{"id":312053,"date":"2017-01-16T05:00:00","date_gmt":"2017-01-16T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\/"},"modified":"2017-01-16T05:00:00","modified_gmt":"2017-01-16T05:00:00","slug":"integral-ad-science-et-mediametrie-renouvellent-leur-partenariat","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\/","title":{"rendered":"Integral Ad Science et M\u00e9diam\u00e9trie renouvellent leur partenariat"},"content":{"rendered":"

M\u00e9diam\u00e9trie, leader des \u00e9tudes m\u00e9dias en France, et Integral Ad Science, sp\u00e9cialiste de la mesure, optimisation et analyse de la qualit\u00e9 m\u00e9dia digitale, annoncent aujourd\u2019hui le renouvellement de leur partenariat exclusif pour 2 ans.<\/p>\n

Ce renouvellement permettra de poursuivre les r\u00e9flexions et la R&D sur le GRP Vid\u00e9o pour en faire un standard du march\u00e9, \u00e9tabli par des tiers de confiance et couvrant le plus d\u2019environnements possibles. IAS mesure d\u00e9sormais les principaux \u00ab walled gardens \u00bb et a lanc\u00e9, en d\u00e9cembre 2016, un SDK mobile open-source pour mesurer la visibilit\u00e9 des publicit\u00e9s display et vid\u00e9o in-app.<\/p>\n

Conclu initialement en janvier 2015, le partenariat a permis de d\u00e9velopper le GRP Vid\u00e9o, indicateur de performance publicitaire bi-m\u00e9dias TV + Internet. Il permet de comparer un contact publicitaire en TV et un contact vid\u00e9o sur Internet, en prenant en compte la dur\u00e9e de visionnage et la part de surface expos\u00e9e d\u2019une publicit\u00e9 digitale.<\/p>\n

M\u00e9diam\u00e9trie et IAS apportent leurs expertises compl\u00e9mentaires sur la mesure des campagnes publicitaires digitales : M\u00e9diam\u00e9trie effectue la mesure de la couverture et de la r\u00e9p\u00e9tition sur cible avec le service Digital Ad Ratings et IAS mesure la qualit\u00e9 du contact et notamment la visibilit\u00e9. Ciblage, fr\u00e9quence d\u2019exposition et visibilit\u00e9 sont en effet les dimensions qui permettent aujourd\u2019hui d\u2019optimiser la couverture publicitaire et l\u2019efficacit\u00e9 des campagnes. La finalit\u00e9 de ce partenariat entre ces deux tiers de confiance est ainsi \u00e9galement d\u2019apporter au march\u00e9 fran\u00e7ais la meilleure mesure du m\u00e9dia Internet, au profit des acheteurs et vendeurs d\u2019espaces publicitaires.<\/p>\n

Pour Beno\u00eet Cassaigne, Directeur des mesures d\u2019audience de M\u00e9diam\u00e9trie : \u00ab Notre partenariat avec IAS – acteur de r\u00e9f\u00e9rence sur la visibilit\u00e9 – montre notre engagement \u00e0 aller toujours plus loin dans la mesure du digital en couvrant le plus d\u2019environnements possibles et afin d\u2019offrir la solution la plus compl\u00e8te au march\u00e9 fran\u00e7ais \u00bb.
\nYann Le Roux, DG IAS France, ajoute : \u00ab IAS soutient pleinement M\u00e9diam\u00e9trie dans sa volont\u00e9 d\u2019\u00e9tablir un standard de mesure GRP Vid\u00e9o. Nos r\u00e9cents d\u00e9veloppements permettront d\u2019\u00e9tendre son p\u00e9rim\u00e8tre et cr\u00e9er de nouveaux standards de qualit\u00e9 dans la mesure des campagnes digitales \u00bb.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cela permettra d\u2019enrichir la mesure des campagnes publicitaires digitales et de couvrir le plus d\u2019environnements possibles<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312053","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science et M\u00e9diam\u00e9trie renouvellent leur partenariat - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science et M\u00e9diam\u00e9trie renouvellent leur partenariat\" \/>\n<meta property=\"og:description\" content=\"Cela permettra d\u2019enrichir la mesure des campagnes publicitaires digitales et de couvrir le plus d\u2019environnements possibles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-et-mediametrie-renouvellent-leur-partenariat\\\/\",\"name\":\"Integral Ad Science et M\u00e9diam\u00e9trie renouvellent leur partenariat - 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