{"id":312066,"date":"2017-06-14T04:00:00","date_gmt":"2017-06-14T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-enrichit-partenariat-facebook\/"},"modified":"2017-06-14T04:00:00","modified_gmt":"2017-06-14T04:00:00","slug":"integral-ad-science-enrichit-partenariat-facebook","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-enrichit-partenariat-facebook\/","title":{"rendered":"Integral Ad Science enrichit son partenariat avec Facebook"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>De nouvelles mesures sont disponibles sur Facebook, Instagram et Audience Network afin d\u2019apporter davantage de transparence aux annonceurs.<\/em><\/span><\/span><\/span><\/span><\/p>\n<p>Integral Ad Science (IAS) annonce aujourd&#8217;hui le lancement de nouveaux indicateurs de qualit\u00e9 m\u00e9dia sur Facebook. Les marques peuvent d\u00e9sormais acc\u00e9der \u00e0 une mesure \u00e9largie de leurs campagnes publicitaires sur Facebook, Instagram et Audience Network, en plus de la mesure de la vid\u00e9o qui avait \u00e9t\u00e9 lanc\u00e9e en 2016.<\/p>\n<p>Le partenariat entre IAS et Facebook inclut d\u00e9sormais de nouveaux indicateurs sur Facebook, Instagram et Facebook Audience Network :<br \/>\n&#8211; <strong>Facebook<\/strong> : IAS a commenc\u00e9 \u00e0 mesurer la visibilit\u00e9 &#8211; en display et vid\u00e9o &#8211; et la fraude sur Facebook en 2016. Aujourd\u2019hui, les annonceurs peuvent \u00e9galement \u00e9valuer la performance de leurs campagnes sur la base des normes MRC (au moins 50% de surface visible pendant au moins 1 seconde pour les publicit\u00e9s display).<br \/>\n&#8211; <strong>Instagram<\/strong> : Les mesures de la visibilit\u00e9 et de la fraude sont d\u00e9sormais disponibles pour le display sur Instagram, en plus de la vid\u00e9o.<br \/>\n&#8211; <strong>Facebook Audience Network<\/strong> : La mesure de la fraude est maintenant disponible sur Facebook Audience Network pour les publicit\u00e9s vid\u00e9o optimis\u00e9es sur la visibilit\u00e9. Cela \u00e9largit ainsi le p\u00e9rim\u00e8tre de mesure par un tiers de confiance \u00e0 un inventaire allant au-del\u00e0 de celui de Facebook.<\/p>\n<p>En tant que tiers de confiance, IAS apporte ainsi aux marques et aux agences davantage de transparence sur ces mesures et r\u00e9sultats dans le monde entier.<\/p>\n<p>\u00ab <em>La mesure IAS sur Facebook nous fournit la transparence dont nous avons tant besoin pour \u00e9valuer la qualit\u00e9 de nos investissements<\/em> \u00bb, commente John Marshall, Directeur monde des technologies publicitaires chez HP. \u00ab <em>Ces donn\u00e9es ainsi que l\u2019accompagnement dans l\u2019analyse des performances nous ont aid\u00e9 \u00e0 optimiser nos investissements publicitaires.<\/em> \u00bb<\/p>\n<p>\u00ab <em>Nous sommes ravis que le partenariat entre Facebook et IAS se renforce encore. Cela apportera davantage d\u2019indicateurs cl\u00e9s sur les campagnes et donc davantage de transparence \u00e0 nos clients utilisant IAS<\/em> \u00bb, ajoute Joe Barone, Directeur associ\u00e9 en charge de la Brand Safety au sein de GroupM Am\u00e9rique du Nord.<\/p>\n<p>\u00ab <em>L\u2019ensemble du march\u00e9 publicitaire doit avancer pour d\u00e9passer les d\u00e9fis actuels autour de la transparence et de la mesure<\/em> \u00bb, commente David Hahn, Directeur produit chez IAS. \u00ab <em>Dans cet objectif et afin d\u2019offrir \u00e0 nos clients le panorama le plus complet possible sur leurs investissements, nous travaillons en permanence \u00e0 enrichir nos partenariats avec des soci\u00e9t\u00e9s comme Facebook.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques peuvent d\u00e9sormais acc\u00e9der \u00e0 une mesure \u00e9largie de leurs campagnes publicitaires sur Facebook, Instagram et Audience Network, en plus de la mesure de la vid\u00e9o qui avait \u00e9t\u00e9 lanc\u00e9e en 2016.<\/p>\n","protected":false},"author":1,"featured_media":312067,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312066","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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