{"id":312064,"date":"2017-05-31T04:00:00","date_gmt":"2017-05-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-et-snap-deviennent-partenaires-sur-la-brand-safety\/"},"modified":"2017-05-31T04:00:00","modified_gmt":"2017-05-31T04:00:00","slug":"integral-ad-science-et-snap-deviennent-partenaires-sur-la-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-et-snap-deviennent-partenaires-sur-la-brand-safety\/","title":{"rendered":"Integral Ad Science et Snap deviennent partenaires sur la Brand Safety"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Ce partenariat \u00e0 long-terme a pour objectif une plus grande transparence et une meilleure mesure des photos et vid\u00e9os en mobile in-app sur Snapchat. <\/em><\/span><\/span><\/span><\/span><\/p>\n<p>Snap Inc. a choisi Integral Ad Science (IAS) pour analyser ses normes de Brand Safety afin de r\u00e9duire encore les risques d\u2019exposition pr\u00e9judiciable aux marques. IAS a \u00e9galement rejoint le groupe \u00ab Snapchat Brand Safety Coalition \u00bb qui d\u00e9finit les meilleures pratiques de Snap et du march\u00e9.<\/p>\n<p>La Brand Safety \u00e9tant une pr\u00e9occupation majeure des annonceurs, Snap et IAS souhaitent proposer aux marques des solutions leur permettant de prot\u00e9ger leur image. IAS a d\u00e9j\u00e0 men\u00e9 une premi\u00e8re phase d\u2019analyse des offres publicitaires et des processus de Snapchat r\u00e9v\u00e9lant qu\u2019ils limitent de mani\u00e8re proactive les risques pour les annonceurs.<\/p>\n<p>Le design de l\u2019application de partage de photos et de vid\u00e9os ainsi que le temps de visualisation limit\u00e9 des publications contribuent \u00e0 minimiser les associations n\u00e9gatives. IAS est impatient de travailler avec eux pour identifier les meilleures pratiques et aider encore plus les marques \u00e0 prot\u00e9ger leur image.<\/p>\n<p>Snap a s\u00e9lectionn\u00e9 IAS pour s\u2019assurer que ses mod\u00e8les de Brand Safety sont en ad\u00e9quation avec les meilleures pratiques du march\u00e9. En tant que mesureur ind\u00e9pendant, leader et certifi\u00e9 par le MRC sur sa solution de mesure de la Brand Safety, IAS \u00e9tait un choix \u00e9vident pour \u00e9mettre des recommandations sur la Brand Safety en environnement mobile in-app. En int\u00e9grant des soci\u00e9t\u00e9s comme IAS dans ses processus, Snap souhaite non seulement prot\u00e9ger les marques mais \u00e9galement anticiper les risques et complexit\u00e9s li\u00e9s \u00e0 la gestion de contenu.<\/p>\n<p>\u00ab IAS f\u00e9licite Snap pour son approche proactive et son partenariat avec un tiers de confiance sur la Brand Safety. Apr\u00e8s notre premi\u00e8re phase d\u2019analyse de leur plateforme au design et \u00e0 l\u2019exp\u00e9rience utilisateur uniques et de leurs processus internes li\u00e9s \u00e0 la Brand Safety, nous sommes convaincus que Snap prend les bonnes initiatives pour \u00e9viter aux marques d\u2019\u00eatre diffus\u00e9es dans des contextes inappropri\u00e9s \u00bb d\u00e9clare David Hahn, Chief Product Officer d\u2019IAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap Inc. a choisi Integral Ad Science (IAS) pour analyser ses normes de Brand Safety afin de r\u00e9duire encore les risques d\u2019exposition pr\u00e9judiciable aux marques. IAS a \u00e9galement rejoint le groupe \u00ab Snapchat Brand Safety Coalition \u00bb qui d\u00e9finit les meilleures pratiques de Snap et du march\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":312065,"menu_order":0,"template":"","portfolio-types":[481],"class_list":["post-312064","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-communiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science et Snap deviennent partenaires sur la Brand Safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-et-snap-deviennent-partenaires-sur-la-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science et Snap deviennent partenaires sur la Brand Safety\" \/>\n<meta property=\"og:description\" content=\"Snap Inc. a choisi Integral Ad Science (IAS) pour analyser ses normes de Brand Safety afin de r\u00e9duire encore les risques d\u2019exposition pr\u00e9judiciable aux marques. 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