{"id":312062,"date":"2017-05-09T04:00:00","date_gmt":"2017-05-09T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/"},"modified":"2017-05-09T04:00:00","modified_gmt":"2017-05-09T04:00:00","slug":"integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/","title":{"rendered":"Integral Ad Science enrichit sa solution de Brand Safety en couvrant 40 langues"},"content":{"rendered":"

D\u00e9sormais capable de d\u00e9tecter 40 langues, la solution de Brand Safety d\u2019IAS offre la couverture la plus large et la plus compl\u00e8te du march\u00e9 pour prot\u00e9ger les marques et maximiser le succ\u00e8s de leurs publicit\u00e9s digitales.<\/p>\n

Integral Ad Science (IAS) annonce aujourd\u2019hui que sa solution de Brand Safety*, permettant d\u2019identifier les contenus risqu\u00e9s pour les marques, d\u00e9tecte d\u00e9sormais 40 langues** sur les 8 cat\u00e9gories de contenus officielles (alcool, discours haineux, drogues, jeux d\u2019argent, langage offensant, sites adultes, t\u00e9l\u00e9chargement ill\u00e9gal et violence). Aussi la solution IAS couvre-t-elle aujourd\u2019hui pr\u00e8s de 99% du contenu web mondial. Cet enrichissement est essentiel pour les marques qui m\u00e8nent des campagnes dans plusieurs pays et dans plusieurs langues.<\/p>\n

Depuis la cr\u00e9ation, en 2009, de sa premi\u00e8re solution de filtrage des impressions au contexte inappropri\u00e9 pour la marque, IAS a constamment innov\u00e9 en mati\u00e8re de Brand Safety en int\u00e9grant de nouvelles langues et de nouveaux mod\u00e8les \u00e0 sa technologie propri\u00e9taire. Fond\u00e9e sur la data-science et l\u2019expertise linguistique d\u2019IAS, sa solution de Brand Safety permet aux marques de d\u00e9terminer et d\u2019appliquer leur propre seuil de risque (faible, mod\u00e9r\u00e9, \u00e9lev\u00e9, tr\u00e8s \u00e9lev\u00e9) \u00e0 chacune des 8 cat\u00e9gories y compris les fake news.<\/p>\n

Certaines cat\u00e9gories \u00e9tant plus ou moins sensibles selon les marques, notre solution de Brand Safety permet d\u2019ajuster le seuil de risque selon la cat\u00e9gorie de contenus. De plus, les marques peuvent non seulement mesurer la part de publicit\u00e9s diffus\u00e9es \u00e0 c\u00f4t\u00e9 de contenus inappropri\u00e9s mais aussi emp\u00eacher qu\u2019elles soient servies sur des impressions risqu\u00e9es, qu\u2019il s\u2019agisse d\u2019achats directs ou programmatiques. En effet, nos segments pr\u00e9-bid permettent de cibler uniquement les impressions non risqu\u00e9es avant m\u00eame de soumettre une ench\u00e8re et ils sont directement int\u00e9gr\u00e9s dans les principales DSP.<\/p>\n

\u00ab Le Brand Safety constitue toujours un enjeu majeur pour les annonceurs dans le monde comme l’a derni\u00e8rement soulign\u00e9 l\u2019actualit\u00e9 avec des publicit\u00e9s diffus\u00e9es dans des vid\u00e9os extr\u00e9mistes ou des fake news. Au 2\u00e8me semestre 2016, IAS a mesur\u00e9 8,9% de publicit\u00e9s diffus\u00e9es dans des vid\u00e9os risqu\u00e9es pour la marque dans le monde. \u00bb souligne Maria Pousa, CMO d’IAS. \u00ab Chez IAS, nous enrichissons en permanence nos mod\u00e8les de Brand Safety afin d\u2019offrir une solution mondiale \u00e0 ce probl\u00e8me mondial. \u00bb<\/p>\n

* La brand safety consiste \u00e0 identifier et \u00e9liminer les contextes inappropri\u00e9s pour les marques. Cela correspond aux impressions situ\u00e9es sur des pages repr\u00e9sentant un risque pour la marque et son image.<\/em><\/p>\n

** Allemand, Anglais, Arabe, Bulgare, Catalan, Chinois simplifi\u00e9, Chinois traditionnel, Cor\u00e9en, Croate, Danois, Espagnol, Estonien, Finnois, Fran\u00e7ais, Grec, H\u00e9breu, Hongrois, Indon\u00e9sien, Italien, Japonais, Letton, Lituanien, Malais, N\u00e9erlandais, Norv\u00e9gien, Norv\u00e9gien Bokmal, Perse, Philippin, Polonais, Portugais, Roumain, Russe, Serbe, Slovaque, Slov\u00e8ne, Su\u00e9dois, Tch\u00e8que, Tha\u00ef, Turque et Vietnamien.<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9sormais capable de d\u00e9tecter 40 langues, la solution de Brand Safety d\u2019IAS offre la couverture la plus large et la plus compl\u00e8te du march\u00e9 pour prot\u00e9ger les marques et maximiser le succ\u00e8s de leurs publicit\u00e9s digitales.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312062","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science enrichit sa solution de Brand Safety en couvrant 40 langues - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science enrichit sa solution de Brand Safety en couvrant 40 langues\" \/>\n<meta property=\"og:description\" content=\"D\u00e9sormais capable de d\u00e9tecter 40 langues, la solution de Brand Safety d\u2019IAS offre la couverture la plus large et la plus compl\u00e8te du march\u00e9 pour prot\u00e9ger les marques et maximiser le succ\u00e8s de leurs publicit\u00e9s digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-solution-de-brand-safety-couvrant-40-langues\/\",\"name\":\"Integral Ad Science enrichit sa solution de Brand Safety en couvrant 40 langues - 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