{"id":312032,"date":"2015-03-05T05:00:00","date_gmt":"2015-03-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-achete-veenome\/"},"modified":"2015-03-05T05:00:00","modified_gmt":"2015-03-05T05:00:00","slug":"integral-ad-science-achete-veenome","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-achete-veenome\/","title":{"rendered":"France | AdExchange: Integral Ad Science ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o"},"content":{"rendered":"

AdExchange<\/strong> – 5 de mars<\/strong> – Integral Ad Science, le sp\u00e9cialiste de la mesure de la qualit\u00e9, de la s\u00e9curit\u00e9 et de la visibilit\u00e9 pour l\u2019\u00e9cosyst\u00e8me de la publicit\u00e9 en ligne met des pions suppl\u00e9mentaires sur la vid\u00e9o. Il vient d\u2019acheter la start-up Veenome, qui a mis au point un outil d\u2019analyse et de veille sur la qualit\u00e9 des vid\u00e9os et de leur environnement.<\/p>\n

Cette offre vient renforcer leur solution qui sert \u00e0 v\u00e9rifier si une impression vid\u00e9o est visible, qu\u2019elle n\u2019est pas objet de fraude (devenue un fl\u00e9au sur la vid\u00e9o encore plus que sur le display), qu\u2019elle se situe dans des environnements sains et pertinents et qu\u2019elle s\u2019affiche sur la bonne zone g\u00e9ographique, explique le communiqu\u00e9 de lancement.<\/p>\n

L\u2019outil de Veenome serait \u00e0 m\u00eame de permettre de mesurer la qualit\u00e9 de toute forme de diffusion de vid\u00e9o (in-stream, in-banner) tout comme la qualit\u00e9 du contexte \u2013 il v\u00e9rifie sa position sur la page, sa taille, sa cat\u00e9gorie contextuelle. \u00ab Il est imp\u00e9ratif que les marques soient capables de mesurer et d\u2019affecter de meilleurs emplacements \u00e0 leur publicit\u00e9 vid\u00e9o \u00bb, d\u00e9fend le directeur-g\u00e9n\u00e9ral d\u2019Integral Ad Science Scott Knoll.<\/p>\n

En savoir plus sur Ad-Exchange.fr<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

AdExchange – 5 de mars – Integral Ad Science, le sp\u00e9cialiste de la mesure de la qualit\u00e9, de la s\u00e9curit\u00e9 et de la visibilit\u00e9 pour l\u2019\u00e9cosyst\u00e8me de la publicit\u00e9 en ligne met des pions suppl\u00e9mentaires sur la vid\u00e9o. Il vient…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312032","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nFrance | AdExchange: Integral Ad Science ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science, le sp\u00e9cialiste de la mesure de la qualit\u00e9, ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-achete-veenome\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | AdExchange: Integral Ad Science ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science, le sp\u00e9cialiste de la mesure de la qualit\u00e9, ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-achete-veenome\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-achete-veenome\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-achete-veenome\\\/\",\"name\":\"France | AdExchange: Integral Ad Science ach\u00e8te Veenome pour renforcer l\u2019analyse de la qualit\u00e9 des pubs vid\u00e9o - 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