{"id":312060,"date":"2017-04-12T04:00:00","date_gmt":"2017-04-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-i-cb-news-moitie-publicites-servies-a-ete-visible-2eme-semestre-2016\/"},"modified":"2017-04-12T04:00:00","modified_gmt":"2017-04-12T04:00:00","slug":"france-i-cb-news-moitie-publicites-servies-a-ete-visible-2eme-semestre-2016","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-i-cb-news-moitie-publicites-servies-a-ete-visible-2eme-semestre-2016\/","title":{"rendered":"France I CB News : La moiti\u00e9 des publicit\u00e9s servies a \u00e9t\u00e9 visible au 2\u00e8me semestre 2016"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dans le cadre de son barom\u00e8tre de la qualit\u00e9 m\u00e9dia pour le 2\u00e8me semestre 2016, Integral Ad Science (IAS) rel\u00e8ve que pour la seule France, la moiti\u00e9 des publicit\u00e9s (50,5%) servies sur la p\u00e9riode a \u00e9t\u00e9 visible, c\u2019est-\u00e0-dire affich\u00e9es au moins 1 seconde sur au moins 50% de leur surface. \u00ab Ce taux de visibilit\u00e9 enregistre une baisse par rapport au 1er semestre o\u00f9 il atteignait un niveau record de 61,6% \u00bb, rel\u00e8ve IAS. Une tendance justifi\u00e9e \u00ab principalement \u00bb par les achats programmatiques dont le taux de visibilit\u00e9 chute de 17 points \u00e0 45,3% (vs 62,6% au 1er semestre).<\/p>\n<p><a href=\"http:\/\/www.cbnews.fr\/etudes\/qualite-media-la-moitie-des-publicites-servies-a-ete-visible-au-2eme-semestre-2016-a1034671\">En savoir plus sur CB News<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son barom\u00e8tre de la qualit\u00e9 m\u00e9dia pour le 2\u00e8me semestre 2016, Integral Ad Science (IAS) rel\u00e8ve que pour la seule France, la moiti\u00e9 des publicit\u00e9s (50,5%) servies sur la p\u00e9riode a \u00e9t\u00e9 visible.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[482,481],"class_list":["post-312060","portfolio","type-portfolio","status-publish","hentry","portfolio-types-articles","portfolio-types-communiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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