{"id":312105,"date":"2018-12-13T05:00:00","date_gmt":"2018-12-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-youtube-annoncent-lancement-de-solution-de-brand-safety\/"},"modified":"2018-12-13T05:00:00","modified_gmt":"2018-12-13T05:00:00","slug":"integral-ad-science-youtube-annoncent-lancement-de-solution-de-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/fr\/news\/integral-ad-science-youtube-annoncent-lancement-de-solution-de-brand-safety\/","title":{"rendered":"Integral Ad Science et YouTube annoncent le lancement de leur solution de Brand Safety"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS) et YouTube annoncent aujourd\u2019hui le lancement de leur solution de Brand Safety, permettant aux annonceurs de diffuser leurs publicit\u00e9s sur YouTube dans un environnement \u00ab Brand Safe \u00bb, c\u2019est \u00e0 dire dans ou \u00e0 c\u00f4t\u00e9 de vid\u00e9os et de contenus appropri\u00e9s \u00e0 leur marque, et d\u2019\u00e9viter ainsi les contenus risqu\u00e9s pour leur image (par exemple les contenus violents, les vid\u00e9os au discours haineux, etc.). Cela fait suite au partenariat nou\u00e9 en mars 2017 entre IAS et YouTube et \u00e0 une phase de tests de la version b\u00eata, afin de r\u00e9pondre au mieux au besoin du march\u00e9 d\u2019une solution de tiers mesureur sur la plateforme.<\/p>\n<p>D\u00e9sormais disponible pour tous les clients IAS r\u00e9alisant des campagnes publicitaires sur YouTube, cette solution permet aux annonceurs de v\u00e9rifier que leurs publicit\u00e9s ont \u00e9t\u00e9 diffus\u00e9es sur ou \u00e0 c\u00f4t\u00e9 de contenus en accord avec leur image de marque. Elle a \u00e9t\u00e9 test\u00e9e avec succ\u00e8s \u00e0 grande \u00e9chelle depuis le mois de d\u00e9cembre aupr\u00e8s de plus de 50 annonceurs, dans 7 pays et sur plus d\u2019une centaine de campagnes. De grandes marques internationales comme que Verizon, Bayer Health ou Diageo, de m\u00eame que des annonceurs fran\u00e7ais de premier plan, ont ainsi test\u00e9 le reporting IAS de Brand Safety sur YouTube, ajust\u00e9 leurs param\u00e8tres de Brand Safety sur YouTube et constat\u00e9 de meilleurs r\u00e9sultats.<\/p>\n<p>La Brand Safety IAS sur YouTube est fond\u00e9e sur une approche unique, alliant machine learning et d\u00e9tection manuelle permettant d\u2019ajuster le mod\u00e8le en permanence. Gr\u00e2ce \u00e0 cette m\u00e9thodologie, les contenus identifi\u00e9s comme risqu\u00e9s pour une marque par IAS sont ainsi remont\u00e9s \u00e0 l\u2019annonceur et \u00e0 YouTube qui peuvent ensuite rapidement ajuster leurs campagnes et d\u00e9mon\u00e9tiser ces contenus afin de r\u00e9duire le risque.<\/p>\n<p><em>\u00ab Nous sommes tr\u00e8s satisfaits des r\u00e9sultats de la version B\u00eata,<\/em> d\u00e9clare <strong>Yann Le Roux, Directeur g\u00e9n\u00e9ral France d\u2019IAS<\/strong>. <em>C\u2019est le fruit d\u2019un travail collaboratif entre IAS, YouTube et les annonceurs ayant particip\u00e9 aux tests. Nous sommes ravis de pouvoir mettre aujourd\u2019hui cette solution de Brand Safety \u00e0 disposition de tous nos clients et de permettre \u00e0 toute marque de prot\u00e9ger son image et ses investissements publicitaires digitaux sur YouTube. <\/em>\u00bb<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) et YouTube annoncent aujourd\u2019hui le lancement de leur solution de Brand Safety, permettant aux annonceurs de diffuser leurs publicit\u00e9s sur YouTube dans un environnement \u00ab Brand Safe \u00bb, c\u2019est \u00e0 dire dans ou \u00e0 c\u00f4t\u00e9 de vid\u00e9os et de contenus appropri\u00e9s \u00e0 leur marque, et d\u2019\u00e9viter ainsi les contenus risqu\u00e9s pour leur image (par exemple les contenus violents, les vid\u00e9os au discours haineux, etc.).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-312105","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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