{"id":312048,"date":"2016-12-02T05:00:00","date_gmt":"2016-12-02T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-le-figaro-les-professionnels-de-la-publicite-sur-internet-se-mobilisent-contre-la-fraude\/"},"modified":"2016-12-02T05:00:00","modified_gmt":"2016-12-02T05:00:00","slug":"france-le-figaro-les-professionnels-de-la-publicite-sur-internet-se-mobilisent-contre-la-fraude","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-le-figaro-les-professionnels-de-la-publicite-sur-internet-se-mobilisent-contre-la-fraude\/","title":{"rendered":"France | Le Figaro: Les professionnels de la publicit\u00e9 sur Internet se mobilisent contre la fraude"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il fallait s&#8217;y attendre. Plus le march\u00e9 de la pub en ligne grossit, plus il attire des fraudeurs app\u00e2t\u00e9s par le gain facile. Le ph\u00e9nom\u00e8ne est en train de prendre de l&#8217;ampleur.<\/p>\n<p>Selon Ernst &#038; Young et l&#8217;Interactive Advertising Bureau (IAB), association internationale de promotion de la pub en ligne, la fraude publicitaire sur le Web aurait co\u00fbt\u00e9 4,6 milliards de dollars pour le seul march\u00e9 am\u00e9ricain en 2015 et pourrait atteindre, selon la World Federation of Advertisers, au bas mot 50 milliards de dollars dans le monde en 2025. En volume, la fraude aux impressions, qui consiste \u00e0 gonfler artificiellement le nombre de publicit\u00e9s vues en utilisant des robots, toucherait 7,1 % des e-pubs aux \u00c9tats-Unis et 6,1 % en France.<\/p>\n<p>\u00abLe ph\u00e9nom\u00e8ne n&#8217;est pas nouveau mais sa d\u00e9tection est r\u00e9cente, indique Yann Le Roux, DG France d&#8217;Integral Ad Science, un \u00e9diteur am\u00e9ricain de logiciels de lutte contre cette fraude. Et il doit \u00eatre distingu\u00e9 de la fraude \u00e9conomique li\u00e9e au manque de transparence du march\u00e9, qui, elle, vient des interm\u00e9diaires qui surfacturent leurs prestations aux annonceurs.\u00bb<\/p>\n<p><a href=\"https:\/\/www.lefigaro.fr\/medias\/2016\/12\/01\/20004-20161201ARTFIG00353-les-professionnels-de-la-publicitesur-internet-se-mobilisent-contre-la-fraude.php?redirect_premium\">En savoir plus sur Le Figaro <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il fallait s&#8217;y attendre. Plus le march\u00e9 de la pub en ligne grossit, plus il attire des fraudeurs app\u00e2t\u00e9s par le gain facile. Le ph\u00e9nom\u00e8ne est en train de prendre de l&#8217;ampleur.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312048","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>France | Le Figaro: Les professionnels de la publicit\u00e9 sur Internet se mobilisent contre la fraude - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-le-figaro-les-professionnels-de-la-publicite-sur-internet-se-mobilisent-contre-la-fraude\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | Le Figaro: Les professionnels de la publicit\u00e9 sur Internet se mobilisent contre la fraude\" \/>\n<meta property=\"og:description\" content=\"Il fallait s&#039;y attendre. 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