{"id":312059,"date":"2017-04-12T04:00:00","date_gmt":"2017-04-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/"},"modified":"2017-04-12T04:00:00","modified_gmt":"2017-04-12T04:00:00","slug":"integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/","title":{"rendered":"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety"},"content":{"rendered":"

Integral Ad Science (IAS), sp\u00e9cialiste de la mesure, optimisation et analyse de la qualit\u00e9 m\u00e9dia digitale, travaille avec Google pour mesurer la brand safety des vid\u00e9os diffus\u00e9es sur YouTube, c\u2019est-\u00e0-dire les vid\u00e9os au contenu inappropri\u00e9, pr\u00e9sentant un risque pour la marque et son image. La brand safety \u00e9tant une pr\u00e9occupation majeure des annonceurs, Google et IAS d\u00e9veloppent ensemble, pour les annonceurs, une solution leur permettant de savoir pr\u00e9cis\u00e9ment \u00e0 c\u00f4t\u00e9 de quel type de contenu leurs publicit\u00e9s sont affich\u00e9es sur YouTube, en fonction des exigences de chaque marque en mati\u00e8re de brand safety. <\/p>\n

Gr\u00e2ce \u00e0 cette initiative, les annonceurs obtiendront des r\u00e9sultats de brand safety suppl\u00e9mentaires et ind\u00e9pendants pour chaque emplacement o\u00f9 apparaissent leurs publicit\u00e9s sur YouTube. IAS et Google d\u00e9velopperont ensemble une solution fiable et s\u00e9curis\u00e9e qui r\u00e9pondra aux besoins de transparence de l’industrie et pr\u00e9servera l\u2019exp\u00e9rience utilisateur.<\/p>\n

La solution propos\u00e9e actuellement aux clients IAS est accr\u00e9dit\u00e9e par le MRC et distingue sept cat\u00e9gories de risques : alcool, discours haineux, drogues, langage offensant, sites adultes, t\u00e9l\u00e9chargement ill\u00e9gal et violence, permettant ainsi aux annonceurs de couvrir le p\u00e9rim\u00e8tre le plus complet possible. Les marques peuvent \u00e9galement d\u00e9terminer et appliquer leur propre seuil de risque \u00e0 chacune des cat\u00e9gories, \u00e9tablir des listes personnalis\u00e9es de mots-cl\u00e9s et des blacklistes selon les zones g\u00e9ographiques de leur choix. <\/p>\n

\u00ab Notre Rapport sur la Qualit\u00e9 Media au 2\u00e8me semestre 2016 r\u00e9v\u00e8le que les contextes inappropri\u00e9s constituent toujours un risque pour les marques et un enjeu majeur pour les annonceurs, notamment les contenus offensants, controvers\u00e9s ou politiquement sensibles \u00bb souligne Scott Knoll, CEO d\u2019Integral Ad Science. \u00ab Votre image fait votre marque, et Google prend les mesures n\u00e9cessaires pour apporter une solution aux annonceurs. En choisissant de travailler avec des soci\u00e9t\u00e9s ind\u00e9pendantes et tiers de confiance telles qu\u2019IAS, les annonceurs b\u00e9n\u00e9ficient d’une garantie suppl\u00e9mentaire et d’une meilleure vision des endroits o\u00f9 sont affich\u00e9es leurs publicit\u00e9s. \u00bb<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science (IAS), sp\u00e9cialiste de la mesure, optimisation et analyse de la qualit\u00e9 m\u00e9dia digitale, travaille avec Google pour mesurer la brand safety des vid\u00e9os diffus\u00e9es sur YouTube, c\u2019est-\u00e0-dire les vid\u00e9os au contenu inappropri\u00e9, pr\u00e9sentant un risque pour la…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312059","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science avance avec YouTube sur la mesure de sa Brand Safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS), sp\u00e9cialiste de la mesure, optimisation et analyse de la qualit\u00e9 m\u00e9dia digitale, travaille avec Google pour mesurer la brand safety des vid\u00e9os diffus\u00e9es sur YouTube, c\u2019est-\u00e0-dire les vid\u00e9os au contenu inappropri\u00e9, pr\u00e9sentant un risque pour la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\\\/\",\"name\":\"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-04-12T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/","og_locale":"fr_FR","og_type":"article","og_title":"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety","og_description":"Integral Ad Science (IAS), sp\u00e9cialiste de la mesure, optimisation et analyse de la qualit\u00e9 m\u00e9dia digitale, travaille avec Google pour mesurer la brand safety des vid\u00e9os diffus\u00e9es sur YouTube, c\u2019est-\u00e0-dire les vid\u00e9os au contenu inappropri\u00e9, pr\u00e9sentant un risque pour la...","og_url":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/","url":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/","name":"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-04-12T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-avance-avec-youtube-sur-la-mesure-de-sa-brand-safety\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Integral Ad Science avance avec YouTube sur la mesure de sa Brand Safety"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312059\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312059"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio-types?post=312059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}