{"id":312072,"date":"2017-07-18T04:00:00","date_gmt":"2017-07-18T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-permet-aux-editeurs-daugmenter-leurs-revenus-grace-sa-nouvelle-solution-doptimisation-de-la-qualite-media\/"},"modified":"2017-07-18T04:00:00","modified_gmt":"2017-07-18T04:00:00","slug":"integral-ad-science-permet-aux-editeurs-daugmenter-leurs-revenus-grace-sa-nouvelle-solution-doptimisation-de-la-qualite-media","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-permet-aux-editeurs-daugmenter-leurs-revenus-grace-sa-nouvelle-solution-doptimisation-de-la-qualite-media\/","title":{"rendered":"Integral Ad Science permet aux \u00e9diteurs d&#8217;augmenter leurs revenus gr\u00e2ce \u00e0 sa nouvelle solution d&#8217;optimisation de la qualit\u00e9 m\u00e9dia"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><i><span style=\"font-weight: 400;\">En France, les premiers \u00e0 utiliser cette solution sont les Groupes Le Monde et Cerise.<\/span><\/i><\/p>\n<p>Integral Ad Science (IAS) lance une nouvelle solution d\u2019optimisation de la qualit\u00e9 m\u00e9dia des inventaires publicitaires : Publisher Optimization. Destin\u00e9e aux \u00e9diteurs, cette solution leur permet de piloter en temps r\u00e9el et de mani\u00e8re automatis\u00e9e leur flux d\u2019impressions afin d\u2019offrir aux annonceurs des impressions de qualit\u00e9 selon leurs objectifs de visibilit\u00e9, de brand safety et de fraude.<\/p>\n<p>Bas\u00e9e sur l\u2019outil de mesure des \u00e9diteurs, cette solution d\u2019optimisation de la qualit\u00e9 m\u00e9dia permet de param\u00e9trer des seuils de visibilit\u00e9, brand safety et fraude en fonction des objectifs sp\u00e9cifiques des annonceurs et d\u2019\u00e9viter ainsi le gaspillage sur des impressions non visibles, frauduleuses ou risqu\u00e9es pour les marques.<\/p>\n<p><strong>Une solution r\u00e9pondant aux nouvelles attentes des annonceurs <\/strong><\/p>\n<p>Dans un contexte o\u00f9 le march\u00e9 demande davantage de transparence, les \u00e9diteurs souhaitent offrir un inventaire de meilleure qualit\u00e9 aux marques et aux agences. Selon eMarketer, 69% des \u00e9diteurs se sentent concern\u00e9s par la visibilit\u00e9 et la demande croissante d\u2019annonceurs de ne payer que pour des impressions visibles, ce qui impacte directement leurs revenus.<\/p>\n<p>En France, deux \u00e9diteurs utilisent d\u00e9j\u00e0 Publisher Optimization : <strong>La r\u00e9gie du Groupe Le Monde<\/strong>, M Publicit\u00e9-R\u00e9gieObs et <strong>Le Groupe Cerise<\/strong> (Prisma Media), Gentside et Ohmymag.<\/p>\n<p>Selon <strong>Vincent Salini, Directeur d\u00e9l\u00e9gu\u00e9 des activit\u00e9s digitales de MPublicit\u00e9-R\u00e9gieobs<\/strong> : \u00ab <em>Publisher Optimization nous permet de piloter en continu les performances de visibilit\u00e9, fraude et brand safety et renforcer ainsi l\u2019efficacit\u00e9 des campagnes. Notre partenariat avec Integral Ad Science marque une \u00e9tape importante dans notre volont\u00e9 de fournir \u00e0 nos clients des donn\u00e9es fiables et certifi\u00e9es sur la qualit\u00e9 de nos inventaires publicitaires<\/em>. \u00bb<\/p>\n<p>Pour <strong>Kaoutar Benazzi, Directrice commerciale de Gentside et Ohmymag<\/strong> : \u00ab <em>En partenariat avec Integral Ad Science et gr\u00e2ce \u00e0 Publisher Optimization, nous avons lanc\u00e9 notre offre 100% VISY qui permet aux annonceurs partenaires de payer uniquement les espaces visibles via un vCPM pr\u00e9-d\u00e9fini, tout en pilotant les KPIs (exposition, emplacements, dur\u00e9e de visibilit\u00e9).<\/em> \u00bb<\/p>\n<p><strong>Dave Marquard, VP Produit chez Integral Ad Science<\/strong>, ajoute : \u00ab <em>Les annonceurs et les agences challengent de plus en plus les \u00e9diteurs sur la visibilit\u00e9, la brand safety et la fraude. Avec notre solution d\u2019optimisation, les \u00e9diteurs disposent d\u00e9sormais des outils et des donn\u00e9es qui n\u2019\u00e9taient auparavant disponibles que pour les marques et agences.<\/em> \u00bb<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science lance une nouvelle solution d\u2019optimisation de la qualit\u00e9 m\u00e9dia des inventaires publicitaires : Publisher Optimization. Destin\u00e9e aux \u00e9diteurs, cette solution leur permet de piloter en temps r\u00e9el et de mani\u00e8re automatis\u00e9e leur flux d\u2019impressions afin d\u2019offrir aux annonceurs des impressions de qualit\u00e9 selon leurs objectifs de visibilit\u00e9, de brand safety et de fraude.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[481,483],"class_list":["post-312072","portfolio","type-portfolio","status-publish","hentry","portfolio-types-communiques","portfolio-types-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science permet aux \u00e9diteurs d&#039;augmenter leurs revenus gr\u00e2ce \u00e0 sa nouvelle solution d&#039;optimisation de la qualit\u00e9 m\u00e9dia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-permet-aux-editeurs-daugmenter-leurs-revenus-grace-sa-nouvelle-solution-doptimisation-de-la-qualite-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science permet aux \u00e9diteurs d&#039;augmenter leurs revenus gr\u00e2ce \u00e0 sa nouvelle solution d&#039;optimisation de la qualit\u00e9 m\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science lance une nouvelle solution d\u2019optimisation de la qualit\u00e9 m\u00e9dia des inventaires publicitaires : Publisher Optimization. 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