{"id":312070,"date":"2017-07-03T04:00:00","date_gmt":"2017-07-03T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-emarketing-fr-regie-groupe-monde-renforce-lefficacite-de-campagnes\/"},"modified":"2017-07-03T04:00:00","modified_gmt":"2017-07-03T04:00:00","slug":"france-emarketing-fr-regie-groupe-monde-renforce-lefficacite-de-campagnes","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-emarketing-fr-regie-groupe-monde-renforce-lefficacite-de-campagnes\/","title":{"rendered":"France | emarketing.fr : La r\u00e9gie du groupe Le Monde renforce l&#8217;efficacit\u00e9 de ses campagnes"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">M Publicit\u00e9 &#8211; R\u00e9gieObs revisite sa strat\u00e9gie publicitaire avec pour objectifs majeurs le respect de l&#8217;exp\u00e9rience utilisateurs et l&#8217;\u00e9coute des attentes de ses annonceurs en mati\u00e8re d&#8217;int\u00e9gration et efficacit\u00e9. Pour y parvenir, la r\u00e9gie s&#8217;\u00e9quipe des solutions d&#8217;Integral Ad Science.<\/p>\n<p>Les premi\u00e8res \u00e9tapes de cette d\u00e9marche \u00e9volutive s&#8217;illustrent par :<br \/>\n&#8211; Le d\u00e9ploiement du lazy loading, \u00e0 savoir l&#8217;affichage dynamique des insertions sous condition de visibilit\u00e9 \u00e0 l&#8217;\u00e9cran.<br \/>\n&#8211; La mise en place d&#8217;un format unique par \u00e9cran sur la nouvelle version du site mobile du Monde.<br \/>\n&#8211; La signature d&#8217;un partenariat avec Integral Ad Science, tiers de confiance certifi\u00e9 par le MRC.<\/p>\n<p>Ce partenariat donne la possibilit\u00e9 \u00e0 M Publicit\u00e9 de mesurer la qualit\u00e9 de ses inventaires et de partager cette connaissance avec les annonceurs et agences sur les sujets de fraude (97%); mais aussi sur les indicateurs de visibilit\u00e9.<\/p>\n<p>M Publicit\u00e9 &#8211; R\u00e9gieObs int\u00e8gre \u00e9galement nativement \u00e0 son AdServer DFP &#8211; Google les solutions d&#8217;optimisation d&#8217;Integral Ad Science, qui permettent un pilotage des performances de visibilit\u00e9 en continu et donc un renfort de l&#8217;efficacit\u00e9 des campagnes.<\/p>\n<p><a href=\"http:\/\/www.e-marketing.fr\/Thematique\/ressources-1077\/communaute-10150\/Breves\/regie-groupe-Monde-renforce-efficacite-ses-campagnes-318930.htm#0ixRR9aEREm66Hfo.97\">Lire l\u2019article sur e-marketing.fr <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M Publicit\u00e9 &#8211; R\u00e9gieObs revisite sa strat\u00e9gie publicitaire avec pour objectifs majeurs le respect de l&#8217;exp\u00e9rience utilisateurs et l&#8217;\u00e9coute des attentes de ses annonceurs en mati\u00e8re d&#8217;int\u00e9gration et efficacit\u00e9. Pour y parvenir, la r\u00e9gie s&#8217;\u00e9quipe des solutions d&#8217;Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312070","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France | emarketing.fr : La r\u00e9gie du groupe Le Monde renforce l&#039;efficacit\u00e9 de ses campagnes - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-emarketing-fr-regie-groupe-monde-renforce-lefficacite-de-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | emarketing.fr : La r\u00e9gie du groupe Le Monde renforce l&#039;efficacit\u00e9 de ses campagnes\" \/>\n<meta property=\"og:description\" content=\"M Publicit\u00e9 - R\u00e9gieObs revisite sa strat\u00e9gie publicitaire avec pour objectifs majeurs le respect de l&#039;exp\u00e9rience utilisateurs et l&#039;\u00e9coute des attentes de ses annonceurs en mati\u00e8re d&#039;int\u00e9gration et efficacit\u00e9. 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