{"id":312030,"date":"2015-02-04T05:00:00","date_gmt":"2015-02-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-annonce-son-arrivee-en-france\/"},"modified":"2015-02-04T05:00:00","modified_gmt":"2015-02-04T05:00:00","slug":"integral-ad-science-annonce-son-arrivee-en-france","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-annonce-son-arrivee-en-france\/","title":{"rendered":"Integral Ad Science annonce son arriv\u00e9e en France"},"content":{"rendered":"

Paris<\/strong> – le 4 de f\u00e9vrier 2015 – Integral Ad Science, soci\u00e9t\u00e9 technologique sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia pour la publicit\u00e9 sur Internet, annonce son arriv\u00e9e en France ainsi que la nomination de Yann Le Roux \u00e0 la t\u00eate de cette nouvelle filiale. <\/p>\n

L\u2019essor d\u2019Integral Ad Science repose \u00e0 la fois sur une technologie \u00e0 forte valeur ajout\u00e9e et sur le fait que la qualit\u00e9 des m\u00e9dias utilis\u00e9s et la qualit\u00e9 de l\u2019exposition publicitaire sont des d\u00e9terminants essentiels de l\u2019efficacit\u00e9 des campagnes publicitaires online.<\/p>\n

Le march\u00e9 est en pleine mutation, sous l\u2019impact combin\u00e9 de l\u2019\u00e9volution des formats, de la progression continue des achats programmatiques et du fort d\u00e9veloppement de la publicit\u00e9 vid\u00e9o et sur mobile. Sur un march\u00e9 m\u00e9dia digital mondialis\u00e9, o\u00f9 l\u2019offre est pl\u00e9thorique, pouvoir mesurer et optimiser la qualit\u00e9 m\u00e9dia est devenu essentiel pour tous les acteurs du march\u00e9.<\/p>\n

Integral Ad Science fait partie du classement Forbes des 15 soci\u00e9t\u00e9s am\u00e9ricaines les plus prometteuses. Apr\u00e8s l\u2019ouverture d\u2019un bureau \u00e0 Londres en 2013 puis en 2014 \u00e0 Berlin, Sydney et Singapour et la signature d\u2019un contrat strat\u00e9gique avec Yahoo Japon, le groupe poursuit sa politique de d\u00e9veloppement international avec le lancement d\u2019une filiale en France, march\u00e9 prometteur o\u00f9 le budget de publicit\u00e9 en ligne est \u00e9valu\u00e9 \u00e0 pr\u00e8s de 3 Md\u20ac (source : SRI).<\/p>\n

Yann Le Roux, 43 ans, l\u2019un des experts reconnus du march\u00e9 de la publicit\u00e9 en ligne, prend la t\u00eate de cette nouvelle filiale comme Directeur g\u00e9n\u00e9ral. Ayant fond\u00e9 et dirig\u00e9 de 2009 \u00e0 2014 Matiro, le pionnier des achats programmatiques en France, Yann poss\u00e8de une longue et solide exp\u00e9rience dans le domaine de la publicit\u00e9 sur Internet et des technologies qui la sous-tendent. Auparavant, il a cr\u00e9\u00e9 puis dirig\u00e9 Havas Digital en France puis au Canada, avant de prendre des postes de direction dans le groupe, d\u2019abord comme Responsable mondial des technologies publicitaires de Havas Digital Monde puis en tant que Directeur des op\u00e9rations d\u2019Artemis, la plateforme analytique propri\u00e9taire de Havas Digital Monde.<\/p>\n

Yann Le Roux d\u00e9clare : \u201cC\u2019est un honneur et un plaisir pour moi de diriger la filiale fran\u00e7aise d\u2019Integral Ad Science. Cette soci\u00e9t\u00e9 leader propose en effet la plateforme la plus exhaustive du march\u00e9 en termes d\u2019indicateurs (visibilit\u00e9, \u201cbrand safefy\u201d, fraude, score propri\u00e9taire TRAQ, \u2026), canaux (display programmatique, display non-programmatique, vid\u00e9o, mobile), langues et pays couverts. Notre solution permet non seulement la mesure et la tra\u00e7abilit\u00e9, mais aussi et surtout la protection active (c\u2019est-\u00e0-dire le filtrage) et l\u2019optimisation, ce qui permet \u00e0 nos clients d\u2019am\u00e9liorer de mani\u00e8re tr\u00e8s concr\u00e8te le ROI de leurs campagnes tout en leur offrant la meilleure des protections possibles\u201c.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Paris – le 4 de f\u00e9vrier 2015 – Integral Ad Science, soci\u00e9t\u00e9 technologique sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia pour la publicit\u00e9 sur Internet, annonce son arriv\u00e9e en France ainsi que la nomination de Yann…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312030","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science annonce son arriv\u00e9e en France - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science annonce son arriv\u00e9e en France ainsi que la nomination de Yann Le Roux \u00e0 la t\u00eate de cette nouvelle filiale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-annonce-son-arrivee-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science annonce son arriv\u00e9e en France\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science annonce son arriv\u00e9e en France ainsi que la nomination de Yann Le Roux \u00e0 la t\u00eate de cette nouvelle filiale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-annonce-son-arrivee-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-annonce-son-arrivee-en-france\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-annonce-son-arrivee-en-france\\\/\",\"name\":\"Integral Ad Science annonce son arriv\u00e9e en France - 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