{"id":312055,"date":"2016-10-03T04:00:00","date_gmt":"2016-10-03T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\/"},"modified":"2016-10-03T04:00:00","modified_gmt":"2016-10-03T04:00:00","slug":"france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\/","title":{"rendered":"France | CB News: 40% des impressions non-visibles au 1er semestre selon Integral Ad Science"},"content":{"rendered":"

En France, la soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la mesure, l’optimisation et l’analyse de la qualit\u00e9 m\u00e9dia digitale Integral Ad Science, a comptabilis\u00e9 61,6% d\u2019impressions visibles (> 1s) au 1er semestre, “un niveau record et une progression de 8,1 points” vs le 4\u00e8me trimestre 2015, selon un communiqu\u00e9. C\u2019est \u00e9galement le taux le plus \u00e9lev\u00e9 vs les 4 autres pays analys\u00e9s dans le barom\u00e8tre : 61,1% en Allemagne, 57,4% au Royaume-Uni, 53,6% aux \u00c9tats-Unis et 49,3% en Australie. “De bons r\u00e9sultats \u00e0 relativiser puisque pr\u00e8s de 40% d\u2019impressions ne sont pas visibles”, pr\u00e9cise toutefois la soci\u00e9t\u00e9. De m\u00eame, avec 6,2% d\u2019impressions risqu\u00e9es, la France enregistre “son plus bas niveau de publicit\u00e9s diffus\u00e9es dans un contexte potentiellement inappropri\u00e9 pour la marque”. C’est, l\u00e0 \u00e9galement, “le plus bas niveau en comparaison des 4 autres pays analys\u00e9s. <\/p>\n

N\u00e9anmoins, la France figure en avant-derni\u00e8re position sur la fraude, avec 6,1% d\u2019impressions frauduleuses. Loin derri\u00e8re le Royaume-Uni (3,2%), l\u2019Australie (5,2%) et l\u2019Allemagne (5,8%) mais devant les \u00c9tats-Unis (7,1%). Par ailleurs, toujours dans l’Hexagone, 1,8% des impressions sont diffus\u00e9es sur des pages tr\u00e8s encombr\u00e9es (comptant 6 publicit\u00e9s et plus), une proportion stable vs le 4\u00e8me trimestre (1,9%). C\u2019est un des taux les plus faibles devant l\u2019Allemagne (\u00e0 1,3%) et presque 2 fois moins \u00e9lev\u00e9 qu\u2019aux \u00c9tats-Unis (3,4%).<\/p>\n

En savoir plus <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En France, la soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la mesure, l’optimisation et l’analyse de la qualit\u00e9 m\u00e9dia digitale Integral Ad Science, a comptabilis\u00e9 61,6% d\u2019impressions visibles au 1er semestre.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312055","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nFrance | CB News: 40% des impressions non-visibles au 1er semestre selon Integral Ad Science - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | CB News: 40% des impressions non-visibles au 1er semestre selon Integral Ad Science\" \/>\n<meta property=\"og:description\" content=\"En France, la soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la mesure, l'optimisation et l'analyse de la qualit\u00e9 m\u00e9dia digitale Integral Ad Science, a comptabilis\u00e9 61,6% d\u2019impressions visibles au 1er semestre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-40-des-impressions-non-visibles-au-1er-semestre-selon-integral-ad-science\\\/\",\"name\":\"France | CB News: 40% des impressions non-visibles au 1er semestre selon Integral Ad Science - 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