{"id":312086,"date":"2017-11-30T05:00:00","date_gmt":"2017-11-30T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-i-offremedia-purch-met-place-plusieurs-outils-lutter-contre-fraude-publicitaire\/"},"modified":"2025-01-30T06:31:17","modified_gmt":"2025-01-30T06:31:17","slug":"france-i-offremedia-purch-met-place-plusieurs-outils-lutter-contre-fraude-publicitaire","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-i-offremedia-purch-met-place-plusieurs-outils-lutter-contre-fraude-publicitaire\/","title":{"rendered":"France I Offremedia : Purch met en place plusieurs outils pour lutter contre la fraude publicitaire"},"content":{"rendered":"

Pour garantir un service premium aux plus de 35 sources de demandes programmatiques connect\u00e9es en server-to-server (SSP, Exchanges, etc.) \u00e0 son serveur Header Bidding, Purch a d\u00e9ploy\u00e9 une architecture qui d\u00e9tecte les bots.
\nPurch a \u00e9galement d\u00e9velopp\u00e9 une fonctionnalit\u00e9 permettant de bloquer en temps r\u00e9el la diffusion de publicit\u00e9s programmatiques aupr\u00e8s d\u2019une audience signal\u00e9e comme frauduleuse. Plusieurs couches technologiques interviennent sur le serveur Header Bidding RAMP : Shieldsquare, Integral Ad Science (IAS) et une solution de blocage de malwares en temps r\u00e9el.<\/span><\/span><\/span><\/span><\/p>\n

Lire l’int\u00e9gralit\u00e9 de l’article sur Offremedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour garantir un service premium aux plus de 35 sources de demandes programmatiques connect\u00e9es en server-to-server (SSP, Exchanges, etc.) \u00e0 son serveur Header Bidding, Purch a d\u00e9ploy\u00e9 une architecture qui d\u00e9tecte les bots. Purch a \u00e9galement d\u00e9velopp\u00e9 une fonctionnalit\u00e9 permettant…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312086","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nFrance I Offremedia : Purch met en place plusieurs outils pour lutter contre la fraude publicitaire - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-i-offremedia-purch-met-place-plusieurs-outils-lutter-contre-fraude-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France I Offremedia : Purch met en place plusieurs outils pour lutter contre la fraude publicitaire\" \/>\n<meta property=\"og:description\" content=\"Pour garantir un service premium aux plus de 35 sources de demandes programmatiques connect\u00e9es en server-to-server (SSP, Exchanges, etc.) \u00e0 son serveur Header Bidding, Purch a d\u00e9ploy\u00e9 une architecture qui d\u00e9tecte les bots. 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