{"id":312027,"date":"2016-07-13T04:00:00","date_gmt":"2016-07-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-acquiert-swarm\/"},"modified":"2016-07-13T04:00:00","modified_gmt":"2016-07-13T04:00:00","slug":"integral-ad-science-acquiert-swarm","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-swarm\/","title":{"rendered":"Integral Ad Science acquiert Swarm, expert en analyse de trafic invalide"},"content":{"rendered":"

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Paris \u2014 le 13 Juillet, 2016 \u2014 Leader mondial de la mesure et de l’optimisation de la qualit\u00e9 m\u00e9dia sur Internet, Integral Ad Science annonce l\u2019acquisition de Swarm, sp\u00e9cialiste de la d\u00e9tection et de la pr\u00e9vention en temps r\u00e9el du trafic frauduleux issu de robots.<\/p>\n

Cela traduit la volont\u00e9 d\u2019IAS de continuer \u00e0 innover et investir dans les technologies de d\u00e9tection et de pr\u00e9vention du trafic invalide et plus g\u00e9n\u00e9ralement dans les solutions permettant d\u2019am\u00e9liorer l\u2019efficacit\u00e9 publicitaire. La fraude repr\u00e9sente en effet 7,7% des impressions publicitaires en France, 8,3% aux Etats-Unis, 5,9% en Allemagne et 5% au Royaume-Uni.<\/p>\n

Swarm a d\u00e9velopp\u00e9 une technologie d\u2019analyse \u00ab side-channel \u00bb unique et compl\u00e9mentaire \u00e0 celle d\u2019IAS. Integral Ad Science fournit depuis 2011, aux annonceurs et aux \u00e9diteurs, des solutions luttant efficacement contre le trafic invalide et certifi\u00e9es par le MRC. L\u2019int\u00e9gration de Swarm permettra ainsi \u00e0 IAS de renforcer mondialement son expertise en mati\u00e8re de d\u00e9tection et de pr\u00e9vention de la fraude publicitaire sur Internet. Bas\u00e9e \u00e0 San Francisco, l\u2019\u00e9quipe de Swarm rejoindra le \u00ab Fraud Lab \u00bb d\u2019Integral Ad Science, en charge de recherche et d\u00e9veloppement sur le trafic invalide.<\/p>\n

Yann Le Roux, DG France d\u2019Integral Ad Science, se r\u00e9jouit de cette acquisition : \u00ab Swarm est l\u2019acteur le plus compl\u00e9mentaire et avanc\u00e9 en analyse side-channel. Son apport technologique combin\u00e9 \u00e0 nos capacit\u00e9s d\u2019analyses big data constituent un r\u00e9el atout pour combattre la fraude publicitaire sur Internet<\/em>. \u00bb<\/p>\n

Greg Miaskiewicz, co-fondateur et CEO de Swarm ajoute : \u00ab Nous sommes ravis de rejoindre Integral Ad Science et nous associer \u00e0 leurs technologies innovantes de d\u00e9tection et de pr\u00e9vention de la fraude<\/em>. \u00bb.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Paris \u2014 le 13 Juillet, 2016 \u2014 Leader mondial de la mesure et de l’optimisation de la qualit\u00e9 m\u00e9dia sur Internet, Integral Ad Science annonce l\u2019acquisition de Swarm, sp\u00e9cialiste de la d\u00e9tection et de la pr\u00e9vention en temps r\u00e9el du…<\/p>\n","protected":false},"author":1,"featured_media":312028,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312027","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science acquiert Swarm, expert en analyse de trafic invalide - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-swarm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science acquiert Swarm, expert en analyse de trafic invalide\" \/>\n<meta property=\"og:description\" content=\"Paris \u2014 le 13 Juillet, 2016 \u2014 Leader mondial de la mesure et de l’optimisation de la qualit\u00e9 m\u00e9dia sur Internet, Integral Ad Science annonce l\u2019acquisition de Swarm, sp\u00e9cialiste de la d\u00e9tection et de la pr\u00e9vention en temps r\u00e9el du...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-acquiert-swarm\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/intelligence-hero-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-acquiert-swarm\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-acquiert-swarm\\\/\",\"name\":\"Integral Ad Science acquiert Swarm, expert en analyse de trafic invalide - 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