{"id":312100,"date":"2018-07-12T04:00:00","date_gmt":"2018-07-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/google-choisit-ias-partenaire-privilegie-mesure-de-brand-safety-de-visibilite\/"},"modified":"2018-07-12T04:00:00","modified_gmt":"2018-07-12T04:00:00","slug":"google-choisit-ias-partenaire-privilegie-mesure-de-brand-safety-de-visibilite","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/google-choisit-ias-partenaire-privilegie-mesure-de-brand-safety-de-visibilite\/","title":{"rendered":"Google choisit IAS comme partenaire privil\u00e9gi\u00e9 pour la mesure de la Brand Safety et de la visibilit\u00e9"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em><strong>Le badge \u00ab Google Measurement Partner \u00bb permettra aux annonceurs d\u2019identifier plus facilement les mesureurs tiers de confiance, sur la base des crit\u00e8res de qualification de Google.<\/strong><\/em><\/p>\n<p><strong>Paris, le 12 juillet 2018<\/strong> &#8211; Integral Ad Science (IAS) a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme partenaire privil\u00e9gi\u00e9 du Programme de mesure de Google pour la Brand Safety et la visibilit\u00e9. Ce choix est fond\u00e9 sur des normes pr\u00e9cises et rigoureuses et sur la fiabilit\u00e9 des m\u00e9thodologies de  mesure des KPI essentiels pour les marques. <\/p>\n<p>Annonc\u00e9 par Google mardi dernier lors du Google Marketing Live, ce programme a pour vocation d\u2019aider les annonceurs \u00e0 identifier les mesureurs tiers de confiance et d\u2019am\u00e9liorer la transparence et l&#8217;objectivit\u00e9 des standards de mesure du march\u00e9.<\/p>\n<p>\u00ab <em>IAS est honor\u00e9 d\u2019avoir \u00e9t\u00e9 choisi comme partenaire par Google dans le cadre de son programme \u00ab Google Measurement Partner \u00bb<\/em>, d\u00e9clare <strong>Maria Pousa, Chief Marketing Officer d\u2019IAS<\/strong>. <em>Les annonceurs ont besoin de savoir que leurs publicit\u00e9s seront diffus\u00e9es dans des environnements Brand Safe et qu\u2019elles seront vues par de vraies personnes. Ils ont \u00e9galement besoin de savoir quels partenaires de confiance leur fourniront la meilleure solution de mesure afin d\u2019optimiser leurs plans m\u00e9dias et de comprendre ce qui fonctionne.<\/em> \u00bb <\/p>\n<p>IAS est partenaire de Google sur la mesure de la visibilit\u00e9 depuis 2016 et a commenc\u00e9 \u00e0 mesurer la Brand Safey depuis 2017. \u00catre partenaire privil\u00e9gi\u00e9 de Google permet \u00e0 IAS d&#8217;acc\u00e9der \u00e0 davantage de donn\u00e9es et d\u2019insights pour construire des solutions fiables et robustes qui assurent aux annonceurs de bien prot\u00e9ger leurs publicit\u00e9s et leurs investissements.<\/p>\n<p>IAS est l&#8217;une des deux soci\u00e9t\u00e9s s\u00e9lectionn\u00e9es pour la Brand Safety et l&#8217;une des sept pour la visibilit\u00e9. Google a choisi plus de 20 partenaires au total sur les 7 cat\u00e9gories du programme : visibilit\u00e9, couverture, Brand Safety, notori\u00e9t\u00e9 (brand lift), d\u00e9veloppement des ventes (sales lift), attribution et mod\u00e9lisation du marketing mix. Chaque entreprise choisie a re\u00e7u un badge permettant aux annonceurs d\u2019identifier plus facilement les partenaires privil\u00e9gi\u00e9s de Google.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme partenaire privil\u00e9gi\u00e9 du Programme de mesure de Google pour la Brand Safety et la visibilit\u00e9. Annonc\u00e9 par Google mardi dernier lors du Google Marketing Live, ce programme a pour vocation d\u2019aider les annonceurs \u00e0 identifier les mesureurs tiers de confiance et d\u2019am\u00e9liorer la transparence et l&#8217;objectivit\u00e9 des standards de mesure du march\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312100","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google choisit IAS comme partenaire privil\u00e9gi\u00e9 pour la mesure de la Brand Safety et de la visibilit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/news\/google-choisit-ias-partenaire-privilegie-mesure-de-brand-safety-de-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google choisit IAS comme partenaire privil\u00e9gi\u00e9 pour la mesure de la Brand Safety et de la visibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme partenaire privil\u00e9gi\u00e9 du Programme de mesure de Google pour la Brand Safety et la visibilit\u00e9. 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