{"id":312071,"date":"2017-07-13T04:00:00","date_gmt":"2017-07-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/"},"modified":"2017-07-13T04:00:00","modified_gmt":"2017-07-13T04:00:00","slug":"france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/","title":{"rendered":"France | CB News : les campagnes programmatiques de Group M davantage visibles"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Les campagnes programmatiques de Group M progressent en termes de dur\u00e9e de visibilit\u00e9 selon les r\u00e9sultats d\u2019Integral Ad Science (sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia de la publicit\u00e9 sur internet).<\/p>\n<p>PBU (le service programmatique de GroupM) utilise les nouveaux segments pr\u00e9-bid Integral Ad Science sur le temps d&#8217;exposition, qui permettent de cibler, avant ench\u00e8res, les emplacements ayant les dur\u00e9es de visibilit\u00e9 les plus \u00e9lev\u00e9es. L\u2019exposition visible au sens de la norme IAB (50% surface, 1 sec) atteint 80%. Un score presque deux fois sup\u00e9rieur aux r\u00e9sultats moyens obtenus en France au second semestre 2016.<\/p>\n<p>Group M constate \u00e9galement une forte am\u00e9lioration de l\u2019exposition visible au-del\u00e0 de 5 secondes (+ de 16 points d\u2019am\u00e9lioration) avec 66,9% d\u2019impression visibles plus de 5 secondes et 39,8% d\u2019impressions visibles au del\u00e0 de 15 secondes. Selon Integral Ad Science, \u00ab la dur\u00e9e de visibilit\u00e9 est la principale variable de l&#8217;efficacit\u00e9 publicitaire \u00bb. Un point \u00e9galement observ\u00e9 par GroupM sur ses campagnes, puisque l&#8217;am\u00e9lioration des temps d&#8217;exposition visible a \u00e9t\u00e9 corr\u00e9l\u00e9e \u00e0 l\u2019am\u00e9lioration notable des taux de clics, ainsi qu\u2019aux performances constat\u00e9es sur site web.<\/p>\n<p>GroupM utilise Integral Ad Science sur ses campagnes programmatiques depuis 2015. Ainsi, fin 2016, les campagnes digitales de GroupM obtenaient des r\u00e9sultats de visibilit\u00e9 et de brand safety sup\u00e9rieurs aux moyennes constat\u00e9es en France par Integral Ad Science.<\/p>\n<p><a href=\"http:\/\/www.cbnews.fr\/digital\/les-campagnes-programmatiques-de-group-m-davantage-visibles-a1036684\">Lire l&#8217;article sur CB News.<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes programmatiques de Group M progressent en termes de dur\u00e9e de visibilit\u00e9 selon les r\u00e9sultats d\u2019Integral Ad Science (sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia de la publicit\u00e9 sur internet).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312071","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>France | CB News : les campagnes programmatiques de Group M davantage visibles - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | CB News : les campagnes programmatiques de Group M davantage visibles\" \/>\n<meta property=\"og:description\" content=\"Les campagnes programmatiques de Group M progressent en termes de dur\u00e9e de visibilit\u00e9 selon les r\u00e9sultats d\u2019Integral Ad Science (sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia de la publicit\u00e9 sur internet).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\\\/\",\"name\":\"France | CB News : les campagnes programmatiques de Group M davantage visibles - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-07-13T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"France | CB News : les campagnes programmatiques de Group M davantage visibles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"France | CB News : les campagnes programmatiques de Group M davantage visibles - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/","og_locale":"fr_FR","og_type":"article","og_title":"France | CB News : les campagnes programmatiques de Group M davantage visibles","og_description":"Les campagnes programmatiques de Group M progressent en termes de dur\u00e9e de visibilit\u00e9 selon les r\u00e9sultats d\u2019Integral Ad Science (sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia de la publicit\u00e9 sur internet).","og_url":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/","url":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/","name":"France | CB News : les campagnes programmatiques de Group M davantage visibles - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-07-13T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/news\/france-cb-news-les-campagnes-programmatiques-de-group-m-davantage-visibles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"France | CB News : les campagnes programmatiques de Group M davantage visibles"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312071\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312071"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio-types?post=312071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}