{"id":312046,"date":"2017-01-15T05:00:00","date_gmt":"2017-01-15T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-ratecard-visibilite-sur-mobile-liab-veut-generaliser-ladoption-du-sdk-mis-au-point-par-integral-ad-science\/"},"modified":"2017-01-15T05:00:00","modified_gmt":"2017-01-15T05:00:00","slug":"france-ratecard-visibilite-sur-mobile-liab-veut-generaliser-ladoption-du-sdk-mis-au-point-par-integral-ad-science","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-ratecard-visibilite-sur-mobile-liab-veut-generaliser-ladoption-du-sdk-mis-au-point-par-integral-ad-science\/","title":{"rendered":"France | Ratecard: Visibilit\u00e9 sur mobile : l\u2019IAB veut g\u00e9n\u00e9raliser l\u2019adoption du SDK mis au point par Integral Ad Science"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L\u2019Interactive Advertising Bureau (IAB), \u00e0 travers son Tech Lab, informe qu\u2019elle \u00ab prend en charge la gouvernance \u00bb du kit de d\u00e9veloppement logiciel (SDK) con\u00e7u \u00e0 l\u2019origine par Integral Ad Science (IAS) pour v\u00e9rifier la visibilit\u00e9 et les performances des campagnes publicitaires sur mobile.<\/p>\n<p>Ce SDK, d\u00e9velopp\u00e9 en open source, est la \u00ab premi\u00e8re acquisition du r\u00e9pertoire d\u2019outils du laboratoire technique de l\u2019IAB, qui accueillera des solutions techniques qui b\u00e9n\u00e9ficieront \u00e0 l\u2019industrie en g\u00e9n\u00e9ral et qui compl\u00e9teront ses normes standard \u00bb, indique Alanna Gombert, vice-pr\u00e9sidente senior technologie &#038; op\u00e9rations publicitaires \u00e0 l\u2019IAB et directrice g\u00e9n\u00e9rale de l\u2019IAB Tech Lab.<\/p>\n<p>Ce kit aurait l\u2019avantage de permettre aux \u00e9diteurs d\u2019applications de mesurer leur inventaire mobile sans pour autant devoir s\u2019int\u00e9grer \u00e0 de multiples SDK de partenaires tiers, un seul code standard mise en place en concertation suffirait \u00e0 permettre \u00e0 tous de travailler en r\u00e9duisant les int\u00e9grations. Ce changement est jug\u00e9 capital pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur en r\u00e9duisant le temps de latence de chargement des pages tout en simplifiant la t\u00e2che pour les \u00e9diteurs et les annonceurs.<\/p>\n<p>\u00ab Le laboratoire technique de l\u2019IAB travaillera avec IAS, aux c\u00f4t\u00e9s de repr\u00e9sentants d\u2019Ansible, de Conversant, de Google, d\u2019InMobi, de Lenovo, de M\u00e9diam\u00e9trie, de Moat, de MoPub, d\u2019OpenX et de The Trade Desk, ainsi que de la 4A\u2019s et du Media Rating Council, en vue de d\u00e9velopper davantage le SDK de v\u00e9rification mobile en open source \u00bb, poursuit Gombert. \u00ab D\u2019autres entreprises membres sont invit\u00e9es \u00e0 prendre part \u00e0 l\u2019initiative en rejoignant la Coalition IAB Tech Lab pour la mesure ouverte. \u00bb<\/p>\n<p>La premi\u00e8re version du SDK devrait \u00eatre diffus\u00e9e le premier semestre de l\u2019ann\u00e9e.<\/p>\n<p><a href=\"http:\/\/www.ratecard.fr\/visibilite-mobile-liab-veut-generaliser-ladoption-sdk-mis-point-integral-ad-science\/#hArf6cKy3VMtmjIK.99\">En savoir plus sur Ratecard<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Interactive Advertising Bureau (IAB), \u00e0 travers son Tech Lab, informe qu\u2019elle \u00ab prend en charge la gouvernance \u00bb du kit de d\u00e9veloppement logiciel (SDK) con\u00e7u \u00e0 l\u2019origine par Integral Ad Science<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312046","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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