{"id":312090,"date":"2018-06-04T04:00:00","date_gmt":"2018-06-04T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/vista-equity-partners-prend-une-participation-majoritaire-dans-integral-ad-science\/"},"modified":"2018-06-04T04:00:00","modified_gmt":"2018-06-04T04:00:00","slug":"vista-equity-partners-prend-une-participation-majoritaire-dans-integral-ad-science","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/vista-equity-partners-prend-une-participation-majoritaire-dans-integral-ad-science\/","title":{"rendered":"Vista Equity Partners prend une participation majoritaire dans Integral Ad Science"},"content":{"rendered":"

Integral Ad Science, leader dans la mesure de la qualit\u00e9 m\u00e9dia digitale, qui apporte aux acteurs de la publicit\u00e9 digitale des solutions am\u00e9liorant la performance publicitaire, annonce aujourd’hui la conclusion d\u2019un accord d\u00e9finitif en vue de son acquisition par Vista Equity Partners. Vista est une soci\u00e9t\u00e9 de Private Equity de premier plan, ax\u00e9e sur les investissements dans les logiciels, les donn\u00e9es et les entreprises technologique.<\/p>\n

“Nous sommes heureux de nous associer \u00e0 l’\u00e9quipe IAS pour aider l’entreprise \u00e0 acc\u00e9l\u00e9rer les investissements qui stimulent l’innovation et la croissance afin de r\u00e9pondre aux besoins des clients “, a d\u00e9clar\u00e9 Brian Sheth, co-fondateur et pr\u00e9sident de Vista Equity Partners. “La brand safety, la visibilit\u00e9 et la fraude publicitaire sont des d\u00e9fis importants pour les annonceurs et les publishers du monde entier. Nous vivons dans un monde num\u00e9rique et IAS joue un r\u00f4le essentiel en permettant aux annonceurs, agences, publishers et plateformes de naviguer dans l’\u00e9cosyst\u00e8me publicitaire”.<\/p>\n

Fond\u00e9 en 2009 et bas\u00e9e \u00e0 New York City avec des bureaux dans 13 pays, IAS est devenu le leader du march\u00e9 pour ses solutions de contr\u00f4le et d’optimisation, qui permettent de s’assurer que chaque publicit\u00e9 digitale dispose d\u2019une bonne visibilit\u00e9, par une personne r\u00e9elle et ce dans des environnements en ad\u00e9quation avec les valeurs de la marque.<\/p>\n

“Depuis le d\u00e9but, nous avons identifi\u00e9 l’\u00e9norme potentiel de la publicit\u00e9 digitale, mais aussi les d\u00e9fis qui peuvent amoindrir son impact “, a d\u00e9clar\u00e9 Scott Knoll, PDG d’IAS. “Avec le soutien de Vista, nous continuerons \u00e0 am\u00e9liorer nos capacit\u00e9s de v\u00e9rification afin de prot\u00e9ger les actifs de nos clients tout en leur faisant b\u00e9n\u00e9ficier de notre expertise et de nos donn\u00e9es pour les aider \u00e0 mieux influencer les consommateurs et \u00e0 d\u00e9velopper leurs activit\u00e9s dans le monde entier”.<\/p>\n

Vista est un investisseur \u00e0 valeur ajout\u00e9e qui a fait ses preuves en aidant les entreprises \u00e0 atteindre l’excellence op\u00e9rationnelle, produit et de service \u00e0 la client\u00e8le gr\u00e2ce une expertise professionnelle et des m\u00e9thodes \u00e9prouv\u00e9es. Le soutien de Vista renforcera l’engagement d’IAS \u00e0 stimuler l’innovation pour relever les d\u00e9fis les plus urgents de la publicit\u00e9 digitale, \u00e0 \u00e9tendre ses capacit\u00e9s vers d’autres canaux publicitaires et \u00e0 d\u00e9velopper ses activit\u00e9s sur de nouveaux march\u00e9s dans le monde.<\/p>\n

“Notre objectif chez IAS \u00e9tait de trouver un partenaire d’investissement qui partageait notre vision et notre engagement \u00e0 tirer parti de notre expertise et de nos donn\u00e9es pour fournir des produits et des solutions \u00e0 haute valeur ajout\u00e9e sur lesquels nos clients peuvent s\u2019appuyer”, a d\u00e9clar\u00e9 Don Epperson, Executive Chairman d’IAS. “Avec le soutien de Vista, nous pouvons continuer \u00e0 faire \u00e9voluer notre entreprise et \u00e0 d\u00e9velopper des solutions qui aident nos clients \u00e0 prot\u00e9ger et \u00e0 faire cro\u00eetre leurs investissements digitaux”.<\/p>\n

Les investisseurs Accomplice, August Capital et Sapphire Ventures resteront au capital d\u2019IAS.<\/p>\n

La transaction devrait \u00eatre finalis\u00e9e au troisi\u00e8me trimestre de 2018. Citi agit en qualit\u00e9 de conseil exclusif aupr\u00e8s d\u2019Integral As Science et ses avocats sont Lowenstein Sandler LLP, Goodwin Procter LLP, et Feinberg Hanson. Kirkland & Ellis LLP et Morrison & Foerster LLP sont les avocats de Vista Equity Partners.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vista Equity Partners prend une participation majoritaire dans Integral Ad Science, pour accompagner la croissance continue d’IAS. Cet investissement permettra de soutenir l’innovation et de renforcer l\u2019excellence op\u00e9rationnelle d’IAS dans le monde.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312090","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nVista Equity Partners prend une participation majoritaire dans Integral Ad Science - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/vista-equity-partners-prend-une-participation-majoritaire-dans-integral-ad-science\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vista Equity Partners prend une participation majoritaire dans Integral Ad Science\" \/>\n<meta property=\"og:description\" content=\"Vista Equity Partners prend une participation majoritaire dans Integral Ad Science, pour accompagner la croissance continue d'IAS. 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