{"id":312087,"date":"2018-01-18T05:00:00","date_gmt":"2018-01-18T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-i-google-durcit-criteres-dadmission-a-monetisation-publicitaire-chaines-youtube\/"},"modified":"2025-05-19T13:04:28","modified_gmt":"2025-05-19T13:04:28","slug":"france-i-google-durcit-criteres-dadmission-a-monetisation-publicitaire-chaines-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-i-google-durcit-criteres-dadmission-a-monetisation-publicitaire-chaines-youtube\/","title":{"rendered":"France I Offremedia : Google durcit les crit\u00e8res d\u2019admission \u00e0 la mon\u00e9tisation publicitaire pour les cha\u00eenes YouTube"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Apr\u00e8s les \u00e9pisodes li\u00e9s, entre autres, aux publicit\u00e9s inappropri\u00e9es avec les contenus familiaux (voir archive), YouTube a d\u00e9cid\u00e9 d\u2019intensifier le contr\u00f4le de ses cha\u00eenes accessibles aux annonceurs. Trois grands changements ont \u00e9t\u00e9 annonc\u00e9s.<\/span><\/span><\/span><\/span><\/p>\n<p>Pour \u00eatre \u00e9ligible \u00e0 la publicit\u00e9, une cha\u00eene YouTube doit jusqu\u2019\u00e0 pr\u00e9sent totaliser 10 000 vues. A partir de f\u00e9vrier, une nouvelle cha\u00eene devra avoir un minimum de 1 000 abonn\u00e9s et compter plus de 4 000 heures de visionnage au cours des douze derniers mois.<\/p>\n<p>Par ailleurs, l\u2019offre Google Preferred qui permet \u00e0 Google de mettre en avant certaines cha\u00eenes, sera actionn\u00e9e manuellement. Cette r\u00e9vision est pr\u00e9vue d\u2019ici la mi-f\u00e9vrier aux Etats-Unis et d\u2019ici la fin du mois de mars partout ailleurs.<\/p>\n<p>Enfin, un nouveau syst\u00e8me de contr\u00f4le \u00e0 3 niveaux doit permettre aux annonceurs de conna\u00eetre la politique de placement des vid\u00e9os. YouTube collabore actuellement sur une phase b\u00eata avec Integral Ad Science (IAS) et va lancer une initiative similaire avec DoubleVerify. Des partenariats avec OpenSlate, comScore et Moat sont \u00e0 l\u2019\u00e9tude.<\/p>\n<p>Lire l&#8217;int\u00e9gralit\u00e9 de l&#8217;article sur Offremedia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s les \u00e9pisodes li\u00e9s, entre autres, aux publicit\u00e9s inappropri\u00e9es avec les contenus familiaux (voir archive), YouTube a d\u00e9cid\u00e9 d\u2019intensifier le contr\u00f4le de ses cha\u00eenes accessibles aux annonceurs. Trois grands changements ont \u00e9t\u00e9 annonc\u00e9s. Pour \u00eatre \u00e9ligible \u00e0 la publicit\u00e9, une&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312087","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>France I Offremedia : Google durcit les crit\u00e8res d\u2019admission \u00e0 la mon\u00e9tisation publicitaire pour les cha\u00eenes YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-i-google-durcit-criteres-dadmission-a-monetisation-publicitaire-chaines-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France I Offremedia : Google durcit les crit\u00e8res d\u2019admission \u00e0 la mon\u00e9tisation publicitaire pour les cha\u00eenes YouTube\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s les \u00e9pisodes li\u00e9s, entre autres, aux publicit\u00e9s inappropri\u00e9es avec les contenus familiaux (voir archive), YouTube a d\u00e9cid\u00e9 d\u2019intensifier le contr\u00f4le de ses cha\u00eenes accessibles aux annonceurs. 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