u00e2ce \u00e0 une solution de d\u00e9tection efficace d\u00e9velopp\u00e9e par Integral Ad Science.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/solutions\/fraude-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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