{"id":312103,"date":"2018-09-20T04:00:00","date_gmt":"2018-09-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-mesure-desormais-qualite-media-snapchat\/"},"modified":"2018-09-20T04:00:00","modified_gmt":"2018-09-20T04:00:00","slug":"integral-ad-science-mesure-desormais-qualite-media-snapchat","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-mesure-desormais-qualite-media-snapchat\/","title":{"rendered":"Integral Ad Science mesure d\u00e9sormais la qualit\u00e9 m\u00e9dia sur Snapchat"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Paris, le 20 septembre 2018<\/strong> &#8211; Plus de 188 millions de personnes dans le monde (dont 8 millions en France) utilisent Snapchat chaque jour pour s&#8217;exprimer, partager l&#8217;instant pr\u00e9sent et s\u2019informer, ce qui en fait une plateforme de premier plan o\u00f9 les marques souhaitent communiquer. Apr\u00e8s un test r\u00e9ussi de la solution en b\u00eata pendant six mois aupr\u00e8s de 50 annonceurs, Integral Ad Science (IAS) et Snapchat annoncent aujourd\u2019hui la disponibilit\u00e9 de cette nouvelle solution de mesure de la visibilit\u00e9 et de la fraude publicitaire pour les campagnes vid\u00e9o in-app sur Snapchat.<\/p>\n<p>La solution d\u2019IAS apporte aux marques des indicateurs cl\u00e9s pour analyser la qualit\u00e9 m\u00e9dia et l\u2019efficacit\u00e9 de leurs campagnes vid\u00e9o sur Snapchat : le nombre et le pourcentage d\u2019impressions frauduleuses, le nombre et la part d\u2019impressions visibles, le pourcentage de publicit\u00e9s vid\u00e9o vues dans leur int\u00e9gralit\u00e9 et par quartile, etc. <\/p>\n<p><em>\u00ab Les marques et les agences souhaitent interagir avec leurs consommateurs et leurs cibles l\u00e0 o\u00f9 ils se trouvent. Il est donc essentiel de les accompagner sur la qualit\u00e9 m\u00e9dia digitale quel que soit le support ou la plateforme o\u00f9 ils se trouvent.<\/em> d\u00e9clare <strong>Yann Le Roux, Directeur G\u00e9n\u00e9ral d\u2019IAS France<\/strong>. <em>Cette nouvelle int\u00e9gration leur permet de prot\u00e9ger leurs investissements et de s\u2019assurer que leurs publicit\u00e9s ont l\u2019opportunit\u00e9 d\u2019\u00eatre efficaces. \u00bb <\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un test r\u00e9ussi de la solution en b\u00eata pendant six mois aupr\u00e8s de 50 annonceurs, Integral Ad Science (IAS) et Snapchat annoncent aujourd\u2019hui la disponibilit\u00e9 de cette nouvelle solution de mesure de la visibilit\u00e9 et de la fraude publicitaire pour les campagnes vid\u00e9o in-app sur Snapchat.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312103","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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