{"id":312076,"date":"2017-10-24T04:00:00","date_gmt":"2017-10-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/"},"modified":"2017-10-24T04:00:00","modified_gmt":"2017-10-24T04:00:00","slug":"s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/","title":{"rendered":"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">S4M, le leader du programmatique mobile, annonce un partenariat international avec Integral Ad Science, le sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia. La mesure de la visibilit\u00e9 des impressions propos\u00e9e par IAS est d\u00e9sormais disponible dans FUSIO, la plateforme programmatique full-stack de S4M.<\/p>\n<p>S4M propose d\u00e9sormais \u00e0 ses clients, en France et \u00e0 l\u2019international, d\u2019int\u00e9grer la mesure de la visibilit\u00e9 d\u2019IAS \u00e0 leurs campagnes. La solution d\u2019IAS est certifi\u00e9e par le MRC pour la mesure de la visibilit\u00e9 sur web mobile. Ce nouveau partenariat vient ainsi compl\u00e9ter les solutions de S4M, \u00e9galement certifi\u00e9 par le MRC sur les impressions servies, les clics, les visites, les t\u00e9l\u00e9chargements et les ouvertures d\u2019application.<\/p>\n<p>\u00ab\u00a0<em>La visibilit\u00e9 est un sujet central pour les annonceurs, c\u2019est pourquoi nous avons choisi Integral Ad Science comme partenaire afin de proposer leur mesure \u00e0 nos clients.\u00a0Nous offrons ainsi aux marques qui le souhaitent une mesure suppl\u00e9mentaire d\u2019un acteur \u00e9galement accr\u00e9dit\u00e9 par le MRC. <\/em>\u00bb, explique Christophe Collet, Fondateur de S4M. \u00ab\u00a0<em>Des indicateurs valid\u00e9s par un tiers de confiance sont pour nous la base de campagnes mobiles efficaces et mesurables.<\/em>\u00a0\u00bb <\/p>\n<p>\u00ab\u00a0<em>Nous sommes ravis de nous associer avec S4M pour les aider \u00e0 aller encore plus loin dans la qualit\u00e9 et la transparence des campagnes mobiles.<\/em>\u00a0\u00bb poursuit Yann Le Roux, Directeur G\u00e9n\u00e9ral France d\u2019Integral Ad Science. \u00ab\u00a0<em>La visibilit\u00e9 est en passe de devenir un standard sur le march\u00e9 du mobile, tout comme il l\u2019est devenu sur desktop.\u00a0Nous sommes certains que d\u2019autres acteurs de l\u2019\u00e9cosyst\u00e8me mobile vont suivre cette tendance et int\u00e9grer prochainement la mesure de la visibilit\u00e9 \u00e0 leurs campagnes ou plateforme.<\/em>\u00a0\u00bb<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S4M annonce un partenariat international avec Integral Ad Science. La mesure de la visibilit\u00e9 des impressions propos\u00e9e par IAS est d\u00e9sormais disponible dans FUSIO, la plateforme programmatique full-stack de S4M.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312076","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles\" \/>\n<meta property=\"og:description\" content=\"S4M annonce un partenariat international avec Integral Ad Science. La mesure de la visibilit\u00e9 des impressions propos\u00e9e par IAS est d\u00e9sormais disponible dans FUSIO, la plateforme programmatique full-stack de S4M.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/\",\"name\":\"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2017-10-24T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/","og_locale":"fr_FR","og_type":"article","og_title":"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles","og_description":"S4M annonce un partenariat international avec Integral Ad Science. La mesure de la visibilit\u00e9 des impressions propos\u00e9e par IAS est d\u00e9sormais disponible dans FUSIO, la plateforme programmatique full-stack de S4M.","og_url":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/","url":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/","name":"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-10-24T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/news\/s4m-sassocie-a-integral-ad-science-mesurer-visibilite-campagnes-mobiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"S4M s\u2019associe \u00e0 Integral Ad Science pour mesurer la visibilit\u00e9 des campagnes mobiles"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312076\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312076"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio-types?post=312076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}