{"id":312092,"date":"2018-02-14T05:00:00","date_gmt":"2018-02-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-i-offremedia-integral-ad-science-publie-livre-blanc-brand-safety\/"},"modified":"2025-01-30T06:24:17","modified_gmt":"2025-01-30T06:24:17","slug":"france-i-offremedia-integral-ad-science-publie-livre-blanc-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/france-i-offremedia-integral-ad-science-publie-livre-blanc-brand-safety\/","title":{"rendered":"France I Offremedia : Integral Ad Science publie un livre blanc sur la Brand Safety"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Comment les marques peuvent-elles prot\u00e9ger leur image et emp\u00eacher que leurs publicit\u00e9s apparaissent dans un contexte \u00e0 risque ? Dans un livre blanc de 34 pages, Integral Ad Science d\u00e9finit la Brand Safety. Un chapitre examine l\u2019impact des supports, environnements et formats sur la Brand Safety avec l\u2019in-app, les r\u00e9seaux sociaux, la vid\u00e9o. Les points de vue des acheteurs et des vendeurs sont confront\u00e9s. <\/span><\/span><\/span><\/span><\/p>\n<p>L\u2019\u00e9tude propose \u00e9galement quelques pistes technologiques pour prot\u00e9ger ses campagnes, livre des best practices, propose 8 conseils pour prot\u00e9ger sa marque et 10 questions \u00e0 se poser lors du choix d\u2019un partenaire.<\/p>\n<p>Un glossaire des termes li\u00e9s \u00e0 la Brand Safety conclut le livre blanc.<\/p>\n<p>Lire l&#8217;int\u00e9gralit\u00e9 de l&#8217;article sur <a href=\"https:\/\/fr.themedialeader.com\/integral-ad-science-publie-un-livre-blanc-sur-la-brand-safety\/\">Offremedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment les marques peuvent-elles prot\u00e9ger leur image et emp\u00eacher que leurs publicit\u00e9s apparaissent dans un contexte \u00e0 risque ? Dans un livre blanc de 34 pages, Integral Ad Science d\u00e9finit la Brand Safety. Un chapitre examine l\u2019impact des supports, environnements&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312092","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France I Offremedia : Integral Ad Science publie un livre blanc sur la Brand Safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/france-i-offremedia-integral-ad-science-publie-livre-blanc-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France I Offremedia : Integral Ad Science publie un livre blanc sur la Brand Safety\" \/>\n<meta property=\"og:description\" content=\"Comment les marques peuvent-elles prot\u00e9ger leur image et emp\u00eacher que leurs publicit\u00e9s apparaissent dans un contexte \u00e0 risque ? 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