{"id":312082,"date":"2017-10-19T04:00:00","date_gmt":"2017-10-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/"},"modified":"2017-10-19T04:00:00","modified_gmt":"2017-10-19T04:00:00","slug":"ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/","title":{"rendered":"France I Ratecard : TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9"},"content":{"rendered":"

TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9
\nTabMo, premier DSP Mobile-first combinant l\u2019achat publicitaire programmatique avec des modules de cr\u00e9ation de formats, et Integral Ad Science (IAS), sp\u00e9cialiste de la mesure et de l\u2019optimisation de la qualit\u00e9 m\u00e9dia digitale, annoncent aujourd\u2019hui une int\u00e9gration des segments pr\u00e9-bid IAS sur la plateforme Hawk de TabMo.<\/p>\n

Cette int\u00e9gration permet aux agences m\u00e9dias et aux marques d\u2019utiliser le DSP Hawk pour cibler comme habituellement les consommateurs sur mobile, avec en plus la possibilit\u00e9 de cibler un seuil de visibilit\u00e9 gr\u00e2ce aux segments pr\u00e9-bid IAS, et ce avant m\u00eame qu\u2019une ench\u00e8re ne soit soumise. Cela permet aux utilisateurs de Hawk de cibler les emplacements publicitaires en fonction des taux de visibilit\u00e9 et d\u2019enche\u0301rir uniquement sur des impressions non frauduleuses, garantissant ainsi la diffusion de campagnes display sur un inventaire de qualit\u00e9.<\/p>\n

Renaud Biet, co-fondateur et PDG de TabMo d\u00e9clare :
\n\u00ab La publicit\u00e9 mobile est un \u00e9cosyst\u00e8me compl\u00e8tement diff\u00e9rent du Desktop, \u00e9galement concern\u00e9 par les sujets de brand safety, de fraude et de visibilit\u00e9. IAS est reconnu comme un leader sur ce march\u00e9, cela nous a sembl\u00e9 logique de les choisir comme partenaire dans notre volont\u00e9 d\u2019am\u00e9liorer la qualit\u00e9 m\u00e9dia des supports mobiles. Nous sommes heureux d\u2019offrir \u00e0 nos utilisateurs ces fonctionnalit\u00e9s sur Hawk pour optimiser la segmentation des campagnes programmatiques et ravis de continuer \u00e0 travailler avec IAS sur les enjeux associ\u00e9s aux inventaires web mobile et in-app. \u00bb<\/p>\n

Lire l’int\u00e9gralit\u00e9 de l’article sur Ratecard<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9 TabMo, premier DSP Mobile-first combinant l\u2019achat publicitaire programmatique avec des modules de cr\u00e9ation de formats, et Integral Ad Science (IAS), sp\u00e9cialiste de…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312082","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nFrance I Ratecard : TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France I Ratecard : TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9 TabMo, premier DSP Mobile-first combinant l\u2019achat publicitaire programmatique avec des modules de cr\u00e9ation de formats, et Integral Ad Science (IAS), sp\u00e9cialiste de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/\",\"url\":\"https:\/\/integralads.com\/fr\/news\/ratecard-tabmo-sassocie-a-integral-ad-science-offrir-solution-mobile-integree-de-brand-safety-de-visibilite\/\",\"name\":\"France I Ratecard : TabMo s\u2019associe \u00e0 Integral Ad Science pour offrir une solution mobile int\u00e9gr\u00e9e de Brand safety et de visibilit\u00e9 - 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