{"id":312069,"date":"2017-06-29T04:00:00","date_gmt":"2017-06-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-medium-gentside-ohmymag-lancent-100-visy-loffre-100-visibilite-mesuree-par-integral-ad-science\/"},"modified":"2024-11-12T14:09:26","modified_gmt":"2024-11-12T14:09:26","slug":"france-medium-gentside-ohmymag-lancent-100-visy-loffre-100-visibilite-mesuree-par-integral-ad-science","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-medium-gentside-ohmymag-lancent-100-visy-loffre-100-visibilite-mesuree-par-integral-ad-science\/","title":{"rendered":"France | Medium : Gentside &amp; Ohmymag lan\u00e7ent 100% Visy, l\u2019offre 100% visibilit\u00e9 mesur\u00e9e par Integral Ad Science"},"content":{"rendered":"<p id=\"69aa\" class=\"graf graf--p graf-after--h3\"><strong class=\"markup--strong markup--p-strong\">Face aux probl\u00e9matiques de visibilit\u00e9 et de brand safety, Gentside et Ohmymag assoient le contrat de confiance qui les lie aux annonceurs avec le lancement de 100% VISY, l\u2019offre d\u2019inventaire 100% visible.<\/strong><\/p>\n<p id=\"759f\" class=\"graf graf--p graf-after--p\">100% VISY garantit aux annonceurs une visibilit\u00e9 sur les campagnes display classique \u00e0 100% (norme IAB\/MRC) sur desktop, mobile et tablette. Elle est disponible sur Gentside et Ohmymag qui accueillent pr\u00e8s de 11 millions de visiteurs uniques par mois, dont 4 millions de Millennials (18\u201334 ans)*.<\/p>\n<p id=\"cc20\" class=\"graf graf--p graf-after--figure\">En partenariat avec Integral Ad Science (IAS) qui mesure et atteste la visibilit\u00e9 des impressions avec sa technologie d\u00e9di\u00e9e aux \u00e9diteurs et r\u00e9seaux, 100% VISY permet aux annonceurs partenaires de payer uniquement les espaces visibles via un vCPM (CPM visible) pr\u00e9-d\u00e9fini, tout en pilotant les KPIs (exposition, emplacements, dur\u00e9e de visibilit\u00e9).<\/p>\n<p id=\"8abf\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em\">\u00ab\u00a0L\u2019offre 100% VISY de Gentside et Ohmymag est une brique suppl\u00e9mentaire pour renforcer la confiance des annonceurs et leur garantir des campagnes diffus\u00e9es dans des environnements visibles, s\u00e9curis\u00e9s et pens\u00e9s pour les lecteurs\u00a0\u00bb <\/em>explique Kaoutar Benazzi, Directrice commerciale de Gentside et Ohmymag.<\/p>\n<p id=\"2724\" class=\"graf graf--p graf-after--p\">Yann Le Roux, Directeur g\u00e9n\u00e9ral d\u2019IAS France, se r\u00e9jouit de cette initiative <em class=\"markup--em markup--p-em\">\u00ab\u00a0Nous sommes ravis d\u2019\u00eatre partenaires de Gentside et Ohmymag. A mesure que la visibilit\u00e9 devient un standard march\u00e9, nous sommes convaincus que le vCPM va de plus en plus s\u2019imposer comme base transactionnelle.\u00a0\u00bb<\/em><\/p>\n<p class=\"graf graf--p graf-after--p\">* M\u00e9diam\u00e9trie Internet Global\u200a\u2014\u200aAvril 2017<\/p>\n<p class=\"graf graf--p graf-after--p\"><a href=\"https:\/\/medium.com\/\">Lire l&#8217;article sur Medium.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face aux probl\u00e9matiques de visibilit\u00e9 et de brand safety, Gentside et Ohmymag assoient le contrat de confiance qui les lie aux annonceurs avec le lancement de 100% VISY, l\u2019offre d\u2019inventaire 100% visible.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312069","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>France | Medium : Gentside &amp; 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