{"id":312052,"date":"2016-10-08T04:00:00","date_gmt":"2016-10-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-journal-du-net-les-solutions-de-lutte-contre-la-fraude-publicitaire\/"},"modified":"2016-10-08T04:00:00","modified_gmt":"2016-10-08T04:00:00","slug":"france-journal-du-net-les-solutions-de-lutte-contre-la-fraude-publicitaire","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-journal-du-net-les-solutions-de-lutte-contre-la-fraude-publicitaire\/","title":{"rendered":"France | Journal Du Net: Les solutions de lutte contre la fraude publicitaire"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Lutter contre des fraudeurs aux m\u00e9thodes de plus en plus sophistiqu\u00e9es est devenu le coeur de m\u00e9tier de soci\u00e9t\u00e9s comme Adloox, Integral Ad Science ou encore WhiteOps.<\/p>\n<p>C&#8217;est une pratique vieille comme le monde de la publicit\u00e9 en ligne mais le sujet a rarement \u00e9t\u00e9 aussi discut\u00e9 qu&#8217;au cours des derniers mois : la fraude publicitaire, bien que difficile \u00e0 quantifier, a un impact certain sur un \u00e9cosyst\u00e8me d\u00e9j\u00e0 victime de l&#8217;\u00e9conomie morose et de l&#8217;omnipr\u00e9sences des adblockers.<\/p>\n<p>Le sp\u00e9cialiste am\u00e9ricain de la mesure de la qualit\u00e9 m\u00e9dia digitale, Integral Ad Science (IAS), estime \u00e0 6,1% le nombre d&#8217;impressions frauduleuses diffus\u00e9es lors du premier semestre 2016, en France. Aux Etats-Unis, l&#8217;association des annonceurs (ANA) chiffre le pr\u00e9judice \u00e0 pr\u00e8s de 7,2 milliards de dollars, soit 5% des d\u00e9penses du march\u00e9. Mais comme on ne peut mesurer ce que l&#8217;on ne d\u00e9tecte pas, l&#8217;ampleur du ph\u00e9nom\u00e8ne pourrait \u00eatre beaucoup plus importante. Pour la World Federation of Advetisers (WFA), le co\u00fbt de la fraude au clic sera de pr\u00e8s de 50 milliards de dollars d&#8217;ici 2025. Le mobile n&#8217;est pas \u00e9pargn\u00e9. Le sp\u00e9cialiste du programmatique mobile, S4M, estimait qu&#8217;\u00e9taient frauduleux 23% des clics qu&#8217;il a \u00e9tudi\u00e9s entre janvier et juin 2016 sur 87 campagnes dans le monde.<\/p>\n<p>&#8220;La fraude aux impressions est la deuxi\u00e8me activit\u00e9 cybercriminelle dans le monde derri\u00e8re le trafic de drogue&#8221;, assure le patron  d&#8217;Integral Ad Science (IAS) en France Yann Le Roux. Il d\u00e9crit &#8220;une v\u00e9ritable mafia et des acteurs d&#8217;autant plus z\u00e9l\u00e9s que le risque p\u00e9nal est limit\u00e9, une sanction allant rarement au-del\u00e0 de la saisie des  ordinateurs&#8221;.<\/p>\n<p><a href=\"http:\/\/www.journaldunet.com\/ebusiness\/publicite\/1185990-fraude-publicitaire-les-techniques-et-les-acteurs-pour-y-remedier\/\">En savoir plus ici<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lutter contre des fraudeurs aux m\u00e9thodes de plus en plus sophistiqu\u00e9es est devenu le coeur de m\u00e9tier de soci\u00e9t\u00e9s comme Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312052","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France | Journal Du Net: Les solutions de lutte contre la fraude publicitaire - 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