{"id":312063,"date":"2017-05-23T04:00:00","date_gmt":"2017-05-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-elargit-integration-the-trade-desk-afin-dameliorer-donnees-brand-safety-video-display-mobile-in-app\/"},"modified":"2017-05-23T04:00:00","modified_gmt":"2017-05-23T04:00:00","slug":"integral-ad-science-elargit-integration-the-trade-desk-afin-dameliorer-donnees-brand-safety-video-display-mobile-in-app","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-elargit-integration-the-trade-desk-afin-dameliorer-donnees-brand-safety-video-display-mobile-in-app\/","title":{"rendered":"Integral Ad Science \u00e9largit son int\u00e9gration avec The Trade Desk afin d&#8217;am\u00e9liorer les donn\u00e9es brand safety dans la vid\u00e9o et le display sur mobile in-app"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Des fonctionnalit\u00e9s suppl\u00e9mentaires permettent aux annonceurs d&#8217;investir dans des espaces publicitaires qui correspondent aux param\u00e8tres sp\u00e9cifiques de brand safety sur display, vid\u00e9o et mobile.<\/em><\/p>\n<p>Integral Ad Science (IAS) poursuit son int\u00e9gration gr\u00e2ce \u00e0 The Trade Desk, Inc. (NASDAQ : TTD), une plate-forme mondiale pour les acheteurs de publicit\u00e9, destin\u00e9e \u00e0 offrir des donn\u00e9es brand safety concernant l&#8217;inventaire publicitaire vid\u00e9o et display sur ordinateurs, mobiles et mobiles in-app, \u00e0 travers la plate-forme The Trade Desk. Ces am\u00e9liorations font d&#8217;IAS la premi\u00e8re entreprise \u00e0 fournir des donn\u00e9es brand safety in-app pour l&#8217;internet mobile au sein de la plate-forme de The Trade Desk.<\/p>\n<p>IAS est ainsi le premier partenaire \u00e0 fournir directement ses rapports concernant la brand safety et la fraude sur la plate-forme de The Trade Desk pour l&#8217;inventaire publicitaire vid\u00e9o et display, ce qui facilite l&#8217;acc\u00e8s pour les clients \u00e0 ces donn\u00e9es regroup\u00e9es en un seul et m\u00eame endroit. L&#8217;int\u00e9gration exclusive de ce type de rapports permet aux clients de The Trade Desk de creuser plus profond\u00e9ment dans l&#8217;ensemble des donn\u00e9es collect\u00e9es, favorisant ainsi l&#8217;exploitation, la granularit\u00e9 et la personnalisation de chaque rapport pour les annonceurs.<\/p>\n<p>Compte tenu de l&#8217;attention accrue port\u00e9e aux questions de brand safety au cours de l&#8217;ann\u00e9e pass\u00e9e, la capacit\u00e9 \u00e0 se prot\u00e9ger contre les contenus peu recommandables et inappropri\u00e9s n&#8217;a jamais \u00e9t\u00e9 aussi importante pour les marques. Gr\u00e2ce \u00e0 cette int\u00e9gration, les annonceurs peuvent s&#8217;assurer que leurs achats m\u00e9dias respectent les param\u00e8tres sp\u00e9cifiques de brand safety en faisant une offre uniquement sur les impressions qui respectent les normes \u00e9tablies dans sept cat\u00e9gories de risque distinctes : sites adulte, alcool, discours haineux, langage offensant, t\u00e9l\u00e9chargements ill\u00e9gaux, drogues illicites et violence.<\/p>\n<p>\u00ab La brand safety est une pr\u00e9occupation grandissante, particuli\u00e8rement dans le domaine de l&#8217;internet mobile ; nous offrons donc aux annonceurs les donn\u00e9es n\u00e9cessaires pour faire face \u00e0 cette probl\u00e9matique, et la preuve que cela fonctionne \u00bb explique Harmon Lyons, SVP, Business Development and Platform Solutions chez Integral Ad Science. \u00ab Le rapprochement avec The Trade Desk \u00e9tait parfaitement logique compte tenu de leur engagement dans l&#8217;am\u00e9lioration de la transparence vis-\u00e0-vis de l&#8217;\u00e9cosyst\u00e8me programmatique. \u00bb<\/p>\n<p>\u00ab Nous nous engageons \u00e0 aider les annonceurs \u00e0 exploiter l&#8217;inventaire publicitaire qui soit en phase avec les crit\u00e8res de leur marque \u00e0 travers tous les canaux et appareils \u00bb, rapporte David Danziger, VP Data Partnerships chez The Trade Desk. \u00ab L&#8217;int\u00e9gration d&#8217;IAS \u00e0 notre plate-forme d&#8217;achat est une \u00e9tape suppl\u00e9mentaire assurant \u00e0 nos clients qu&#8217;ils ont un contr\u00f4le fiable sur leur campagne avec des inventaires publicitaires brand safe, ainsi que des rapports granulaires et exploitables destin\u00e9s \u00e0 \u00e9clairer leurs d\u00e9cisions. \u00bb<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des fonctionnalit\u00e9s suppl\u00e9mentaires permettent aux annonceurs d&#8217;investir dans des espaces publicitaires qui correspondent aux param\u00e8tres sp\u00e9cifiques de brand safety sur display, vid\u00e9o et mobile.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312063","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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