{"id":312036,"date":"2016-06-02T04:00:00","date_gmt":"2016-06-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\/"},"modified":"2016-06-02T04:00:00","modified_gmt":"2016-06-02T04:00:00","slug":"france-ad-exchange-integral-ad-science-signe-avec-groupm-france","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\/","title":{"rendered":"France | Ad Exchange: Integral Ad Science signe avec GroupM France pour tout type de campagne"},"content":{"rendered":"

Ad Exchange<\/strong> – 1 juin 2016<\/strong> – Encore un gros client en France pour Integral Ad Science, fournisseur de solutions de mesure et d\u2019optimisation de la qualit\u00e9 m\u00e9dia : GroupM France annonce qu\u2019il s\u2019associe \u00e0 IAS \u00ab pour am\u00e9liorer la qualit\u00e9 des campagnes publicitaires online \u00bb.<\/p>\n

Le groupe rappelle qu\u2019il utilise les solutions d\u2019IAS depuis 2015 d\u00e9j\u00e0 pour le volet programmatique, tous DSP confondus. D\u00e9sormais la solution sera ainsi syst\u00e9matiquement propos\u00e9e \u00e0 tous les clients du groupe pour l\u2019ensemble des campagnes display et vid\u00e9o.<\/p>\n

C\u2019est une annonce forte, puisqu\u2019elle vient d\u2019une soci\u00e9t\u00e9 qui a investi en 2015 pr\u00e8s de 1,5 milliard d\u2019euros en achat m\u00e9dia pour le compte de ses clients annonceurs et \u00e0 travers diff\u00e9rentes agences du groupe WPP qu\u2019elle r\u00e9unit ici.<\/p>\n

Les solutions technologiques d\u2019Integral Ad Science permettent notamment aux acheteurs et vendeurs de publicit\u00e9 digitale d\u2019optimiser la visibilit\u00e9 des publicit\u00e9s, de les diffuser dans un environnement de qualit\u00e9 (\u00ab brand safety \u00bb) et d\u2019exclure le trafic invalide g\u00e9n\u00e9ralement issu de robots (fraude), rappelle un communiqu\u00e9.<\/p>\n

En savoir plus sur AdExchange.fr<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ad Exchange – 1 juin 2016 – Encore un gros client en France pour Integral Ad Science, fournisseur de solutions de mesure et d\u2019optimisation de la qualit\u00e9 m\u00e9dia : GroupM France annonce qu\u2019il s\u2019associe \u00e0 IAS \u00ab pour am\u00e9liorer la…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[482,481],"class_list":["post-312036","portfolio","type-portfolio","status-publish","hentry","portfolio-types-articles","portfolio-types-communiques"],"acf":[],"yoast_head":"\nFrance | Ad Exchange: Integral Ad Science signe avec GroupM France pour tout type de campagne - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Encore un gros client en France pour Integral Ad Science, fournisseur de solutions de mesure et d\u2019optimisation de la qualit\u00e9 m\u00e9dia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | Ad Exchange: Integral Ad Science signe avec GroupM France pour tout type de campagne\" \/>\n<meta property=\"og:description\" content=\"Encore un gros client en France pour Integral Ad Science, fournisseur de solutions de mesure et d\u2019optimisation de la qualit\u00e9 m\u00e9dia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-ad-exchange-integral-ad-science-signe-avec-groupm-france\\\/\",\"name\":\"France | Ad Exchange: Integral Ad Science signe avec GroupM France pour tout type de campagne - 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