{"id":312078,"date":"2017-07-27T04:00:00","date_gmt":"2017-07-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/"},"modified":"2017-07-27T04:00:00","modified_gmt":"2017-07-27T04:00:00","slug":"france-integral-ad-science-publie-livre-blanc-visibilite-2","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/","title":{"rendered":"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9"},"content":{"rendered":"

Quelles sont pr\u00e9cis\u00e9ment les normes en mati\u00e8re de visibilit\u00e9 ? Quel est l\u2019\u00e9tat du march\u00e9 ? Comment mesurer les diff\u00e9rents supports ? Dans un livre blanc de 46 pages, Integral Ad Science d\u00e9crit les principaux enjeux de la visibilit\u00e9 au sein du march\u00e9 publicitaire.
\nLe document revient notamment sur les normes et les pratiques du march\u00e9, ainsi que sur le fonctionnement de la mesure dans les diff\u00e9rents environnements (desktop, web mobile et in-app), en display et vid\u00e9o, y compris sur les walled-gardens. Sont \u00e9galement \u00e9tudi\u00e9es les cl\u00e9s pour am\u00e9liorer la visibilit\u00e9 ; les enjeux des \u00e9diteurs et des annonceurs et l\u2019impact de la visibilit\u00e9 sur l\u2019efficacit\u00e9 publicitaire. Un glossaire vient conclure le livre blanc. <\/p>\n

Lire l’int\u00e9gralit\u00e9 de l’article sur Offremedia<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un livre blanc de 46 pages, Integral Ad Science d\u00e9crit les principaux enjeux de la visibilit\u00e9 au sein du march\u00e9 publicitaire.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312078","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nFrance | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Dans un livre blanc de 46 pages, Integral Ad Science d\u00e9crit les principaux enjeux de la visibilit\u00e9 au sein du march\u00e9 publicitaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-integral-ad-science-publie-livre-blanc-visibilite-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-integral-ad-science-publie-livre-blanc-visibilite-2\\\/\",\"name\":\"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-07-27T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-integral-ad-science-publie-livre-blanc-visibilite-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-integral-ad-science-publie-livre-blanc-visibilite-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/news\\\/france-integral-ad-science-publie-livre-blanc-visibilite-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/","og_locale":"fr_FR","og_type":"article","og_title":"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9","og_description":"Dans un livre blanc de 46 pages, Integral Ad Science d\u00e9crit les principaux enjeux de la visibilit\u00e9 au sein du march\u00e9 publicitaire.","og_url":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/","url":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/","name":"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-07-27T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/news\/france-integral-ad-science-publie-livre-blanc-visibilite-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"France | Offremedia : Integral Ad Science publie un livre blanc sur la visibilit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio\/312078\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312078"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/portfolio-types?post=312078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}